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February

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Some good news from Italy, as MV Agusta is reporting a sales boost so far this year for the Varese brand, with January and February up 100% over the same time period in 2012. “The new year has started well for us regardless of the negative global market trend,” said MV Agusta CEO Giovanni Castiglioni.

“We are very satisfied with our results to date. I’m convinced that they will tend to grow even further thanks to the arrival of the new RIVALE 800, for which we’ve already received many orders. We have good reason to look forward to 2013 with optimism.”

We are more than sure that the doubling in sales has something to do with the previously low volume numbers for the brand, and the nearly 50% increase in the number of models MV Agusta is now offering motorcyclists, three of which are “low price” models: the MV Agusta F3 675, MV Agusta Brutale 675, and MV Agusta Brutale 800.

BMW Motorrad released yet another glowing sales report, as the German brand continues to build steam and market share in an otherwise luke warm and uncertain marketplace. Boasting a 1.8% worldwide sales increase in February and a 5.6% year-to-date (YTD) sales increase, BMW Motorrad has sold 12,078 motorcycles worldwide thus far in 2012. While the gains are modest at best, the news that BMW has found a way to grow despite the economy is something we have talked about ad nauseam. As such, I almost skipped this press release all together for our coverage, but then I saw a quote from Hendrik von Kuenheim, BMW Motorrad’s General Director.

BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.