The Differences Between Two Endurance Racing Yamahas

If you haven’t already drooled over the photos of the GMT94 Yamaha YZF-R1, we recommend doing so. The French outfit is fresh off a race win in Portimao, and a strong contender for the FIM Endurance World Championship (EWC) title. Yamaha has two factory-supported teams though, the second being the Yamaha Austria Racing Team (YART), which won the Endurance World Championship in 2009, and is always a force to be reckoned with. What has always struck me though, is how different the two teams build their bikes, despite starting with the same platform: the Yamaha YZF-R1. Today, I want to illustrate some of those changes, so we can enjoy the subtleties of the French and Austrian teams.

Australia Considers TT-Style Road Race near Sunshine Coast

It seems appropriate that just a week after the Isle of Man TT, we should be talking about efforts in Australia to host a similar event. Dubbed the Sunshine Coast International TT (SCTT), the 29.2-mile race would center off of Australia’s Sunshine coast, near Brisbane, and could potentially bring in $8.5 million to the local economy. The Sunshine Coast is already a popular destination for motorcyclists, among other types of tourists who flock to the area’s beaches and other topography. While we have seen other proposals interested in taking the Isle of Man TT formula abroad, some at the whim of the Isle of Man government, the SCTT seems to have some legs, with two public hearings on the subject already held with locals and interested outsiders.

2017 Husqvarna FS 450 Puts the “Super” in Supermoto

The 2017 Husqvarna FS 450 is the most advanced factory-built supermoto on the market, full stop. That’s not exactly saying much, considering there are few factory-built supermotos on the market these days, but that doesn’t make the Husqvarna FS 450 any less impressive…nor does it make our desire to have one, any less. A refinement to the machine we saw debut last year, the 2017 Husqvarna FS 450 sees the Swedish supermoto upgraded with air forks, proper traction control, and a list of other enhancements that will help you demolish your local kart track. While not officially listed on Husqvarna North America’s website, American riders looking for some supermoto in their garage should be able to make arrangements at their local Husqvarna dealership.

Tasty Bits, Courtesy of the GMT94 Yamaha EWC Team

I was reminded by a recent post on Racing Café about the FIM Endurance World Championship, which despite being headed to its third round of the season (at Suzuka), is fairly wide open Championship for its top teams. The Suzuka 8-Hour is sure to disrupt the field even more though, as the track’s specialty outfits often out-class the EWC regulars. This means fewer points will be taken home for the factory teams, which only adds more credence to the FIM Endurance World Championship going to down to the season-closer, at the Oschersleben 8-Hour in Germany. To help fuel the fire of interest in endurance racing, today we bring you some high-resolution photos of the French-based factory-backed Yamaha, the GMT94 Yamaha Official EWC Team.

Millions of Motorcyclists Hacked in VerticalScope Breach

If you have ever joined a motorcycle forum, you should probably change all your passwords – right now. This is because VerticalScope, a Canadian company that owns the vast majority of motorcycle web forums (among other types of sites), is reporting that its servers were breached back in February, resulting in data the of 45 million users being compromised. As our friends at Canada Moto Guide pointed out, VerticalScope isn’t the most recognized name in the motorcycle industry, but they are a major player in the space with their holdings in forum communities. Asphalt & Rubber readers will surely recognize their top web property for motorcycles though, the aptly named Motorcycle.com.

Audi Says “Ducati is NOT FOR SALE”

After much buzz and fanfare regarding the future of Volkswagen, which in-turn called into question the future of Ducati, today we finally get a glimpse into how VW is going to soldier forth from the fallout of its “Dieselgate” scandal. Instead of announcing how the company was going to restructure itself, and review its current business holdings and ventures, as was reportedly widely in financial circles, instead today saw Volkswagen strongly staking its future in electric and autonomous cars. For Ducatisti, some good news does emerge, as Ducati certainly won’t be leaving its home in the Volkswagen Group. To drive that point further, a Ducati representative confirmed to A&R the words of Audi Chairman Rupert Stadler, who said emphatically that “Ducati is NOT FOR SALE”.

California Lane-Splitting Bill Moves Forward

California just moved closer to codifying lane-splitting in its vehicle code, as California Assembly Bill 51 (AB 51) just passed the California State Senate Transportation Committee, with a 11-0 vote. This means that AB 51 now will go before the State Senate Appropriations Committee, before it can be presented to the Senate floor. For those who don’t recall AB 51, the bill aims to codify lane-splitting into the California Vehicle Code, and the bill expressly permits state actors, like the California Highway Patrol (CHP), in developing and teaching educational guidelines for safe lane-splitting. California is America’s playground for motorcyclists, namely in that The Golden State permits motorcycles to split lanes between cars.

Ducati Debuting Two New Bikes at World Ducati Week

If you’re attending this year’s World Ducati Week, then you’re in for a treat, as Ducati is set to debut two new bikes at the gathering in Misano. Details are thin at the moment, but we do know that one of the machines will be a limited-edition motorcycle that celebrates Ducati’s 90th anniversary. Meanwhile the other bike is a new model to the Ducati range, which will be shown in a “closed room” setting as a sort of sneak peak before its official launch. The latter model is rumored heavily to be a large-displacement Scrambler model, with engine sizes of 1,000cc to 1,200cc being banded about. Loyal Ducatisti will remember that the first modern Ducati Scrambler debuted at World Ducati Week in a similar fashion, so there’s some precedent for the line to continue the trend of special “preview” events.

Suzuki’s Electric “Grom Killer” Coming to Market?

When the Honda Grom debuted in 2013, the other Japanese manufacturers took note. The first copycat was Kawasaki, which earlier this year debuted the Kawasaki Z125 Pro, but we shouldn’t forget the fact that Suzuki brought out its EXTRIGGER concept at the 2013 Tokyo Motor Show, as well. Listening to our calls, the Suzuki EXTRIGGER coming to market seems to be getting more likely now, as Suzuki has filed for patents in the China, Europe, and the United States for the plucky electric machine. Just in time, to battle with the freshly updated Honda Grom. With the Honda Grom showing great sales success and the Kawasaki Z125 Pro debuting to favorable reviews, there appears to be a demand for small unassuming motorcycles in markets that are normally dominated by big-displacement machines.

Indian Motorcycle Returns to Flat Track Racing

AMA Pro Flat Track is heating up. First, it was Harley-Davidson announcing its first flat track race bike in 44 years, the Harley-Davidson XG750R. And now, we get word that Indian Motorcycle is set to compete as well, debuting today a purpose-built v-twin engine for the job. The Indian Scout FTR v-twin engine is a 750cc liquid-cooled four-valve lump that is specifically designed for flat track racing. Using a specially built chassis, Indian aims to compete in AMA Pro Flat Track, with Jared Mees serving for now as the company’s test rider. Indian says it will compete at a single 2016 event, which is still to be announced, before going after the 2017 AMA Pro Flat Track title in full. Presumably Mees will headline that effort as well, which if the case, should make Indian’s entry a very potent one.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

MV-Agusta-for-sale-Harley-Davidson

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

Harley_davidson_XR_1200_Trophy_1_G_header1000x500

With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

harley_davidson_nightster-promo

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

harley-davidson-screw-it-lets-ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.