Photos: Valentino Rossi’s Special Misano Helmet, 2014

The San Marino GP is truly Valentino Rossi’s home MotoGP round, and tradition sees him sporting yet another special helmet for the event. This year Aldo Drudi has focused his design on the people close to Rossi’s life, with the helmet also sporting the phrase “Misano ci dà una mano”, meaning “Misano gives you a hand”. A colorful piece, Rossi’s AGV Pista helmet is adorned with the handprints of the mechanics of the Movistar Yamaha MotoGP team. There are also the paw prints of his beloved dogs Cesare and Cecilia, as well as his cat Rossano. You will also notice two sets of lips, from the two women currently in Rossi’s life, his mother Stefania and his girlfriend Linda. The last mark is a thumbprint from Aldo Drudi himself, a long time friend and designer for The Doctor.

2015 Yamaha FJ-09 Spotted in CARB Filings

We were already tipped off to the Yamaha FJ-09 in Yamaha’s trademark filings with the US government, the bike’s design has also recently been outed in European trademark filings, and now the supposed three-cylinder sport-tourer has been confirmed for 2015 by the California Air Resources Board. Featuring the same displacement as the Yamaha FZ-09, it is a safe bet that Yamaha’s triple goes unchanged for the FJ-09, with the differences between the two bikes likely being mostly aesthetic. The CARB filing also lists two model numbers, which the astute will notice as being two color options for the FJ-09; and not two separate models coming from Yamaha, as other reports have indicated. This is normal from Yamaha North America.

Aprilia Will Return to MotoGP in 2015 with Gresini Racing

It is to be a weekend of announcements, most of them already widely expected. The most widely trailed move has now been confirmed officially: from 2015, Aprilia is to return to MotoGP with the Gresini Racing team. Aprilia and Gresini have reached agreement for the next four seasons, with Gresini running the Italian factory’s team through 2018. The partnership benefits both sides: by entering via Gresini, Aprilia will save €3.4 million in their first year in the class, an important saving which will allow them to spend more resources on development. The partnership was important to Gresini, as having lost their sponsorship from Go&Fun, the future of the team’s places in MotoGP was under severe threat. Aprilia’s funding will now keep them in the premier class.

Q&A: Mike Leitner – Pedrosa’s Crew Chief Talks Strategy

Leitner talks about how Pedrosa was the first rider to realize that pushing hard from the earliest laps could be a profitable strategy, and how other riders have now followed his lead. He talks about the potential and the dangers of the Bridgestone tires, and how crucial the starts have become in MotoGP. What Leitner does not talk about is the possibility that Pedrosa could decide to look for a new crew chief for 2015 and beyond. It was a question I would have liked to have asked, but I was told that the topic was officially off limits, including tangential questions (such as how Leitner felt the crew chief change had worked out for Valentino Rossi). Despite not being able to ask directly about that question, the interview with Leitner provided a fascinating insight into MotoGP racing.

Mercedes-AMG to Take a Minority Interest in MV Agusta?

News of Mercedes-AMG eyeing an acquisition of MV Agusta have been circulating for some time now, likely as the deal has continued to evolve between the two parties. Now, Italy’s reliable Motociclismo is reporting that AMG has agreed to purchase a minority position, likely around 20% of the company, the announcement of which will be made at the EICMA show in Milan, Italy. The deal shouldn’t see too much involvement from Mercedes-AMG in the affairs of MV Agusta, however the stock purchase will certainly put some much need capital in the Italian motorcycle company’s coffers.

2015 Honda VFR800X Crossrunner – More Than an Update

For the 2015 model year, the Honda VFR800X Crossrunner is getting a massive update from Big Red. As such, the 800cc V4 engine on the Crossrunner sees more horsepower (104.6 peak) and more mid-range torque added, new design aesthetics, longer suspension (+25mm) , and new wheels and brakes also get updates for 2015. Other highlights for the 2015 Honda VFR800X Crossrunner include Honda’s Selectable Torque Control system (HTSC), ABS brakes, full LED lighting, self-cancelling indicators, and heated grips, which Honda hopes will help ADV buyers consider the Japanese brand. With these changes, the 2015 Honda Crossrunner pushes further into the adventure side of the touring equation, making the Crossrunner an attractive sport/ADV model from Honda.

Matchless Model X Reloaded – Blending Old with New

Two years ago we spoke of the rebirth of the Matchless motorcycle brand, and today we see the first fruits of that company’s labor. Debuting three renderings that depict a future model, we get to see our first glimpse of the Matchless Model X Reloaded – a motorcycle that blends both the modern technology of today with the iconic lines of the British marque’s past. Borrowing its name from the Matchless Model X, the Model X Reloaded keeps some of the 1920′s motorcycle’s aesthetic, helping connect the brand of the past to the company of the future. Other details are thin, though we do know that the Matchless Model X Reloaded will have an S&S X-Wedge v-twin motor with 1,916cc of displacement.

Honda Is Recalling 126,000 Goldwings

American Honda has filed a recall with NHTSA, which sees the recall of 126,000 Honda Goldwing motorcycles. The recall comes about because the rear brake of the Honda Goldwing may drag after the brakes have been released. With 533+ bikes already experiencing the problem, Honda’s recall affects GL1800 bikes built between 2001 and 2010, and also affects GL1800A bikes built between 2001 and 2005. Since dragging the rear brake could cause a crash, and because the added heat generation could cause a fire (four instances have already occurred), Honda has recalled the Goldwing, though has not determined a remedy at this time for the situation.

TrakTape – Track Riders, You’ll Want to See This

Straight from the department of “now why didn’t I think of that” we bring you the miracle of TrakTape. Pre-cut model-specific adhesive covers for your headlight, tail light, and signals, TrakTape makes getting your bike onto the track a snap, and looks aces in the process. For now, TrakTape seems to only have a few Ducati models in its arsenal, though it seems logical to see other makes and model hitting their store in the future. At $20/sheet, you might balk at the price, though consider that a roll of good gaffer tape runs close to $30 — so, the four pack at $70 might make more sense for the budget racers. The only thing we’d like to see from TrakTape would be sheets for just headlights, just tail lights, just signals, etc. I can remember taping my bike’s headlight and tail light all the time, but usually removed the signals.

Yamaha MT-09 Triple Cross Over Concept by Oberdan Bezzi

We’re really digging the FZ-07/FZ-09 based concepts from Oberdan Bezzi, if you haven’t noticed. It is probably because the FZ-09 is such an affordable, yet potent package, from Yamaha that it begs to be built-up and modded upon. We’ve already seen street tracker and world crosser concepts from Bezzi, and this “Triple Cross Over” design builds upon the same themes as before. We already know that Yamaha has gotten the hint, and is expected to show a TDM-style version of the FZ-09/MT-09 at this year’s trade shows, but here is another design to whet our appetites and pique our imaginations. The Triple Cross Over fills the gap left by the upcoming TDM model, and is more of a scrambler than an ADV bike.

MotoGP Will Be Broadcasted in HD – 3D to Follow?

03/24/2010 @ 4:20 pm, by Jensen Beeler8 COMMENTS

MotoGP Will Be Broadcasted in HD   3D to Follow? MotoGP 3D HD high definition 560x389

Dorna Sports has announced that this year’s MotoGP season will be shot in HD and broadcasted in high definition where available. After suffering through years of regular definition coverage that was often grainy and poorly saturated (there’s a reason MotoGP bikes have bright colors), race fans will hopefully be able to see their favorite riders lap the track in more clarity. Bonus for us American viewers, SPEED Channel has agreed to carry the races on its HD channel.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Saves York, Pennsylvania Plant

12/05/2009 @ 11:12 am, by Jensen Beeler3 COMMENTS

Harley Davidson Saves York, Pennsylvania Plant Harley Davidson York Pennsylvania factory plant 560x328

Harley-Davidson announced this week that it was able to come to an agreement with its York, Pennsylvania plant employees and union members, thus allowing the plant to remain open and producing motorcycles. The move wasn’t easy though as half of the plant’s employees will lose their jobs in order to keep the Shield & Bar in the Springettsbury Township area.

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

An Easy Decision: Harley Davidson Circles the Wagons Around Milwaukee cirlce the wagons 635x315

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

Harley Davidson RIFs Another 1,000 Employees Harley davidson XR 1200 Trophy 1 G header1000x500 560x280

With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT

Harley Davidson Makes First Influences on How MV Agusta is Run mv agusta 312 560x343

Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

Tough Times Ahead for Harley-Davidson as Riders Get Older

03/26/2009 @ 1:31 pm, by Jensen Beeler5 COMMENTS

Tough Times Ahead for Harley Davidson as Riders Get Older harley davidson  v rod by mrspockofvulcan 560x385

The New York Times ran a great article this week about the challenges facing Harley-Davidson, both from the current economic depression, and more generally as the quintessential Harley rider gets older in age. In summation, Harley-Davidson dealers around the US and overseas are seeing sales drop dramatically as people scale back their expensive purchases, and as the access to credit becomes increasingly difficult. There’s no real surprise there, and any hardcore fan will be quick to tell you that Harley will be back on top once this financial turmoil is over. However, looking farther down the road at Harley-Davidson’s long-term business position, there is additional trouble brewing as well. Baby-boomers account for the majority of Harley sales, and they are getting older. The NY times ends there with its commentary, but we think there’s more to the story on Harley-Davidson and the American bike market in general. 

 

Warren Buffett Invests $300MM in Harley-Davidson

02/04/2009 @ 12:43 pm, by Jensen BeelerComments Off

Warren Buffett Invests $300MM in Harley Davidson Jensen Beeler Warren Buffett 635x426

Harley-Davidson has announced that Warren Buffett’s Berkshire Hathaway group will invest $300 million in the motorcycle maker through a purchasee of senior unsecured notes that will mature in 2014. These funds match a similar investment by Davis Selected Advisers, L.P., which is already the largest shareholder of the company’s stock. Harley-Davidson will use the money to bolster its lending services, hopefully making it easier for the troubled motorcycle maker to lend cash to consumers. In exchange, Berkshire Hathaway will reportedly receive a lucrative 15% annual interest rate on the cash infusion.

The markets have responded to the news rather favorably, with Harley shares hitting $13.56 in trading yesterday afternoon – a 14% increase from where they started yesterday. Just about a week ago, Harley-Davidson announced a plan to shed 10% of its workforce. This move marks the first time that Buffett has ever invested in the company.

Harley-Davidson Stock Shares Tumble

01/13/2009 @ 11:11 am, by Jensen BeelerComments Off

Harley Davidson Stock Shares Tumble wall street 560x317

Harley-Davidson (HOG) shares dropped 12% Monday as financial analysts grew bearish over motorcycle purchases in 2009. Sparking the plummet, Goldman Sachs downgraded Harley’s shares to sell, lowered its target price to $11, and cut its 2009 profit outlook by 50%. Goldman analyst Patrick Archambault said he expects Harley’s retail bike sales to fall by 30% this year, making it the worst year for new registrations since 1982.

Part of the reason for the downgrade is becauset Harley-Davidson CEO, James Ziemer, said last month that he plans to retire from his 40 years of service with Harley in 2009, and on Thursday last week, Sy Naqvi stepped down as interim president Harley’s finance unit.

Another concern has been Harley-Davidson’s financial services division. The division is expected to make less revenue in 2009 off of sales, lose more money on delinquent loans, and be stuck with loan obligations because of a frozen LBO and secondary loan markets.

Source: Visordown

Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

12/26/2008 @ 10:12 pm, by Jensen BeelerComments Off

Harley Davidson Guarantees the Value of Newly Bought Sportsters Upon Trade in harley davidson nightster 560x375

Harley-Davidson is getting creative with selling motorcycles, and we here at Asphalt & Rubber like it. HD must really want to capitalize on those sales, as it’s just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model. 

All new 2008 and 2008 Sportsters, bought between December 26, 2008 and March 31, 2009, will be sold with a guarantee that Harley-Davidson will offer the full MSRP of the bike when traded in for a larger bike, within on year of the original purchase. The offer does not apply to the new XR1200, and the bike bought after the trade-in must be a Dyna, Softail, VRSC, or Touring model. 

Economically, this is an interesting deal. Harley-Davidsons, unlike most other marquees, generally appreciate in value over-time. This is mostly a function of long-waiting lists, and difficulty of purchasing abroad. Regardless, its a bonus point for buying the Milwaukee brand. The Sportster line, being at the bottom of the Harley totem pole, is the most susceptible to having this trend end with the economic crisis. This promotion, effectively squashes that possibility for the time being. Anyways, for the average consumer, revile in the fact that an otherwise depreciating object will hold its value for the next year minus the rate of inflation, and in the event of deflation in the value of the dollar, will actually be a decent investment. Booyaca!

Source: Harley-Davidson via Autoblog