TVS Akula 310 Launch by End of Year, But Is It Too Late?

What you see here is the TVS Akula 310, the Indian company’s 310cc sport bike that shares a platform with the BMW G310R. The Akula 310 isn’t likely to be seen on city streets in the United States, or even in Europe for that matter, but it gives us a glimpse of what is to come from BMW Motorrad on the small-displacement front. As you can see, the TVS Akula 310 is quite fetching, getting a strong response from motorcyclists since its debut in February of this year. As such, TVS is moving up the timeline on the project, with the Akula 310 likely to go into production by the end of this year, as a 2017 model (supposedly renamed as the TVS Apache RTR 300). This bodes well for BMW fans, who could see soon a 34hp sport bike like the Akula, adorned with the blue and white mark of BMW Motorrad.

KTM Will Wild Card at Valencia MotoGP Race

The KTM RC16 MotoGP project showed good pace this week in Austria, at the Red Bull Ring and in the hands of test riders Mika Kallio and Thomas Luthi. The Austrian factory might have a home-field advantage, but it certainly gained some praise from the MotoGP paddock. And while the KTM RC16 will make its formal public debut during the Austrian GP, with a parade lap and display, it has been confirmed that we’ll see the MotoGP race in anger at the last MotoGP race of the season, the Valencia GP. Mika Kallio confirmed the news to MotoGP.com today, saying that KTM will race as a wild card entry in the Valencia GP, before participating in the post-season testing that follows the final round on the calendar.

Enjoy This Yamaha FZ-10 Mega Gallery

The Yamaha FZ-10 is the Japanese brand’s R1-powered streetfighter that looks like it just stumbled off the set of a Michael Bay movie. This Bumblebee lookalike is growing on me though, and it’s easily one of the top new bikes I’ve been itching to try since last year’s EICMA show debut. Before we get into that though, Yamaha has a bevy of high-resolution photos to share with us for our two-wheeled pleasure. These photos represent the finalized USA-spec machine, whereas previous photos you’ve likely seen on Asphalt & Rubber were either of the European-spec Yamaha MT-10, or the non-finalized FZ-10. The differences between the motorcycles are subtle, but we didn’t need much of an excuse to share the photos with you. No doubt, more than a few readers will find their future computer desktop picture in the files below.

David Yurman Forged Carbon Moto by Walt Siegl

Many of you have likely seen Walt Siegl’s “Bol D’Or” custom MV Agusta Brutale 800 with a retro-flare. It is an amazing piece of work, and the basis for today’s post, which brings you a glimpse of the David Yurman Forged Carbon Moto by Walt Siegl. Actually the first model from Walt Siegl’s Bol B’Or line, we are just seeing this motorcycle now because it comes with a twist: it has forged carbon parts, crafted by jewelry maker David Yurman. A lot can be said about forged carbon, enough worthy of its own article, but the tl;dr version is that the composite material is set to replace traditional carbon fiber parts – in a big way. When you add that to an already attractive motorcycle design, well…checkout the hi-res photos yourself.

Skully Investors Oust Founders, Marcus & Mitch Weller

TechCrunch is reporting, and our sources have confirmed, that the investors behind the Skully AR-1 helmet have ousted one of the company’s founders, Marcus Weller, along with his brother Mitch Weller. For those who don’t know, Marcus Weller was Skully’s CEO, while Mitch Weller served as the company’s Chief of Staff. The departure of the Weller brothers comes after Skully continually missed its delivery deadlines with its first product, the Skully AR-1, which is a helmet with an integrated rear-facing camera, small computer system, and heads-up-display oculus. Hopefully this means that Skully will finally get on the right path and begin delivery helmets to its plethora of early backers. We are not holding our breath, however.

2017 Montesa Cota 4RT260 Gets “BNG” – Still Awesome

Normally, we would roast a brand for bringing a “bold new graphics” model to market, but in the case of the 2017 Montesa Cota 4RT260, we will give the Spanish firm a pass…purely because we think trials riding is AWESOME. So, yup…for the 2017 model year, Montessa is brining basically the same machine to market, with the big changes being the red, white, and blue HRC-inspired color scheme, along with the chromed fork tubes that have black-painted lowers. If it counts as a technical change, the kickstarter lever has been made longer than on what is found on the 2016 model, and of course there is a “race replica” version, which drips in carbon fiber, Showa suspension pieces, and has the traditional Repsol livery.

Bottpower BOTT XR1R – The Street Tracker You Deserve

The Bottpower BOTT XR1R is the bike that Harley-Davidson should be building right now, and it’s the kind of machine that actually would have benefitted from Buell’s “innovations” for street bikes. With 150hp and a target weight of 150kg, the BOTT XR1R should be plenty of fun on tight circuits, but still powerful enough for longer courses. And then of course, once you’re done flogging the XR1R for the day, you will still want to spend a couple hours drooling over its titanium frame, carbon fiber bodyworks, and modern-day electronics. We have always been a fan of Bottpower’s work, but it still feels strange to say that the Spanish builder has created the bike that America has been dreaming of for the past decade or more.

Ducati 1299 Panigale S Anniversario – Celebrating 90 Years

Ducati is celebrating its 90th anniversary this year, with the culmination of that celebration happening at World Ducati Week. As we previewed already, Ducati would give a sneak peak of a new model at the event, and debut a limited edition machine as well. Well, we have had more than a sneak peak of the upcoming Ducati Supersport model, and now we get the full monty of the Ducati 1299 Panigale S Anniversario – a special superbike that commemorates 90 years of Ducati motorcycles. Only 500 machines will get the Ducati 1299 Panigale S Anniversario’s limited edition paint job, gold-colored metal pieces, and bevy of technical upgrades. One interesting new feature though is the debut of the EVO version of the Ducati Traction Control (DTC) and Ducati Wheelie Control (DWC) systems.

Some Details on the New Ducati Supersport

You may have already seen the leaked photo from World Ducati Week, which shows that the Ducati Supersport is making a return to Bologna’s lineup. We haven’t seen the “Supersport” sport-touring line in almost a decade, but it will be making a return for the 2017 model year, with two bikes. Since yours truly is at World Ducati Week this year, I was able to get a peak at the Supersport, and can share with you some details on the machine. The Ducati Supersport has a rich history as a sport-tourer; back when that segment actually existed, and was distinct from being just a superbike for the road. This model seems very much a return to that past.

Ducati SuperSport S Spotted at World Ducati Week

Of the many attractions at the Misano World Circuit Marco Simoncelli, Ducati is giving enthusiasts a chance to preview a new bike that will officially debut at the EICMA show in Milan (in addition to the two machines that will unveil tomorrow). The affair is a strictly managed, no cellphones allowed, sort of sneak peak at the new machine – thus, it comes as no surprise that some fan has snapped a photo of the secret bike on a hidden phone. In case you were wondering, this is why we can’t have nice things. You can’t put the cat back in the bag though, so get ready folks because we have good news: the Ducati SuperSport is coming back! As you can see in the photo, the machine in question is called the Ducati Supersport S, an homage to the bikes of the same name that came almost 40 years before it.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

MV-Agusta-for-sale-Harley-Davidson

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

harley_davidson_nightster-promo

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

harley-davidson-screw-it-lets-ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.