Part Descriptions Leak About the Ducati 1299 Superleggera

With the news that Bologna is showing its new lightweight project, the Ducati 1299 Superleggera to would-be owners, it shouldn’t surprise us then to see information leaking out about the superbike. Unsurpsingly then, some of the component images and details have leaked out from the Project 1408 microsite, posted to forums by invited guests. These leaked details give us a glimpse as to how Borgo Panigale is going to improve upon its namesake even further, namely through the use of carbon fiber. Before these images surfaced, we know already that the 1299 Superleggera model would pick up where its 1199 counterpart stopped, using carbon fiber instead of magnesium to shave even more weight off the Panigale.

A Ducati 1299 Superleggera with a Carbon Fiber Frame??!

Ducati has begun teasing something very special, which for now is going by the name of “Project 1408” on a micro-website the Italian manufacturer has setup. The site itself has no information, and doesn’t even tease what Project 1408 could be, but Ducati has already begun reaching out to its VIP customers, teasing something made from carbon fiber. Sources tell us though that the Ducati Project 1408 is a new Superleggera model, based off the Ducati 1299 Panigale platform. This new superbike isn’t just the Ducati 1199 Superleggera with the 1299 motor bolted into it though, with our sources saying that the Ducati 1299 Superleggera takes the weight savings a step further, with the highlight being a carbon fiber chassis.

Honda Africa Twin Supermoto Concept by Nicolas Petit

The Honda Africa Twin doesn’t lend itself naturally to a supermoto format, though it is one of the most capable off-road adventure bikes on the market, but you have to admit that this photoshop render by French designer Nicolas Petit is very intriguing. Maybe it’s our obvious bias towards anything supermoto that is talking, or maybe it’s that there is something to the idea of taking the Africa Twin, adding 17” wheels, and lowering it just enough that riders can actually flat-foot the machine while sitting on it. Add in some styling cues that scream “supermotard” and you have a very handsome machine that is ready to conquer anything the urban environment can throw at it. Hell, it’s probably just a scary clown costume away from a good time on a gravel road. Right??!

Brad’s Leggero by Walt Siegl

The latest creation from Walt Siegl Motorcycles, Brad’s Leggero helps fill the void left behind by the departure of the Ducati Sport Classic from the Italian company’s lineup. Speaking to those who long for simpler machines, at the core of the Leggero is an air-cooled two-valve Ducati engine, which was built and blueprinted by Bruce Meyers Performance. Helping complete the café racer look is the bullet fairing bodywork, which takes a dash of modern by being made of Kevlar. The modern touches continue, with the use Öhlins suspension and radially mounted Brembo brakes. The effect is a tastefully done café racer that not only shines with real craftsmanship, but also does post-heritage right: taking the best of design from the past, without snubbing the progress of technology in the future.

More Photos of the 2017 Yamaha YZF-R6

Loyal Asphalt & Rubber readers will know how much we like our high-resolution photos here at A&R, so we wanted to make sure you could get a good high-res look at the 2017 Yamaha YZF-R6 that debuted today at the AIMExpo in Orlando, Florida. Yamaha has left its class-leading bike mostly unchanged for the next model year, when it comes to the R6 motor and chassis, which might disappoint some. But with the addition of R1-inspired styling, traction control, ABS brakes, and better suspension pieces, we think supersport fans will be pleased with this update. With the bar now set higher in the 600cc realm, hopefully we will see other manufacturers take up the challenge, and the supersport class will have new life breathed into it. We’ll have to wait and see on that. Until then, enjoy this modest photo gallery.

2017 Yamaha YZF-R6 Gets ABS, Traction Control, & More

The wait is finally over, as the 2017 Yamaha YZF-R6 debuted today at the AIMExpo in Orlando, Florida. As expected, the new Yamaha R6 visually borrows from the recently updated R1, with a similar headlight and intake setup featuring now on both machines. On the technical side of things, the 2017 Yamaha R6 is more evolution than revolution, with the basic chassis and engine configuration staying the same. However, updates for 2017 include a revised suspension package, ABS brakes, riding modes via ride-by-wire, traction control, and an optional quickshifter. While more of a model refresh, than an all-new model, Yamaha has gone to great lengths to improve upon a machine that is already leading the supersport category.

HJC Is Coming Out with Star Wars Themed Helmets

Pardon me while I geek out, just a little bit. It looks like HJC has gotten the rights to make Star Wars themed helmets for their 2017 collection. Right now, HJC is showing two helmets, one that mimic’s Kylo Ren’s helmet in The Force Awakens, and the other that replicates Boba Fett’s iconic lid. Both of these themed helmets are based off the HJC RPHA 11 helmet, the company’s top-of-the-line helmet, which also serves as a platform for HJC’s other branded, tribute, and special edition helmets. There will also be a “Death Trooper” helmet, based on the HJC FG-17 helmet, that will debut in time to milk interest from the opening of Rogue One. It should be noted that rumors about a possible Princess Lela helmet, with side-mounted hair buns, are unfounded and possibly started by this publication.

2017 Aprilia Tuono V4 1100 Factory – Just Add Öhlins

It goes without saying that if the 2017 Aprilia Tuono V4 1100 is getting a list of updates at INTERMOT, then the same must be true for the Factory version of the potent 175hp streetfighter. This means that the 2017 Aprilia Tuono V4 1100 Factory takes the new fourth-generation APRC electronics package, Bosch-powered cornering ABS, improved combustion chamber, larger exhaust can, and adds to it the typical Factory-spec improvements like Öhlins suspension (including an Öhlins steering damper). If you haven’t ridden the Aprilia Tuono V4 1100 RR or Factory, we highly recommend it – they’re so choice. The Aprilia Tuono V4 1100 easily competes as one of our favorite motorcycles at Asphalt & Rubber.

2017 Yamaha MT-10 SP – Putting the Europeans on Notice

What you’re looking at is the 2017 Yamaha MT-10 SP, a new edition of Iwata’s crossplane-power streetfighter. Despite being just a few bolted-on parts, the Yamaha MT-10 SP is one of the more interesting machines to debut in INTERMOT today. This is because it pits the Yamaha MT-10 directly against the streetfighter offerings from the European brands – something that was already occurring with the MT-10/FZ-10, even if it was unintended. The Yamaha MT-10 SP though gives the Japanese a more proper machine to go toe-to-toe with the likes of the Super Duke R, Tuono V4 1100, and other models. To do this, Yamaha has added semi-active suspension, courtesy of Öhlins. A quickshifter has also been added, along with an assist & slipper clutch.

The Yamaha MT-09 Gets a Facelift & More for 2017

Yamaha’s MT line runs with the tagline “The Dark Side of Japan” and promises edgy and affordable street bikes for urban riders. Someone in Iwata, Japan must have thought that the current Yamaha MT-09 wasn’t quite edgy enough though, which is the only way we can explain the 2017 Yamaha MT-09, which debuted today at the INTERMOT show in Cologne, Germany. Now with a “twin-eyed” LED headlight design, the Yamaha MT-09 feels a little bit more at home when parked next to the Yamaha MT-10 / Yamaha FZ-10 streetfighter. Other changes include an assist/slipper clutch, quickshifter, new suspension, and a redesigned tail section and fender.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS


In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT


With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS


At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS


You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.