What If You Put Dustbin Fairings on Modern Sport Bikes?

I simply love the latest sketches from Nicolas Petit. The French designer is sort of re-imaging a previous project of his, where he designed a modern-looking dustbin-style fairing for a BMW HP2 Sport and Moto Guzzi V12 Le Mans. Taking on now the Ducati 1199 Panigale, Petit has mixed the old-styled TT racer look with Italy’s premier superbike, in an effective manner. We haven’t seen this sort of clash between old and new technology since John Hopkins raced the last two-stroke GP bike, the Yamaha YZR500 in 2002. There are some obvious issues with dustbin fairings. While they cut the air ahead of the motorcycle, the first step to achieving better aerodynamics, they do little to shape the air behind the motorcycle, the second step to achieving better aerodynamics.

Is This How Much the Kawasaki Ninja H2R Will Cost? Nope.

It has certainly been interesting to see the buzz around the Kawasaki Ninja H2 these past few weeks, especially as everyone tries to cash in on the supercharged hype-machine that Kawasaki has been running. Now lately we have seen a supposed dealer invoice for the track-only Kawasaki Ninja H2R, with a price tag just north of $60,000. Many publications have latched onto that price point — which isn’t the craziest conclusion to come to, considering that the H2R is Kawasaki’s halo-bike project, and will likely cost a pretty penny — though with just a quick glance, we can see that the alleged paperwork has clearly been a work of Photoshop, and not inside information.

Ducati Reaches New Workforce Agreement with Factory Unions – Reduced Hours, Higher Wages

Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines. The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday. The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

New Ducati 1299 Gets +100cc, While 1299R Gets None

For 2014, Ducati is giving the Panigale a bit of a model update, and thanks to an ill-framed photo from the Ducati North America dealers’ meeting, we know that the new superbike will be called by the 1299 designation. The upgrade in number caused some confusion though, as Ducati has a mixed history of matching designation numbers to actual displacement sizes. Hoping to clear up the confusion and speculation, we received some details from our Bothan spy network. As expected, Ducati will not be bumping up the 1299R up to 1,300cc of displacement, as the World Superbike rules are for 1,200cc twin-cylinder engines, and are not going to be changed anytime soon.

MotoAmerica’s Provisional 2015 Racing Calendar Released

There is positive momentum around America’s new MotoAmerica series, which will takeover duties from DMG and AMA Pro Road Racing, starting next season. We have already seen the series’ new class structure, which makes significant steps to parallel what’s going on in the World Superbike Championship. Today, we see MotoAmerica’s efforts on its racing schedule, a hot-ticket item after DMG’s five, then six, race schedule this season. American fans should rejoice, as eight races are on the calendar, which reads like a greatest hits album of American race tracks.

Triumph Tiger 800 Gets Four More Variants

Triumph seems set to debut four more variants of its Tiger 800, as CARB filings filings show a Tiger 800 XCA, Tiger 800 XCX, Tiger 800 XRT, and Tiger 800 XRX models for the 2015 model year. The news seems to show Triumph spreading out its middleweight ADV offering, giving on-road and off-road riders a bit more to choose from the British brand. Helping us understand how Triumph sees the four added variants, Motorcycle.com has publish a chart (above), which Triumph sent to Tiger 800 owners as a part of its market research. That chart breaks down the various models’ spec, and which features that would come with as standard. Noticeable across the board is that the three-cylinder gets a 15% MPG boost, as well as ABS and traction control as standard features.

Variable Valve Timing Coming to the Ducati Multistrada

For the 2015 model year, Ducati is bringing a brand new Multistrada, which will debut at the upcoming EICMA show in Milan, Italy. Not much has been said about the new Multistrada, aside from A&R breaking the news about the new model a few weeks ago, so we thought we would update you further on it. Designed to look very similar to the current Multistrada 1200, the new Multistrada will keep the basic profile and design of its predecessor, despite being an all-new machine. Perhaps the most intriguing aspect of the 2015 Ducati Multistrada though is the fact that Borgo Panigale has fitted variable valve timing (VVT) to the desmodromic valves of the Testastretta 11° engine.

Is Ferrari Working on a Motorcycle?

Lately we have seen a lot of car manufacturers taking an interest in the two-wheeled world — Audi bought Ducati from Investindustrial, and MV Agusta is expected to announce that Mecerdes-AMG is taking a minority stake in the Italian motorcycle company. These collaborations and consolidations make a lot of sense from a business perspective: economies of scale, common four-stroke technology, shared R&D, and CAFE standard benefits, just to name a few. So that’s why the latest news that Ferrari has filed a patent on a motorcycle engine doesn’t surprise us in concept. Nor does the press’ intensity of the subject.

Q&A: Cal Crutchlow, Part 1 – His Toughest Year Yet, Adapting to the Ducati

It has been a very tough year for Cal Crutchlow. Coming off the high of 2013, the year in which he scored four podiums, finished fifth in the championship, and looked certain to score his first win in MotoGP, his season in Ducati has been a massive challenge. At Aragon, ahead of the fourteenth race of the season, we caught up with Crutchlow, to talk about his year so far, his expectations for next year, and how he manages to keep his morale up through such a difficult period.

LEAKED: First Image of the Kawasaki Ninja H2 Street Bike

Just last week the Kawasaki Ninja H2R, KHI’s supercharged track-only 300hp beast of a hyperbike, debuted at INTERMOT. The reception of the H2R was astounding, and Kawasaki has certainly laid down the gauntlet with the design, philosophy, and execution of its latest Ninja. Kawasaki’s test riders are already reporting on social media speeds over 210 mph, and we eagerly await Kawasaki’s street-legal Ninja H2. Set to debut at the AIMExpo in two weeks’ time, it seems the first image of the machine has leaked ahead of schedule. Caught in what looks like an early release of Kawasaki’s next teaser video, we can make out the lines of the Ninja H2 street bike.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley Davidson Returns to Profitability Harley Davidson Road King speedometer 560x420

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

How to Save Harley Davidson – Step 2: Shift Your Product Lineup into New Segments RSD Cafe Sportster 2 560x373

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Harley-Davidson Reports Devastating 89.7% Annual Income Loss for 2009 – Made $70 Million Last Year

01/26/2010 @ 4:18 pm, by Jensen Beeler12 COMMENTS

Harley Davidson Reports Devastating 89.7% Annual Income Loss for 2009   Made $70 Million Last Year Harley Davidson Reports 2009 income losses 560x373

For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

Harley Davidson Forty Eight: The Gen X Sportster Harley Davidson Forty Eight 635x423

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

Harley Davidson to Sell MV Agusta MV Agusta for sale Harley Davidson 560x289

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

Buell Motorcycles To Go Out of Business 2005 Buell LightningXB9SX 635x476

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

Harley Davidson RIFs Another 1,000 Employees Harley davidson XR 1200 Trophy 1 G header1000x500 560x280

With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

Promotions: The Only Way to Sell Harleys Right Now harley davidson nightster promo 560x375

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

Harley Davidson Responds to NY Times Article harley davidson screw it lets ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.