2016 Ducati 959 Panigale Revealed in CARB Documents

It appears one of our predictions for the 2016 model year has been confirmed, as Ducati is set to update its “supersport” model, the Ducati 899 Panigale, with a replacement. Outed by the California Air Resources Board (CARB), we know that the new model will come with a two-cylinder engine, with a 955cc displacement, and officially be called the Ducati 959 Panigale. This move continues Ducati’s push away from race legal sport bikes, instead choosing to showcase the fact that the company can make larger displacement machines that still rival supersport’s in weight. The 899 Panigale was exactly this, and we expect the 959 Panigale to be the same. We also expect the 2016 Ducati 959 Panigale to officially debut at the upcoming EICMA show, as one of Ducati’s nine new models to be released.

Husqvarna 701 Supermoto, Coming to the USA

It seems our hopes have been answered, as the Husqvarna 701 Supermoto has been confirmed for the US market, for the 2016 model year. We already knew that the 701 would be available in Europe, starting in November 2015, but word for other markets was non-existent. Now clarifying things, Husqvarna has confirmed that the Husqvarna 701 Supermoto will be at dealerships in the USA, as well as other markets, start in February 2016. Yes, that means you too can now own a KTM 690 SMC R, dressed in blue and white. A machine we’ve known about since last year’s EICMA show, the Husqvarna 701 Supermoto features 690cc engine that makes 67hp along with a 320 lbs ready-to-go sans fuel.

How Would You Redesign the Bimota Mantra?

When you hear the name Bimota, you likely picture in your head bespoke and beautiful Italian motorcycles that borrow some of the most potent engines from motorcycle manufacturers and then build motorcycling exotica around them. Just about every Bimota is a highly coveted collectible…just about. For some reason the Bimota Mantra is more infamous than famous, it’s design was ahead of its time, to say it politely. I know a few collectors who love the Mantra, and have a few in their collections, but the bulk of the two-wheeled public would rather forget the Mantra was ever penned, and that the V Due was ever built. Asked what he would build if he had to recreate the Bimota Mantra, designer Sacha Lakic (the artist who was behind the original Mantra, and more currently, the Voxan Wattman) inked the above sketch.

The Honda RC213V-S Isn’t Sold Out…Yet

Do you want a MotoGP bike in your garage (or living room, as the case will likely be)? Do you have $184,000 and then some, burning a hole in your pocket? Do you like not living in a house, but think carbon fiber fairings will keep you warm at night? If you said yes to any of those questions, you should buy a Honda RC213V-S. In seriousness, if owning a Honda RC213V-S is a notion that does strike you, then you better hurry up with your order. This is because we asked Honda how orders were coming with the RC213V-S, and the Japanese brand responded that reservations for the MotoGP-bike-for-the-street are quite abundant, indeed. Building one bike a day, Honda’s Hamamatsu factory could deliver roughly 250 units of the Honda RC213V-S in the coming year, at the maximum.

Ducati CEO Quashes Four-Cylinder Superbike Rumor

Well, the fun is over. Talking to MCN, Claudio Domenicali has laid to rest any rumors about the Ducati building a four-cylinder superbike to replace the Panigale. The news confirms what everyone already expected to be the case, as it is hard to imagine a Ducati superbike model being anything other than a v-twin, World Superbike rules be damned. “I can confirm there is no officially confirmed project at Ducati for a four-cylinder engine to replace the Panigale V-twin,” Domenicali confirmed to MCN. “There is no Ducati four-cylinder superbike planned.” Domenicali would go on to speak about knowing every approved project that is currently underway at Ducati, and that no such four-cylinder project is in the works, though the company certain explores every idea before going forward.

Volkswagen Ordered to Sell Its Stake in Suzuki

The big news this week might be about how Volkswagen falsified emissions reports on its diesel-powered automobiles – a move that today lead to Volkswagen CEO Martin Winterkorn stepping down from his position in the company, and VW stock dropping nearly 30%, at the time of this writing. Less well-known though is that Volkswagen has also lost its long-fought battle with Suzuki over the Japanese company’s stock ownership. VW and Suzuki were supposed to untie the knot back in 2011, but Volkswagen did not go quietly into that good night. Taking the case to arbitration, the London Court of International Arbitration has finally handed the two parties its verdict. As such, Volkswagen will have to sell its 19.9% stake back to Suzuki.

Official: Yamaha Returns to World Superbike for 2016

An announcement that has been expected for quite a while now, Yamaha is officially returning to the World Superbike Championship for the 2016 season. The news comes after nearly a season of competition for the Yamaha YZF-R1 in other classes, which has seemingly given Yamaha Motor Europe the confidence to support a factory team in the premier production racing series. Helping Yamaha in that endeavor will be the experience WSBK outfit of Crescent Racing, who will run the day-to-day operations of the team, while Yamaha Racing develops the racing platform and strategy. Yamaha’s return is already well-formed, as both Sylvain Guintoli and Alex Lowes will be riding for the factory team. Additionally, Yamaha Racing has already secured PATA as the team’s title sponsor.

Nine New Ducati Models for 2016

We all know the new model season is upon us, and Ducati has wasted no time in already letting slip two new models for the 2016 model year: the Ducati Monster 1200 R and the Ducati Diavel Carbon. The Bologna Brand has a few more tricks up its sleeve, as it plans to debut nine new models at the upcoming EICMA show in Milan. In addition to that, Ducati says we can expect machines the will push the company into two market segments that the Italian brand is not in with its current lineup. We have obviously already seen the Monster R and the Diavel Carbon, and we can likely expect to see Ducati update its 899 line, and add more models to the Scrambler line. There are even rumors of a new Streetfighter, though the release of the Monster R seems to make that unlikely.

Suter MMX 500 – Reviving the 500cc Two-Stroke…Again

Suter Racing’s 500cc V4 two-stroke track bike project is back, in case you didn’t hear. Now called the Suter MMX 500, the ~200hp / 284 lbs motorcycle is set to debut again, as the Swiss firm gears up for the World GP Bike Legends event. Presumably, not too much has changed on the GP-inspired machine, though we can expect to see an updated set of bodywork, suspension, and other farkles. At the core will remain that beautiful pre-mix consuming engine, in its V4 configuration. We say presumably, because Suter is staying tight-lipped on this project, simply teasing the Suter MMX 500 with a dedicated website and with dyno-run soundtrack. So…stay tuned. In the meantime, we have seriously just copy-and-pasted the same photos and information that was available four years. At least we’re honest.

MV Agusta F3 675 RC – Italy’s WSS Replica

The rumors were true, mostly, as MV Agusta has just released details on its World Supersport replica motorcycles, the MV Agusta F3 675 RC & MV Agusta F3 800 RC (mega gallery here). Unlike its four-cylidner compatriot, the MV Agusta F4 RC, the F3 675 RC is all show, with unfortunately no added go. Changes, in addition to the paint job, include mirror block-off plates, Ergal clutch and brake levers with anti-break joints, a solo-seat cover, Ergal “running boards”, and a complimentary rear-wheel racing stand. We doubt that will hurt sales much though, as the Reparto Corse branded F3 will be an exclusive affair, with only 100 units of the 675cc machine being produced, while 250 units of the 800cc variant will be released as well.

MotoGP Will Be Broadcasted in HD – 3D to Follow?

03/24/2010 @ 4:20 pm, by Jensen Beeler8 COMMENTS

Dorna Sports has announced that this year’s MotoGP season will be shot in HD and broadcasted in high definition where available. After suffering through years of regular definition coverage that was often grainy and poorly saturated (there’s a reason MotoGP bikes have bright colors), race fans will hopefully be able to see their favorite riders lap the track in more clarity. Bonus for us American viewers, SPEED Channel has agreed to carry the races on its HD channel.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Saves York, Pennsylvania Plant

12/05/2009 @ 11:12 am, by Jensen Beeler3 COMMENTS


Harley-Davidson announced this week that it was able to come to an agreement with its York, Pennsylvania plant employees and union members, thus allowing the plant to remain open and producing motorcycles. The move wasn’t easy though as half of the plant’s employees will lose their jobs in order to keep the Shield & Bar in the Springettsbury Township area.

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT


With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT


Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

Tough Times Ahead for Harley-Davidson as Riders Get Older

03/26/2009 @ 1:31 pm, by Jensen Beeler5 COMMENTS


The New York Times ran a great article this week about the challenges facing Harley-Davidson, both from the current economic depression, and more generally as the quintessential Harley rider gets older in age. In summation, Harley-Davidson dealers around the US and overseas are seeing sales drop dramatically as people scale back their expensive purchases, and as the access to credit becomes increasingly difficult. There’s no real surprise there, and any hardcore fan will be quick to tell you that Harley will be back on top once this financial turmoil is over. However, looking farther down the road at Harley-Davidson’s long-term business position, there is additional trouble brewing as well. Baby-boomers account for the majority of Harley sales, and they are getting older. The NY times ends there with its commentary, but we think there’s more to the story on Harley-Davidson and the American bike market in general. 


Warren Buffett Invests $300MM in Harley-Davidson

02/04/2009 @ 12:43 pm, by Jensen BeelerComments Off on Warren Buffett Invests $300MM in Harley-Davidson

Harley-Davidson has announced that Warren Buffett’s Berkshire Hathaway group will invest $300 million in the motorcycle maker through a purchasee of senior unsecured notes that will mature in 2014. These funds match a similar investment by Davis Selected Advisers, L.P., which is already the largest shareholder of the company’s stock. Harley-Davidson will use the money to bolster its lending services, hopefully making it easier for the troubled motorcycle maker to lend cash to consumers. In exchange, Berkshire Hathaway will reportedly receive a lucrative 15% annual interest rate on the cash infusion.

The markets have responded to the news rather favorably, with Harley shares hitting $13.56 in trading yesterday afternoon – a 14% increase from where they started yesterday. Just about a week ago, Harley-Davidson announced a plan to shed 10% of its workforce. This move marks the first time that Buffett has ever invested in the company.

Harley-Davidson Stock Shares Tumble

01/13/2009 @ 11:11 am, by Jensen BeelerComments Off on Harley-Davidson Stock Shares Tumble


Harley-Davidson (HOG) shares dropped 12% Monday as financial analysts grew bearish over motorcycle purchases in 2009. Sparking the plummet, Goldman Sachs downgraded Harley’s shares to sell, lowered its target price to $11, and cut its 2009 profit outlook by 50%. Goldman analyst Patrick Archambault said he expects Harley’s retail bike sales to fall by 30% this year, making it the worst year for new registrations since 1982.

Part of the reason for the downgrade is becauset Harley-Davidson CEO, James Ziemer, said last month that he plans to retire from his 40 years of service with Harley in 2009, and on Thursday last week, Sy Naqvi stepped down as interim president Harley’s finance unit.

Another concern has been Harley-Davidson’s financial services division. The division is expected to make less revenue in 2009 off of sales, lose more money on delinquent loans, and be stuck with loan obligations because of a frozen LBO and secondary loan markets.

Source: Visordown

Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

12/26/2008 @ 10:12 pm, by Jensen BeelerComments Off on Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in


Harley-Davidson is getting creative with selling motorcycles, and we here at Asphalt & Rubber like it. HD must really want to capitalize on those sales, as it’s just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model. 

All new 2008 and 2008 Sportsters, bought between December 26, 2008 and March 31, 2009, will be sold with a guarantee that Harley-Davidson will offer the full MSRP of the bike when traded in for a larger bike, within on year of the original purchase. The offer does not apply to the new XR1200, and the bike bought after the trade-in must be a Dyna, Softail, VRSC, or Touring model. 

Economically, this is an interesting deal. Harley-Davidsons, unlike most other marquees, generally appreciate in value over-time. This is mostly a function of long-waiting lists, and difficulty of purchasing abroad. Regardless, its a bonus point for buying the Milwaukee brand. The Sportster line, being at the bottom of the Harley totem pole, is the most susceptible to having this trend end with the economic crisis. This promotion, effectively squashes that possibility for the time being. Anyways, for the average consumer, revile in the fact that an otherwise depreciating object will hold its value for the next year minus the rate of inflation, and in the event of deflation in the value of the dollar, will actually be a decent investment. Booyaca!

Source: Harley-Davidson via Autoblog