Aprilia Will Return to MotoGP in 2015 with Gresini Racing

It is to be a weekend of announcements, most of them already widely expected. The most widely trailed move has now been confirmed officially: from 2015, Aprilia is to return to MotoGP with the Gresini Racing team. Aprilia and Gresini have reached agreement for the next four seasons, with Gresini running the Italian factory’s team through 2018. The partnership benefits both sides: by entering via Gresini, Aprilia will save €3.4 million in their first year in the class, an important saving which will allow them to spend more resources on development. The partnership was important to Gresini, as having lost their sponsorship from Go&Fun, the future of the team’s places in MotoGP was under severe threat. Aprilia’s funding will now keep them in the premier class.

Q&A: Mike Leitner – Pedrosa’s Crew Chief Talks Strategy

Leitner talks about how Pedrosa was the first rider to realize that pushing hard from the earliest laps could be a profitable strategy, and how other riders have now followed his lead. He talks about the potential and the dangers of the Bridgestone tires, and how crucial the starts have become in MotoGP. What Leitner does not talk about is the possibility that Pedrosa could decide to look for a new crew chief for 2015 and beyond. It was a question I would have liked to have asked, but I was told that the topic was officially off limits, including tangential questions (such as how Leitner felt the crew chief change had worked out for Valentino Rossi). Despite not being able to ask directly about that question, the interview with Leitner provided a fascinating insight into MotoGP racing.

Mercedes-AMG to Take a Minority Interest in MV Agusta?

News of Mercedes-AMG eyeing an acquisition of MV Agusta have been circulating for some time now, likely as the deal has continued to evolve between the two parties. Now, Italy’s reliable Motociclismo is reporting that AMG has agreed to purchase a minority position, likely around 20% of the company, the announcement of which will be made at the EICMA show in Milan, Italy. The deal shouldn’t see too much involvement from Mercedes-AMG in the affairs of MV Agusta, however the stock purchase will certainly put some much need capital in the Italian motorcycle company’s coffers.

2015 Honda VFR800X Crossrunner – More Than an Update

For the 2015 model year, the Honda VFR800X Crossrunner is getting a massive update from Big Red. As such, the 800cc V4 engine on the Crossrunner sees more horsepower (104.6 peak) and more mid-range torque added, new design aesthetics, longer suspension (+25mm) , and new wheels and brakes also get updates for 2015. Other highlights for the 2015 Honda VFR800X Crossrunner include Honda’s Selectable Torque Control system (HTSC), ABS brakes, full LED lighting, self-cancelling indicators, and heated grips, which Honda hopes will help ADV buyers consider the Japanese brand. With these changes, the 2015 Honda Crossrunner pushes further into the adventure side of the touring equation, making the Crossrunner an attractive sport/ADV model from Honda.

Matchless Model X Reloaded – Blending Old with New

Two years ago we spoke of the rebirth of the Matchless motorcycle brand, and today we see the first fruits of that company’s labor. Debuting three renderings that depict a future model, we get to see our first glimpse of the Matchless Model X Reloaded – a motorcycle that blends both the modern technology of today with the iconic lines of the British marque’s past. Borrowing its name from the Matchless Model X, the Model X Reloaded keeps some of the 1920′s motorcycle’s aesthetic, helping connect the brand of the past to the company of the future. Other details are thin, though we do know that the Matchless Model X Reloaded will have an S&S X-Wedge v-twin motor with 1,916cc of displacement.

Honda Is Recalling 126,000 Goldwings

American Honda has filed a recall with NHTSA, which sees the recall of 126,000 Honda Goldwing motorcycles. The recall comes about because the rear brake of the Honda Goldwing may drag after the brakes have been released. With 533+ bikes already experiencing the problem, Honda’s recall affects GL1800 bikes built between 2001 and 2010, and also affects GL1800A bikes built between 2001 and 2005. Since dragging the rear brake could cause a crash, and because the added heat generation could cause a fire (four instances have already occurred), Honda has recalled the Goldwing, though has not determined a remedy at this time for the situation.

TrakTape – Track Riders, You’ll Want to See This

Straight from the department of “now why didn’t I think of that” we bring you the miracle of TrakTape. Pre-cut model-specific adhesive covers for your headlight, tail light, and signals, TrakTape makes getting your bike onto the track a snap, and looks aces in the process. For now, TrakTape seems to only have a few Ducati models in its arsenal, though it seems logical to see other makes and model hitting their store in the future. At $20/sheet, you might balk at the price, though consider that a roll of good gaffer tape runs close to $30 — so, the four pack at $70 might make more sense for the budget racers. The only thing we’d like to see from TrakTape would be sheets for just headlights, just tail lights, just signals, etc. I can remember taping my bike’s headlight and tail light all the time, but usually removed the signals.

Yamaha MT-09 Triple Cross Over Concept by Oberdan Bezzi

We’re really digging the FZ-07/FZ-09 based concepts from Oberdan Bezzi, if you haven’t noticed. It is probably because the FZ-09 is such an affordable, yet potent package, from Yamaha that it begs to be built-up and modded upon. We’ve already seen street tracker and world crosser concepts from Bezzi, and this “Triple Cross Over” design builds upon the same themes as before. We already know that Yamaha has gotten the hint, and is expected to show a TDM-style version of the FZ-09/MT-09 at this year’s trade shows, but here is another design to whet our appetites and pique our imaginations. The Triple Cross Over fills the gap left by the upcoming TDM model, and is more of a scrambler than an ADV bike.

Mission Motorcycles Becomes Mission Electric, Boats & Cars to Come, Mission R/RS Motos Delayed Until Q2/Q3 2015

Interesting things are afoot in the electric realm. Mission Motorcycles is about to expand beyond the two-wheels, as the company becomes officially called Mission Electric. The change comes about as Mission plans to expand into the automotive and marine segments, though the San Francisco company isn’t saying yet who it is partnering with in those spaces. Mission says it will continue to offer consumer-side products, like its current crop of electric motorcycles, the Mission R and Mission RS. However, its business model will expand to offer business-side electric drivetrain components, which was previously the realm of Mission Motors.

Is US Superbike Racing on the Verge of a Revival?

Motorcycle road racing in the US looks set for a revival after its years in the wilderness. Today, the AMA announced that the rights to road racing in the US have been reacquired from the Daytona Motorsports Group, and handed to a consortium led by Wayne Rainey and Chuck Aksland. The KRAVE Group will run a new series of races in North America from 2015, under the joint auspices of the AMA and the FIM. It has been a long and difficult few years for motorcycle road racing in the US. Since the DMG bought the rights to the AMA Superbike series, at the start of the 2008 season, the series has been in a steady decline.

Harley-Davidson Gains 10% on the Interbrand 100

03/18/2013 @ 3:40 pm, by Jensen Beeler3 COMMENTS

Harley Davidson Gains 10% on the Interbrand 100 harley davidson interbrand 100

Something we missed when it was published, Harley-Davidson has remained on the 2012 Interbrand 100, and even made a 10% gain in value according to Interbrand’s brand valuation. The 76th most valuable brand worldwide in 2009, Harley-Davidson fell to 98th on the list in 2010, and threatened to fall off this list in 2011 when it was ranked as the 100th most valuable brand.

For 2012 however, Harley-Davidson’s brand value seems to mimic its unit sales, finding its rock-bottom value and then making some gains with the slowly recovering economy. After getting a 10% boost in brand value over its 2011 figure, Harley-Davidson ranks 96th amongst the world’s most valuable brands — a far cry from its position several years ago, but a step in the right direction for the venerable motorcycle brand.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands – ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

Harley-Davidson Brand Drops 24% in Value – Threatens to Fall Off The Interbrand 100

09/19/2010 @ 4:19 pm, by Jensen Beeler26 COMMENTS

Harley Davidson Brand Drops 24% in Value   Threatens to Fall Off The Interbrand 100 harley davidson interbrand 100 623x623

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.