Tag

financial figures

Browsing

The second quarter sales results for Harley-Davidson are in, and once again the American brand is seen floundering with its sales, not only in the United States, but also abroad.

For Q2 2020, Harley- Davidson sees its American sales dropping by 27% compared to Q2 2019 – the same can be said of Harley-Davidson’s worldwide sales for the same time period, which fell by the same percentage.

Added to the already lackluster results from the first quarter of the year, Harley-Davidson sales have sunk 22% for the first-half of the year, with worldwide sales diving 23% so far this year, compared to last.

Harley-Davidson’s Q1 2015 sales reports are in, and the Bar & Shield brand is reporting a 1.3% drop in unit volume sales, despite posting a $4 million increase in net income over last year ($269.9 million in Q1 2015).

Equally surprising is that the increase in net income comes despite a $60 million decrease in revenue ($1.67 billion in Q1 2015), which Harley-Davidson attributes to the growing currency divide between the dollar and the euro.

Harley-Davidson is using the currency issue, which in theory drives up the cost of American products abroad and allows foreign producers to discount in the USA, as a reason to adjust its year-end sales forecast, which the company now pegs at 2% to 4%, rather than 4% to 6%.

It would seem the motorcycle industry has found the bottom of the recession, with first quarter sales in 2011 showing 7% growth over 2010’s numbers here in the United States. Ducati has already posted strong numbers for Q1 2011, and BMW is posting its best quarterly results ever. Even Harley-Davidson is showing some signs of life with a 3.5% sales increase so far this year. However the good news does not extend to Japanese behemoth Honda Motor Co.’s motorcycle division.

Selling 300,000 more units in the past three months than it did in Q1 of 2010, Honda’s 12.7% sales growth was not enough add more to the top line (and bottom line) compared to last year’s financial figures. Seeing a 3% drop in revenue, one can surmise that while Honda is selling more units in 2011, those units sales are coming from cheaper models, presumably scooters, and not from pricier full size models.