Motorcyclist Fatalities to Drop for Second Straight Year

According to the Governors Highway Safety Association’s (GHSA) projections, motorcycle fatalities are set to fall for the second year in a row. The GHSA report projections come from data set in 2014, and it suggests that once tallied, we will know that 4,584 fatalities occurred in 2014. That figure is 1.8% less than 2013’s fatality count of 4,668. This is the second year in a row that motorcycle fatalities have dropped, and only the third decrease in fatalities since 1997. While this trend is good news, the GHSA is quick to point out that motorcycle fatalities are still 26% higher than they were 10 years ago, a staggering figure since other motor vehicle fatalities are 28% lower.

BMW Getting Closer to a Single-Cylinder 300cc Bike

Continued reports suggest that BMW is getting closer and closer to releasing a small-displacement motorcycle single-cylinder motorcycle (codenamed the K03), which is being co-developed with Indian brand TVS. The machine is expected to be in the 250cc to 300cc range, be engineered by BMW Motorrad in Germany, but built by TVS in India. Pictures of the test mule have been on the internet (see above), but the final design is said to be similar to the TVS Draken concept that we saw this time last year. Loyal A&R readers will remember that BMW partnered with TVS in early 2013, in a collaboration that saw no investments or joint-ventures produced, thus making their business a pure co-development deal.

At the Seventh Annual Quail Motorcycle Gathering

What happens when you combine a ritzy golf course, an amazing collection of motorcycles, and an eclectic crowd? You get the Quail Motorcycle Gathering in Carmel, California at the Quail Lodge and Golf Club. Not your typical venue for a motorcycle gathering, the Quail brings together vintage, classic, and racing motorcycles in a setting that can only be described as “chic”. This is definitely not your standard motorcycle show. The event pays tribute, not only to the significant motorcycles from our past, but also to the heroic racers who risked their lives on some of these machines. The tickets aren’t cheap at $75, but admission includes a gourmet catered lunch, an opportunity to see a very diverse collection of motorcycles, and a chance to mix and mingle with a group of very proud and dedicated motorcycle owners.

2015 Ducati Panigale R Mega Gallery

I was recently corrected by Ducati as to the proper naming of its pinnacle Superbike model, now that it does not share the 1,299cc displacement with the other models of that name. Officially the 2015 Ducati Panigale R, the 1,199cc v-twin superbike is the top of the line model from Bologna, and it has some major differences from its “S” and base model siblings to fit that special designation. The 2015 Ducati Panigale R is equipped with an IMU, cornering ABS, and Ducati’s GPS-using data acquisition system — making it a very tech-savvy package. While we were fairly unmoved by the 2013 Ducati Panigale R, mostly because it didn’t seem to offer enough exotica to justify its added price, the 2015 model certainly fits the bill. We have 92 high-resolution photos of it, after the jump. Enjoy!

Even More Photos of the Honda Africa Twin

After a few grayscale photos of the new Africa Twin hit the internet from Honda’s Australian patent filing, now even more photos have emerged, which show the adventure-tourer from every angle…literally. The Honda CRF1000L, as it is designated, will features a 1,000cc parallel-twin engine, an option dual-clutch transmission that has been tuned for road use, and a setup very similar to Honda’s Dakar stage-winning bike. If the hype is to be believed, the Africa Twin is going to be a very capable off-road ADV bike, something that the machine’s 21-inch front wheel hints at with a purpose.

A KTM 1290 Super Duke Tourer?

We have already seen “spy photos” of the KTM 1290 Super Duke based tourer. Some more photos are making the rounds again, you’ve probably seen them on other sites. We stumbled upon this render of the new model, and think it looks pretty spot-on to what the general public can expect to see later this year, when undoubtedly the new model debuts. Whether you call it an SMT or a Grand Tourer, this new model looks simply to be a Super Duke with a windscreen and luggage options — an interesting choice from the Austrian brand. On the plus side, using the 1290 Super Duke platform allows KTM to rapidly produce a sporty touring model, which should help KTM keep a horse in the sport-touring category.

Honda Africa Twin Revealed in Photos

After Honda first released heavily cropped and vignetted photos of the 2016 Honda Africa Twin, we have been wanting to know more about the 1,000cc ADV bike. It helps that a video leaked of the Africa Twin out playing in the dirt, but of course we know that the CRF1000L (as Honda designates it) will be very similar to the True Adventure prototype that Honda brought to EICMA. But like the spoiled children we the media are, we want to open all our Christmas presents right now, so we go digging through the interwebs for every little clue. Luckily, patent applications for the Honda Africa Twin’s design show the new off-roader in all its glory, sans color unfortunately. Still, this is our first glimpse at the final design of the Africa Twin, which will be in US dealers early next year.

Victory Entering an Electric Race Bike at Isle of Man TT

It looks like we were only partially correct in our news that Brammo would be returning to the Isle of Man TT, as the brand’s sister company, Victory Motorcycles, will in fact be racing an electric entry — one that looks like a rebadged Brammo Empulse RR — in the TT Zero event at the historic road race. According to its press release, Victory Motorcycles will field a two-rider team, comprised of William Dunlop and Lee Johnston (a photo of “General Lee” testing a Brammo superbike is what initially sparked this news). While Victory is calling its racing platform a “Victory electric race prototype motorcycle” the chassis and fairings give way to a shape we recognize as the Brammo Empulse RR electric superbike.

Honda Africa Twin Confirmed – CRF1000L Coming for 2016

American Honda dropped a bombshell today, confirming that the teased “True Adventure” ADV model will enter production, and be named the “Africa Twin”, as expected. Officially designated at the Honda CRF1000L, the Africa Twin will be a 2016 model (in dealerships early next year), and best of all, it will be coming to the USA. The 2016 Honda Africa Twin draws upon a legacy of rugged off-road race-proven machines that also wore its name, a sign that Honda intends the CRF1000L to be very capable off-road, and thus not follow the road-going adventure-sport trend.

As Expected, The Scrambler is Killing It for Ducati

April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles). Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line. For the first four months of the year, Ducati is reporting that sales in 2015 are up 10% over last year’s models, with 17,881 motorcycles sold between the start of January and the end of April.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

MV-Agusta-for-sale-Harley-Davidson

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

harley_davidson_nightster-promo

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

harley-davidson-screw-it-lets-ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.