A Review of the 2017 Yamaha YZF-R6

Since 1999, Yamaha has sold over 153,000 YZF-R6 supersport motorcycles, and for the 2017 model year the Japanese manufacturer adds a new chapter to that 19-year history. Big Blue calls the 2017 Yamaha YZF-R6 a fourth generation motorcycle, but for those paying attention, it is obvious that Yamaha has merely taken its class-leading 600cc sport bike, made some refinements to the machine, and added an electronics package to the mix. While there is disappointment that Yamaha didn’t bring as revolutionary of a debut to the YZF-R6 as it did just recently with the YZF-R1 superbike, we should state quite clearly that the Japanese brand continues its dominance in the 600cc sport bike realm with this most-recent addition to its lineup.

The Honda Africa Twin Gets Rally Raid Ready

When it comes to adventure-tourers that can actually go off-road, the Honda Africa Twin easily rises to the top of the list. Couple that to Honda’s pursuits in the Dakar Rally and other rally raid events, and its easy to see where the Honda Africa Twin Rally could be born. A special model being built by Italy’s Honda importer that was unveiled at this year’s Motodays show, the Africa Twin Rally won’t be hitting other markets any time soon (read: never), though it shows a machine that many ADV riders have been clamoring for, since the first shots of the Honda CRF450 Rally hit the internet. The Honda Africa Twin Rally loses roughly 15 pounds over its OEM predecessor, mostly by using carbon fiber and a minimalist LED headlight assembly. Yes, a roadbook is an optional accessory, for when you find yourself in the middle of The Dakar.

Yes, Winter Traction Tires Exist for Motorcycles

If you are in a region that gets all four of the seasons, you are likely counting down the days to the coming snow-thaw. As such, this article might be coming to you a little late for this season, but for next winter you should consider mounting some winter traction tires to your motorcycle. Yes, such things exist. To be fair, I too was unaware that you could get a motorcycle tire that met the criteria from the DOT, in order for it to carry the “mountain/snowflake” symbol, but apparently Turkish tire-maker Anlas has such tires in its line-up. That’s right, for regions of the world that require special tires during the snowy months, there is a tire out there to keep you riding all-season.

SWM Motorcycles Targets 6,000 Units in 2017

You probably haven’t heard of SWM Motorcycles, the off-road brand that carries on where Husqvarna left off in Italy. Built from the parts that KTM didn’t want when it bought the Swedish brand in 2013, SWM Motorcycles is based outside of Milan, Italy and produces a variety of off-road focused machines using pre-BMW Husqvarna engine designs. Many members of the company’s team are former Husqvarna employees, including the company’s CEO, Ampelio Macchi – all of whom were left out in the cold when the German brand sold Husqvarna to KTM. But, with a new production facility, support from the local government and worker unions, along with Chinese financing (from the Shineray Group), SWM Motorcycles has taken on a new life with a promising future.

How Dorna Is Ending the Spanish Armada in MotoGP

It is terribly fashionable in some circles to regard Dorna as a blight on the face of motorcycle racing. Their alleged crimes are both heinous and manifold. They have dumbed down the sport by exerting an ever tighter grip over the technical regulations. They killed off the two-strokes in favor of four-strokes. They have aggressively pursued copyright and trademark claims, at the cost of broadening the appeal of the sport. They have been relentless in their pursuit of financial gain over the spirit of the sport. They have meddled in the sport to favor one rider, or one nationality over the rest. Most of these complaints are either baseless, or an expression of anger at how the sport has changed over the years.

The 2017 Aprilia RS-GP MotoGP Race Bike Debuts

The final factory MotoGP to debut its 2017 MotoGP Championship race bike, Aprilia has finally debuted the 2017 Aprilia RS-GP that Aleix Espargaro and Sam Lowes will campaign this year. The Italian outfit continues to make quiet strides in its development with the RS-GP, though the efforts from Suzuki and KTM tend to dominate the headlines. For the 2017 season, Aprilia looks ready to take another step forward, especially with Aleix Espargaro at the helm. The biggest task for the 2017 will be to bring more horsepower to the Aprilia RS-GP. The machine reportedly handles quite well, though that is often an item of praise that changes as the power increases.

The Subtle Big Deal That Is Ducati Premier Financing

Ducati released a new financing program this week, maybe you saw the announcement already. If you even bothered to read one of the copy/paste jobs on this announcement, you probably got three sentences into it, and then realized you just lost a minute or two of your life, which you will never get back. It is hard to make this topic sexy, and motorcycle journalists are lazy creatures (myself included)…which is why you probably just saw the press release reprinted on a website, with some Ducati advertising placed next to it, just for good measure. The Ducati Premier Financing program is a big deal though, just not in a way that is immediately sexy to the casual motorcycle buyer.

Washington Lane-Splitting Bill Passes State Senate

Legalizing lane-splitting in Washington State just got a step closer to reality, as the State Senate of the Washington State Legislature has passed a bill that would allow lane-splitting under very specific circumstances. Senate Bill 5378 (SB 5378) would allow lane-splitting only during slow traffic conditions – up to 10mph faster than the flow of traffic, but no faster than 25 mph – and only on numbered highways that have a median and multiple lanes of traffic in each direction. The bill passed the senate with 32 “yea” votes from both Republicans and Democrats, while the 17 “nay” votes came solely from Democrat members.

Indian Working on an Electric Motorcycle?

Polaris Industries says it is working on a new electric motorcycle, to replace the now discontinued Victory Empulse TT model that was scrapped when the Minnesota company closed the doors to the Victory brand earlier this year. According to a report from Reuters, the new electric motorcycle will be released under the Indian Motorcycle brand name, and will be focused towards riders who ride for pleasure, rather than those who commute or do long-distance trips. The report says that Polaris is targeting a 120 to 140 mile range – almost double of what was available from the Empulse TT – from this new electric motorcycle model, when ridden at an aggressive pace.

Indian’s Flat Track Racer Now Available to Mere Mortals

When the Indian Scout FTR750 flat track race bike debuted, our comments section was filled with enthusiasts screaming for a production version of the water-cooled 750cc machine. Well my friends, your prayers have been answered…in part. Indian is making the Scout FTR750 available to anyone who has the coin to spend, with a couple caveats: 1) you will need to pony up $50,000 in order to purchas the bike, and 2) it will be a race-only model. Still, the news should be exciting for privateer flat track racers who are keen to use Indian’s very trick racing package, which looks to be far more purpose-built than Harley-Davidson’s Street 750 based offering.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

MV-Agusta-for-sale-Harley-Davidson

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

harley_davidson_nightster-promo

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

harley-davidson-screw-it-lets-ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.