How Kawasaki Plans to Defend Its WSBK Title in 2017

It took Kawasaki until last year to finally win a World Superbike manufacturer’s title. Having retained the crown in 2016, the Japanese factory will have to dig deep in 2017 in order to keep it. Winter testing is a time to take stock of what worked well on your bike in the past, and what now needs now to improve. Kawasaki won over half of the races in the last three years, but despite these successes the team is working hard to find improvements. The final four rounds of the season saw Chaz Davies and Ducati dominate proceedings, making them the early favorite for title success in 2017. New regulations will see split throttle bodies now outlawed, and there are also changes to the battery regulations. While Jonathan Rea has been running his bike in this specification for most of 2016 his teammate, Tom Sykes, has not.

Motorcyclist Magazine Moving to Six-Issue per Year Format, As Editor-in-Chief Marc Cook Leaves the Publication

Changes are afoot at Motorcyclist magazine, as the monthly publication is set to move to a six-issue per year format starting in Spring 2017. That transition will come from the direction of a new leader too, as Editor-in-Chief Marc Cook will be leaving Motorcyclist as well. Cook outlined his departure, and announced the new format for Motorcyclist, citing the many contributions his team of writers have made over the course of his tenure at the magazine. As the opening paragraph to Cook’s goodbye letter coyly suggests, the media landscape in the motorcycle industry is shifting, pushing Motorcyclist magazine in a new direction.

BMW G310R Street Tracker by Wedge Motorcycles

A few months ago, this pocket-sized street tracker caught my attention on Facebook. It was based off the BMW G310R street bike platform, that much I could tell, but I couldn’t find anymore information on the machine. A few more weeks of this lonesome photo sitting in my ‘to do” box, and it finally moved on to the place where all good stories go to die. So, imagine my surprise when our friends at BMW Motorrad Japan sent me the following photos, which depict a new custom bike they commissioned from Takashi Nihira, at Tokyo’s Wedge Motorcycles. It is the same bike I saw months earlier, but now we know who to thank for its creation, as well as a little bit more about its build. Its is quite impressive, for an unassuming “little” street tracker, don’t you think?

From Russia with Love, MV Agusta Finds New Money

Last week, I was ready to start polishing the obituary for MV Agusta – the Italian company seemingly in an impossibly terminal state. Now it seems MV Agusta’s fortunes are changing, with the Italian motorcycle maker signing an agreement with the Black Ocean investment group to recapitalize MV Agusta. Details of the pending transaction haven’t been released, but we can assume that the increase in capital will help ease MV Agusta’s relationship with suppliers, get workers back on the assembly line, and continue the development of new models. The €20 million question though is whether Black Ocean’s investment will mean the departure of AMG, the German auto brand acting now like an albatross around MV Agusta’s neck.

Ducati MHLeggera Concept by Speed Junkies

The Ducati 1299 Superleggera might be the most technically astounding machine ever to come from the Italian brand, but all those exotic materials and fancy electronics are lost on some riders – motorcyclists who prefer more simpler times. So the good folk at Speed Junkies have heard this call, and mashed-up the 1299 Superleggera with Ducati’s perhaps most coveted nod to the past, the Mike Hailwood inspired Ducati MH900e. Both the Superleggera and MH900e are beauties in their own right, though there is something interesting to the design that Speed Junkies proposes with the two bikes together. We thought you would find the concept interesting, and there is a second “race” version waiting for you after the jump as well. We are of the belief that either would look good in our garage.

Introducing A&R Pro Premium Memberships

We are launching something very special today, which is geared towards our most diehard readers. We call it A&R Pro. It is a premium membership that offers more features to the Asphalt & Rubber website, and more of the A&R content that you have grown to love. For the A&R readers who can’t get enough of the site – often coming here multiple times per day to get the latest stories – we wanted to offer you more of the content and community that you thrive on; and in the same breath, give you a way to help support Asphalt & Rubber. That’s where A&R Pro comes in. Asphalt & Rubber has always strived to be an independent voice in the motorcycle industry. By signing up for A&R Pro, you help us to continue that goal, and in fact make us more independent.

Ariel Ace R – More Sexy for the Sexiest VFR1200F

For some, it is a challenge to get excited about a motorcycle like the Honda VFR1200F. The porker of a street bike as strayed far away from its sport bike roots, and yet confusingly isn’t a terribly effective tourer either. The market response reflects this confusion, but I digress. It is however easy to get excited about the Ariel Ace, a motorcycle that features a repackaged VFR1200F motor wedged into a bespoke aluminum trellis frame, with the usual top-shelf drippings offered, along with a very unique streetfighter design. Taking things to the next level now is the beautifully done Ariel Ace R, which comes with carbon fiber fairings, carbon fiber wheels, and a tuned V4 engine that produces 201hp and 105 lbs•ft of peak torque. Only 10 Ariel Ace R will be made.

New Honda Rebel 500 & Rebel 300 Models Debut

It would be hard to count the number of motorcyclists who got their start in the two-wheeled world on a Honda Rebel motorcycle, with the line going back through decades of time. The number is certainly a large one. Now, a new generation of rider can begin their two-wheeled journey on a new generation of Rebel, with Honda debuting the all-new 2017 Honda Rebel 300 (above) and 2017 Honda Rebel 500 (after the jump) ahead of the IMS Long Beach show. The Honda Rebel 500 and Honda Rebel 300 use the same power plants found on the CBR500R (471cc parallel-twin) and CBR300R (286cc single-cylidner), respectively, repackaging those engines into a cruiser platform that is friendly to new and shorter riders, with a 27″ seat height.

Electric Done Right, Enjoy the Aero E-Racer Street Tracker

It has been a while since we have seen an electric motorcycle that caught out fancy – you know, one that looked like it was made by someone who actually understands motorcycles, and isn’t just gunning for a spot at Art Center. There is this notion in the electric world that just because powertrains are evolving, that we need to throw the baby out with the bath water as wellwhen it comes to design. But, when I think about the electric motorcycle builds that have caught my attention the most, it is the ones that understand this concept at their core – good examples being bikes like the Mission R, Alta Motors Redshift SM, or Vespa Elettrica. Add another name to that list now, as the E-Racer from Aero Motorcycles is a truly beautiful two-wheeled machine, and it runs on electrons, not hydrocarbons.

Here It Is, The Norton V4 RR Superbike

It has been a long time coming for the Norton V4 RR, but the British firm has finally debuted its 1,200cc, 72° V4-powered, 200hp superbike. The actual machine looks pretty close to its concept sketches, which in turn are based closely to Norton’s TT race bike. Norton has made a pretty stout machine, with the V4 RR coming with a robust electronics package that was developed in-house, which includes traction control, wheelie control, launch control, and cruise control, augmented by a six-axis IMU; a 7″ high-definition display that includes a rear-facing camera; and a up-and-down quickshifter and datalogger. Key chassis components include the twin-tube “shotgun” frame, and a single-sided swingarm with a fully adjustable pivot point (the steering head angle is also adjustable).

MotoGP Will Be Broadcasted in HD – 3D to Follow?

03/24/2010 @ 4:20 pm, by Jensen Beeler8 COMMENTS

Dorna Sports has announced that this year’s MotoGP season will be shot in HD and broadcasted in high definition where available. After suffering through years of regular definition coverage that was often grainy and poorly saturated (there’s a reason MotoGP bikes have bright colors), race fans will hopefully be able to see their favorite riders lap the track in more clarity. Bonus for us American viewers, SPEED Channel has agreed to carry the races on its HD channel.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Saves York, Pennsylvania Plant

12/05/2009 @ 11:12 am, by Jensen Beeler3 COMMENTS

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Harley-Davidson announced this week that it was able to come to an agreement with its York, Pennsylvania plant employees and union members, thus allowing the plant to remain open and producing motorcycles. The move wasn’t easy though as half of the plant’s employees will lose their jobs in order to keep the Shield & Bar in the Springettsbury Township area.

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT

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Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

Tough Times Ahead for Harley-Davidson as Riders Get Older

03/26/2009 @ 1:31 pm, by Jensen Beeler5 COMMENTS

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The New York Times ran a great article this week about the challenges facing Harley-Davidson, both from the current economic depression, and more generally as the quintessential Harley rider gets older in age. In summation, Harley-Davidson dealers around the US and overseas are seeing sales drop dramatically as people scale back their expensive purchases, and as the access to credit becomes increasingly difficult. There’s no real surprise there, and any hardcore fan will be quick to tell you that Harley will be back on top once this financial turmoil is over. However, looking farther down the road at Harley-Davidson’s long-term business position, there is additional trouble brewing as well. Baby-boomers account for the majority of Harley sales, and they are getting older. The NY times ends there with its commentary, but we think there’s more to the story on Harley-Davidson and the American bike market in general. 

 

Warren Buffett Invests $300MM in Harley-Davidson

02/04/2009 @ 12:43 pm, by Jensen BeelerComments Off on Warren Buffett Invests $300MM in Harley-Davidson

Harley-Davidson has announced that Warren Buffett’s Berkshire Hathaway group will invest $300 million in the motorcycle maker through a purchasee of senior unsecured notes that will mature in 2014. These funds match a similar investment by Davis Selected Advisers, L.P., which is already the largest shareholder of the company’s stock. Harley-Davidson will use the money to bolster its lending services, hopefully making it easier for the troubled motorcycle maker to lend cash to consumers. In exchange, Berkshire Hathaway will reportedly receive a lucrative 15% annual interest rate on the cash infusion.

The markets have responded to the news rather favorably, with Harley shares hitting $13.56 in trading yesterday afternoon – a 14% increase from where they started yesterday. Just about a week ago, Harley-Davidson announced a plan to shed 10% of its workforce. This move marks the first time that Buffett has ever invested in the company.

Harley-Davidson Stock Shares Tumble

01/13/2009 @ 11:11 am, by Jensen BeelerComments Off on Harley-Davidson Stock Shares Tumble

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Harley-Davidson (HOG) shares dropped 12% Monday as financial analysts grew bearish over motorcycle purchases in 2009. Sparking the plummet, Goldman Sachs downgraded Harley’s shares to sell, lowered its target price to $11, and cut its 2009 profit outlook by 50%. Goldman analyst Patrick Archambault said he expects Harley’s retail bike sales to fall by 30% this year, making it the worst year for new registrations since 1982.

Part of the reason for the downgrade is becauset Harley-Davidson CEO, James Ziemer, said last month that he plans to retire from his 40 years of service with Harley in 2009, and on Thursday last week, Sy Naqvi stepped down as interim president Harley’s finance unit.

Another concern has been Harley-Davidson’s financial services division. The division is expected to make less revenue in 2009 off of sales, lose more money on delinquent loans, and be stuck with loan obligations because of a frozen LBO and secondary loan markets.

Source: Visordown

Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

12/26/2008 @ 10:12 pm, by Jensen BeelerComments Off on Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

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Harley-Davidson is getting creative with selling motorcycles, and we here at Asphalt & Rubber like it. HD must really want to capitalize on those sales, as it’s just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model. 

All new 2008 and 2008 Sportsters, bought between December 26, 2008 and March 31, 2009, will be sold with a guarantee that Harley-Davidson will offer the full MSRP of the bike when traded in for a larger bike, within on year of the original purchase. The offer does not apply to the new XR1200, and the bike bought after the trade-in must be a Dyna, Softail, VRSC, or Touring model. 

Economically, this is an interesting deal. Harley-Davidsons, unlike most other marquees, generally appreciate in value over-time. This is mostly a function of long-waiting lists, and difficulty of purchasing abroad. Regardless, its a bonus point for buying the Milwaukee brand. The Sportster line, being at the bottom of the Harley totem pole, is the most susceptible to having this trend end with the economic crisis. This promotion, effectively squashes that possibility for the time being. Anyways, for the average consumer, revile in the fact that an otherwise depreciating object will hold its value for the next year minus the rate of inflation, and in the event of deflation in the value of the dollar, will actually be a decent investment. Booyaca!

Source: Harley-Davidson via Autoblog