Husqvarna Takes on the Ducati XDiavel with a Super Duke Based Power Cruiser of Its Own

The Ducati XDiavel is making impressions everywhere, most notably with the competition. First, we got word that BMW Motorrad was looking to build its own power cruiser, likely based off the company’s six-cylinder platform. Now, it seems that Husqvarna wants in on the game, with the Swedish brand build its own tarmac monster off of the KTM 1290 Super Duke R platform. At least, that’s what these spy photos suggest to us. The working title on this new machines for now seems to be the Husqvarna Vitpilen 1301, as it will likely fit into the on-road segment that Husqvarna has been carving out with bikes like the Vitpilen 401 and Vitpilen 701.

Updates Are Coming to the KTM 1290 Super Duke R

It looks like updates are coming to the KTM 1290 Super Duke R for the 2017 model year, if our spies can be believed. The changes appear to be mostly cosemetic, with the 2017 KTM 1290 Super Duke R sporting a new split headlight design and more cowling over the radiator. One can expect changes to occur under the skin of the updated KTM 1290 Super Duke R. We would guess an upgrade to the brakes package, with the Bosch MSC “cornering ABS” coming to the Super Duke R, as it is already on the new Super Duke GT. We do know that suspension will stay the same, which is surprising because our next guess would have been the addition of electronic suspension, possible semi-active suspension, coming to the KTM 1290 Super Duke R, but the spy photos clearly show conventional knobs are present on the test mule.

Nicky Hayden Revels in First World Superbike Win

“That’s why we line up on Sunday.” This was a throwaway comment from Nicky Hayden made during his MotoGP title winning campaign of 2006. The American was referring to the fact that anything could happen over the course of a race, but on Sunday he showed again that the true reason why racers line up on Sunday is to win. Hayden claimed a stunning maiden WorldSBK victory in difficult conditions at the Sepang International Circuit this passed weekend. For Hayden, having waited ten years for a vicotry, it was clear in the aftermath just how much it meant for The Kentucky Kid to finally win again. “I only felt confident of winning once I’d crossed the finish line. I learned a long time ago — and if you see me or my brothers, or my Dad — we never celebrate until the bike crosses the finish line…”

MotoGP: Maverick Viñales Jumps Ship to Yamaha

There has been a great deal of smoke around this fire, but Maverick Viñales has finally inked a deal with the Movistar Yamaha MotoGP team. Though there has been chatter on the subject since Friday, the news was confirmed to Asphalt & Rubber today. Together with the news of Dani Pedrosa staying at Repsol Honda, all of these reports should end one of the largest focal points of speculation in the GP paddock. The move will see Viñales racing alongside his childhood hero, Valentino Rossi, for the next two seasons; and it also means things are back to square-one for the Ecstar Suzuki MotoGP team, as it looks for a new rider to lead the project on the track.

Ride in Peace, Rob Harris – Founder of Canada Moto Guide

It is again with a heavy heart that we have to report the passing not only of a colleague, but also a friend, as Rob Harris passed away yesterday, while riding dirt bikes in Ontario, Canada. A Brit who found his way into Canada, “Editor ‘arris” was very much the engine that drove the Canadian motorcycle news website Canada Moto Guide, serving as its Founder, Publisher, and Editor-in-Chief. His departure will mean the creation of a huge hole in the Canada’s motorcycling landscape. The intersection of old-school journalism values, with new-school media savvy, Rob was one of the good ones. Our hearts are with Rob’s wife Courtney, and their two girls, Cate and Chloe. Along with the whole CMG team, we will be mourning the loss of our friend and colleague. Ride in peace, brother.

XXX: Team Kawasaki SRC Ninja ZX-10R World Race Bike

I know we have mentioned before our love for endurance racing machines. The FIM Endurance World Championship just doesn’t get nearly enough play to soothe our appetite. It is the last international motorcycle racing series that has a proper tire war; it has strong factory involvement that can see a number of brands winning on any given weekend; and it is also the only true “team sport” in motorcycle racing. What’s not to like, right? Leading the pack so far this season is Team Kawasaki SRC, which won the season-opener at Le Mans, with riders Greg Leblanc, Matthieu Lagrive, and Fabian Foret at the helm. Team Kawasaki SRC has always been one of the stronger teams in the Endurance World Championship, and this year it looks like thing could finally come together for “Team Verte”.

The SnoPed is An Evil Villain’s Snowbike

Summer is right around the corner for those of us in the Northern Hemisphere, so the obviously appropriate time to talk about a snowbike is now, right? What the SnoPed lacks in seasonal appropriateness, it absolutely makes up for in super-villain stature, as the modern-looking snowbike looks like it rolled (is that the right verb?) off the set of a Hollywood spy movie. The brainchild of American designer Joey Ruiter, SnoPed features a 90cc engine (out of a Chrysler Sno-runner) underneath its sculpted body, which isn’t exactly going to blow your socks off when knee-deep in the powpow, but is enough to scurry down a groomed cross-country trail. Ruiter’s project with the SnoPed is really a design exercise and a good excuse to play dress-up. We take it as such, at least.

The Next, Next Big Thing in Motorcycles: Action Cameras

I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales. So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain. The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles.

Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

MotoGP Will Be Broadcasted in HD – 3D to Follow?

03/24/2010 @ 4:20 pm, by Jensen Beeler8 COMMENTS

Dorna Sports has announced that this year’s MotoGP season will be shot in HD and broadcasted in high definition where available. After suffering through years of regular definition coverage that was often grainy and poorly saturated (there’s a reason MotoGP bikes have bright colors), race fans will hopefully be able to see their favorite riders lap the track in more clarity. Bonus for us American viewers, SPEED Channel has agreed to carry the races on its HD channel.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Saves York, Pennsylvania Plant

12/05/2009 @ 11:12 am, by Jensen Beeler3 COMMENTS

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Harley-Davidson announced this week that it was able to come to an agreement with its York, Pennsylvania plant employees and union members, thus allowing the plant to remain open and producing motorcycles. The move wasn’t easy though as half of the plant’s employees will lose their jobs in order to keep the Shield & Bar in the Springettsbury Township area.

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT

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Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

Tough Times Ahead for Harley-Davidson as Riders Get Older

03/26/2009 @ 1:31 pm, by Jensen Beeler5 COMMENTS

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The New York Times ran a great article this week about the challenges facing Harley-Davidson, both from the current economic depression, and more generally as the quintessential Harley rider gets older in age. In summation, Harley-Davidson dealers around the US and overseas are seeing sales drop dramatically as people scale back their expensive purchases, and as the access to credit becomes increasingly difficult. There’s no real surprise there, and any hardcore fan will be quick to tell you that Harley will be back on top once this financial turmoil is over. However, looking farther down the road at Harley-Davidson’s long-term business position, there is additional trouble brewing as well. Baby-boomers account for the majority of Harley sales, and they are getting older. The NY times ends there with its commentary, but we think there’s more to the story on Harley-Davidson and the American bike market in general. 

 

Warren Buffett Invests $300MM in Harley-Davidson

02/04/2009 @ 12:43 pm, by Jensen BeelerComments Off on Warren Buffett Invests $300MM in Harley-Davidson

Harley-Davidson has announced that Warren Buffett’s Berkshire Hathaway group will invest $300 million in the motorcycle maker through a purchasee of senior unsecured notes that will mature in 2014. These funds match a similar investment by Davis Selected Advisers, L.P., which is already the largest shareholder of the company’s stock. Harley-Davidson will use the money to bolster its lending services, hopefully making it easier for the troubled motorcycle maker to lend cash to consumers. In exchange, Berkshire Hathaway will reportedly receive a lucrative 15% annual interest rate on the cash infusion.

The markets have responded to the news rather favorably, with Harley shares hitting $13.56 in trading yesterday afternoon – a 14% increase from where they started yesterday. Just about a week ago, Harley-Davidson announced a plan to shed 10% of its workforce. This move marks the first time that Buffett has ever invested in the company.

Harley-Davidson Stock Shares Tumble

01/13/2009 @ 11:11 am, by Jensen BeelerComments Off on Harley-Davidson Stock Shares Tumble

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Harley-Davidson (HOG) shares dropped 12% Monday as financial analysts grew bearish over motorcycle purchases in 2009. Sparking the plummet, Goldman Sachs downgraded Harley’s shares to sell, lowered its target price to $11, and cut its 2009 profit outlook by 50%. Goldman analyst Patrick Archambault said he expects Harley’s retail bike sales to fall by 30% this year, making it the worst year for new registrations since 1982.

Part of the reason for the downgrade is becauset Harley-Davidson CEO, James Ziemer, said last month that he plans to retire from his 40 years of service with Harley in 2009, and on Thursday last week, Sy Naqvi stepped down as interim president Harley’s finance unit.

Another concern has been Harley-Davidson’s financial services division. The division is expected to make less revenue in 2009 off of sales, lose more money on delinquent loans, and be stuck with loan obligations because of a frozen LBO and secondary loan markets.

Source: Visordown

Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

12/26/2008 @ 10:12 pm, by Jensen BeelerComments Off on Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

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Harley-Davidson is getting creative with selling motorcycles, and we here at Asphalt & Rubber like it. HD must really want to capitalize on those sales, as it’s just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model. 

All new 2008 and 2008 Sportsters, bought between December 26, 2008 and March 31, 2009, will be sold with a guarantee that Harley-Davidson will offer the full MSRP of the bike when traded in for a larger bike, within on year of the original purchase. The offer does not apply to the new XR1200, and the bike bought after the trade-in must be a Dyna, Softail, VRSC, or Touring model. 

Economically, this is an interesting deal. Harley-Davidsons, unlike most other marquees, generally appreciate in value over-time. This is mostly a function of long-waiting lists, and difficulty of purchasing abroad. Regardless, its a bonus point for buying the Milwaukee brand. The Sportster line, being at the bottom of the Harley totem pole, is the most susceptible to having this trend end with the economic crisis. This promotion, effectively squashes that possibility for the time being. Anyways, for the average consumer, revile in the fact that an otherwise depreciating object will hold its value for the next year minus the rate of inflation, and in the event of deflation in the value of the dollar, will actually be a decent investment. Booyaca!

Source: Harley-Davidson via Autoblog