Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Living the Dream – A Photographer Story: Catalunya & Assen

07/09/2014 @ 6:58 pm, by Tony Goldsmith10 COMMENTS

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Sitting down to write about Catalunya has proven difficult. As far as Grand Prix weekends go, it went without a hitch.

I did have a minor problem with the GPS when I arrived in Barcelona. I entered the coordinates to my hotel and it came up with an address in Zaragoza 5 hours away. After a brief moment of panic, I came up with an ingenious idea. Why not try inputting the address, that did the trick.

For most of the grand prix I’ve covered this year, I’ve been fortunate enough to get a photographers vest. Having a vest gets me on the grid on race day, which provides a good opportunity for portraits of the riders, particularly as the tension starts to build.

Shooting the grid does however pose the question of where to shoot the race. If you have a scooter it’s not an issue. As I don’t have one, I have to plan ahead and either shoot around the start area or take my chances with the shuttle bus.

At Catalunya I didn’t have a vest, which therefore gave me a little more freedom to pick my location for the race. Also the layout of the track enabled me to go to several locations and get back for the podium without having to rely on the shuttle or cover too much ground on foot.

MotoGP: Assen Pit Stop Analysis – Who Won & Who Lost?

07/01/2014 @ 12:33 pm, by David Emmett2 COMMENTS

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With the win at Assen, Marc Marquez brought his tally for the season up to eight, and a clean sweep of the races so far. After the race, many fans remarked on Marquez’s remarkable pit swap strategy, jumping straight from one bike to the other without touching the ground, rather than hopping off one and onto the second bike, as the other riders on the grid do.

It looks spectacular in photos, such as this one tweeted by Marquez himself, though if you watch the video from MotoGP’s Youtube channel, it’s clearly more of a hop than a leap.

Did Marquez get any benefit from it? The best way to answer that is to measure it, and fortunately, the MotoGP.com website offers us two ways to do that. The results section of the website holds a PDF with an analysis of every lap done by each rider, broken down into sector times.

By taking the times posted by each rider for the last sector of the lap on which they entered the pits, and the first sector of the lap on which they exited the pits, we get a clear idea of how much time riders lost in swapping bikes.

In addition, the video of the race on the MotoGP.com website (MotoGP.com subscription required) shows on-screen the times riders actually spent in the pits, from crossing the pit lane entrance line to the pit lane exit line. Using these two numbers, we can get a fair idea of who comes out best after making their pit stops.

Saturday Summary at Assen: Of Tire Gambles, The Wisdom of Thinking for Yourself, And Lorenzo’s Fear

06/29/2014 @ 1:56 pm, by Jensen Beeler32 COMMENTS

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A veritable galaxy of stars may have lined up on the grid for the 84th Dutch TT at Assen, but the real stars of the show were the elements. After the rain wreaked havoc on qualifying, shaking up the grid, it was back on Saturday for two of the three races.

Riders and teams were forced to rethink their strategy, make decisions quickly, and gamble on tires and the weather. It made for intriguing races, rather than sheer thrills like the MotoGP race at Barcelona.

Changing conditions offered the brave and the smart opportunities, and mercilessly punished anyone who got it wrong. You felt for the 45 minutes of the races that anything could happen.

Saturday at Assen with Tony Goldsmith

06/28/2014 @ 3:07 pm, by Tony Goldsmith5 COMMENTS

MotoGP: Race Results from Assen

06/28/2014 @ 2:13 pm, by Jensen Beeler16 COMMENTS

Friday Summary at Assen: On the Weather, And Qualifying Triumphs & Disasters

06/27/2014 @ 4:45 pm, by David Emmett10 COMMENTS

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Success in motorcycle racing is a fickle beast. Getting everything just right to get the best out the bike and rider is a difficult undertaking, with a thousand factors standing ready to throw a spanner in the works.

The bike has to have the right balance of stability in braking, nimbleness in corner entry, and strength in acceleration. The rider has to be in peak physical condition, mentally on top of his game, and ready to seize any opportunity which presents itself.

When track conditions are ideal, the rider has to be able to find the limit of adhesion. When track conditions or the weather are not playing ball, the rider has to guess the right time to attack, and the right time to hold off. They have to judge how the conditions are changing, and when they are ripe to be exploited. Get it right, and you dominate. Get it wrong, and you are lost in the pack.

You also have to be lucky, or know how to make your own luck. The qualifying session for the MotoGP class at Assen showed just how big a role luck can play, the weather playing a massive role in proceedings. The weather changes fast at Assen. In a country as flat as the Netherlands, the wind blows cloud and rain in quickly, and carries it away just as fast.

Bright sunshine can change to heavy clouds in a few minutes, with rain following on behind. Which is just what happened on Friday afternoon. Sunshine made way for gray skies, the air pregnant with moisture. It spotted with rain in the morning, briefly during FP4, but only really struck during Q2.

It threw the plans and running order of MotoGP into disarray, with smart and lucky riders winning out, the ill-starred ending up well down the grid.

MotoGP: Qualifying Results from Assen

06/27/2014 @ 12:13 pm, by Jensen Beeler2 COMMENTS

Friday at Assen with Tony Goldsmith

06/27/2014 @ 11:10 am, by Tony Goldsmith4 COMMENTS

Thursday Summary at Assen: The Weather Gods Smile, The Weather Gods Threaten

06/26/2014 @ 11:32 pm, by David Emmett3 COMMENTS

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If there was one factor that surprised everyone on the first day of practice at Assen, it was the weather. Everyone had been prepared for rain, and had contingency plans for when the rain would eventually come. But it didn’t.

It rained all around the circuit, severe weather warnings were issued for several surrounding towns, heavy rain fell in nearby Groningen, and local beaches were evacuated because of thunderstorms, but the TT Circuit at Assen stayed dry all day.

The wind blew the morning clouds away, and the sun shone down gloriously on the circuit, catching out the unwary, and giving all three Grand Prix classes, plus the many support series a full day of excellent weather.

The riders made good use of the conditions, and the unexpected track time threw up a couple of serious surprises. In the morning, Pol Espargaro set the fastest time, finishing ahead of his brother Aleix. In the afternoon session, it was Aleix who was quickest, though this time Pol could not match the pace of his elder brother.

LCR Honda Gets New Sponsor – Readying a Two-Bike Team?

06/26/2014 @ 1:26 pm, by David Emmett3 COMMENTS

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Stefan Bradl’s LCR Honda is sporting a new livery at Assen, after the team secured a major new sponsorship deal. The tie up will see the bike in CWM’s colors for three races in 2014, and will continue as a major backer in 2015.

The new sponsorship deal is so significant that it offers LCR Honda new possibilities. Lucio Cecchinello has made no secret of his desire to expand from a single bike to a two-bike team, but so far, the financial backing necessary has been missing.

The deal with CWM World has the potential to be the key support which would allow Cecchinello to add a second, Open bike to his satellite Honda RC213V currently being ridden by Bradl.