DR Moto – The Ultimate Yamaha R1 Track Bike

The Yamaha YZF-R1 is a fantastic machine, in just about any iteration you can find. A potent weapon on the track, the R1 might not have all the bells and whistles that are found on European superbikes, but the Japanese liter-bike makes up for it with precision handling, great reliability, and gobs of tractable power. This is great for two-wheeled enthusiasts, who ride the twisties or at local track days, but Yamaha’s crown jewel poses as a tough mark to beat when someone goes looking for something “more” from the design. DR Moto might have that answer though, for track enthusiasts who want something closer to what they see on Sunday’s race day, without the compromises that come with production/street machines.

More Power for the Suzuki GSX-R600 & GSX-R750 in 2015?

It looks like Suzuki is getting ready to update its sport bike offering, as Suzuki Motor America has gotten new emissions filings from the California Air Resources Board (CARB) for the 2015 Suzuki GSX-R600 and 2015 Suzuki GSX-R750. New CARB emissions are required when manufacturers make modifications to the engines of the machines that they are selling in the Golden State, which means that we can expect updates for the Suzuki GSX-R600 & Suzuki GSX-R750 (with no change in CARB’s weird weight measurement figures, an entirely new model is unlikely). We will certainly have to wait until the autumn motorbike shows to see officially what Suzuki has in store for its middleweight Gixxers, though judging from the rise in emissions quoted, a power boost is certainly on the cards.

BMW S1000RR Gets Updated for 2015

Despite being five years old, the BMW S1000RR remains one of the best sport bikes you can buy on the market. This is do largely to BMW bringing a bevy of European top-tier features to the superbike, but pricing it inline with its Japanese counterparts, thus creating tremendous bang for the buck for sport bike enthusiasts. For the 2013 model year, the Bavarians raised their game with its more exclusive BMW HP4 offering, which brought semi-active suspension into liter-bike mix. Now with the Bosch MSC cornering ABS module, BMW continues to raise the game in what was once a segment that lived solely in the Land of the Rising Sun. Now for 2015, it seems that BMW is set to update the S1000RR, as a revised version of the bike has been spotted in Germany, sporting noticeably different bodywork and other features.

Photos: Here is the 2015 BMW S1000XR

It has taken various names in the press (e.g. the BMW S1000F), but trademark applications in Germany and in the USA tell us that the Bavarians have settled on calling their new sport-tourer the BMW S1000XR — and it is debuting in just a few weeks’ time at the INTERMOT show in Cologne. Luckily for us, a spy photographer has caught the 2015 BMW S1000XR out testing ahead of its debut, with only the badges and headlights covered in tape. While we already had a good view of the BMW S1000XR when it was testing, these photos reveal the off-the-assemblyline shape of the latest Bavarian machine, and we like what we see.

The First Official Photo of the KTM 1290 Super Adventure

The 2015 KTM 1290 Super Adventure is one of the machines we know for sure we’ll see at the fall motorcycle shows, and it looks like KTM is ready to show us this upgraded ADV ahead of time. Giving us our first official photo of the 1290 Super Adventure, KTM says that the machine features a larger motor and larger fuel tank, amongst other changes. Positioned as a more high-end option to KTM’s current Adventure line, the KTM 1290 Super Adventure comes with Bosch’s Motorcycle Stability Control (MSC) system, traction control, and ABS — as we predicted. We’ll have more details on the bike at the INTERMOT show in Cologne, Germany, on September 30th.

More Renders of the Bottpower BOTT XC1 Café Racer

Forget the Honda CB350 or the old BMW R-Series machines, this is a proper modern café racer. We have brought you the work of Bottpower before, and have even already shown you renders of the BOTT XC1, but the firm has made another twist on its Buell-powered café. Adding a half-fairing to the front, and reworking the fuel tank and tail into a more modern shapes, this variant of the BOTT XC1 draws from both newer and older thoughts for inspiration. And if your tastes vary day-to-day, Version 3, as it’s being called, can still be easily turned into the BOTT XR1 street track machine, as most of the changes are only skin deep.

This Isn’t the 2015 KTM 390 Adventure, But It Is Coming

The autumn trade shows, INTERMOT and EICMA, are nearly upon us, and that means a plethora of new bikes are just weeks away from being unveiled to the public. Some of the bikes we have seen coming for some time now, like the Ducati Scrambler and BMW S1000F (or whatever BMW plans on calling it); other bikes we have only just learned about, like the Yamaha TDM-09 (as the press is calling it) and the Suzuki GSX-S1000; and then there are the motorcycles we can only speculate about. However, no machine has been more leaked, rumored, and anticipated than the KTM 390 Adventure. Like its sport bike counterpart, the KTM RC390, the smaller adventure bike is built around the KTM 390 Duke platform.

Confederate X132 Hellcat Speedster – By Pierre Terblanche

The Confederate X132 Hellcat Speedster is the newest motorcycle from the venerable “Southern” brand, and that’s enough of a pedigree for the machine to grace the pages of Asphalt & Rubber, but this latest incarnation of the Hellcat line also happens to be the first work by a certain Pierre Terblanche, who became Head of Design at Confederate not too long ago. Based around the same 132 cubic inch (2,163cc) v-twin engine as the previous Hellcat models, the Speedster is good for 121hp and 140 lbs•ft of torque. The styling is true to the Confederate canon, though Terblanche’s touches can certainly be seen in the details of the machine.

Report: UK Confirms KTM 1290 Super Adventure Model

British website Visordown is reporting that KTM UK has confirmed the recently spied KTM 1290 Super Adventure as a 2015 model, saying that adventure-tourer will sit alongside the company’s current 1190 Adventure models, as a more premium offering of the ADV bike. Fitted with what we presume will be a variant of the KTM 1290 Super Duke R’s engine, the 2015 KTM 1290 Super Adventure boasts a larger engine displacement, as the name suggests, which accounts for the larger air vents on the bike’s bodywork as well. KTM UK says that the machine will have more luxury than the current Adventure bikes, likely similar to how the Ducati Multistarda 1200 Granturismo sits in Ducati’s lineup.

A Yamaha FZ-09 Based Sport-Tourer – A TDM Cometh?

Trademark applications with the European Union have revealed a new sport-tourer model from Yamaha, which uses the FZ-09 / MT-09 three-cylinder standard as its basis, and looks very similar to the old Yamaha TDM models. The model seems to be very similar to what was envisioned by designer Oberdan Bezzi, which saw the MT-09 / FZ-09 platform turned into a pair of convincing adventure-touring motorcycles, with a TDM variant as well. Yamaha has made no secret about its plans to develop more three-cylinder machines, as the Japanese company tries to breath life back into its sales figures and model lineup, post-economic meltdown. With this new sport-touring triple now out of the bag, could the writing be on the wall for loyal FZ1 owners?

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley Davidson Returns to Profitability Harley Davidson Road King speedometer 560x420

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

How to Save Harley Davidson – Step 2: Shift Your Product Lineup into New Segments RSD Cafe Sportster 2 560x373

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

Harley Davidson Reports Devastating 89.7% Annual Income Loss for 2009   Made $70 Million Last Year Harley Davidson Reports 2009 income losses 560x373

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

Harley Davidson Forty Eight: The Gen X Sportster Harley Davidson Forty Eight 635x423

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

Harley Davidson to Sell MV Agusta MV Agusta for sale Harley Davidson 560x289

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

Buell Motorcycles To Go Out of Business 2005 Buell LightningXB9SX 635x476

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

Harley Davidson RIFs Another 1,000 Employees Harley davidson XR 1200 Trophy 1 G header1000x500 560x280

With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

Promotions: The Only Way to Sell Harleys Right Now harley davidson nightster promo 560x375

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

Harley Davidson Responds to NY Times Article harley davidson screw it lets ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.