Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Confirmed: Ducati Multistrada 1200 Features Dual-Spark Motor – Sachs Suspension & More Photos

09/20/2012 @ 10:35 am, by Jensen Beeler7 COMMENTS

Yesterday, we broke the news that Ducati’s second-generation Testastretta 11° motor features a dual-spark configuration, and we got a bit of flak in the comments section of that article over that claim. Well, today Ducati has released the technical specifications of the 2013 Ducati Multistrada 1200 line, and the Italian company has confirmed a dual-spark setup in what it is now calling the Testastretta 11° DS engine.

The new Testastretta 11° DS engine is mostly the result of the ever-tightening emissions standards in Europe, though the 2013 Ducati Multistrada 1200 (along with the other bikes that will get the Testastretta 11° DS engine) benefits from a smoother power delivery, as well as increased mid-range power and torque. Accordingly, peak torque on the Multistrada 1200 goes from 87.5 lbs•ft to 91.8 lbs•ft for 2013. Zesty.

Second-Generation Ducati Testastretta 11° Gets Dual-Spark?

09/19/2012 @ 4:50 pm, by Jensen Beeler13 COMMENTS

If you are anything like us, yesterday’s announcement of the revamped 2013 Ducati Multistrada 1200 line left more questions than answers. Semi-active suspension on a Ducati? A Second-generation Testastretta 11° motor? Give us the deets Bologna! Surely both these changes are going to make it beyond just the MTS 1200 in the Ducati model line-up, yet Borgo Panigale is mums the word on what these changes are exactly, beyond their actual existence.

We do have some clues however, since Ducati released photos of the 2013 Ducati Multistrada 1200 S Pikes Peak2013 Ducati Multistrada 1200 S Granturismo motorcycles. A close look at the forward-facing cylinder head shows a feed for a second spark plug (2013 model on the left, 2012 model on the right), while the absence of the usual obnoxiously gold-colored forks raises some eyebrows as to whom Ducati is using to source its new “Skyhook” semi-active suspension.

Ducati Multistrada 1200 Gets Semi-Active Suspension

09/18/2012 @ 8:48 am, by Jensen Beeler14 COMMENTS

Ahead of this fall’s motorcycle shows, Ducati has unveiled its 2013 Ducati Multistrada 1200 range, which sees the sport-tourer getting a host of updates. Featuring a second-generation Testastretta 11° motor, perhaps the bigger news is the inclusion of Ducati Skyhook Suspension (DSS), Ducati’s new semi-active suspension system. Other changes also include an updated three-level ABS system, as well as revised aesthetics.

As we tipped yesterday, the 2013 Ducati Multistrada 1200 S Pikes Peak edition gets a new color scheme, as it uses the team’s livery from this year’ hill climb, and appears to take the reigns as Ducati’s “sport” offering for the MTS1200. In addition to the new colors, the Ducati Multistrada 1200 S Pikes Peak gets the Ducati Skyhook Suspension, as does the Ducati Multistrada 1200 S Touring. DSS will not be available on the base model Multistrada 1200 however.

New for 2013 is the Ducati Multistrada 1200 S Granturismo, which is aimed to be a more purpose-built touring option in the Multistrada line. Featuring an increased side luggage capacity, top case, additional LED illumination, enhanced wind protection, and long-distance tires among other things, it will be interesting to see how Ducati prices the Granturismo against the regular Multistrada 1200 S Touring model here in the US.