Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

An Analysis of the Troubles with the Ducati Desmosedici

08/09/2011 @ 2:16 pm, by Jensen Beeler4 COMMENTS

The obvious point to make in the 2011 MotoGP Championship is that Ducati Corse is struggling to compete with Yamaha and Honda, despite having the G.O.A.T. himself, Valentino Rossi, riding for the Italian squad. The recent history of the Desmosedici is fraught with bullet points of issues, most of which coming back to the bike’s notoriously vague front-end. Though showing moments of promise, even brilliance, including a World Championship with Casey Stoner at the helm, the Ducati Desmosedici has earned the reputation as a career-ender and a confidence destroyer among its less fortunate pilots.

When the dream team of development came to Ducati, in the guise of Valentino Rossi and Jeremy Burgess et al, the talk before the 2011 season was that the nine-time World Champion and his perhaps even more impressive garage crew could have the Desmosedici figured out in no-time at all. With the now infamous quote from Burgess that the GP10 could be sorted out in about 20 seconds still resonating in the MotoGP paddock, we stand now well over half of the way through the current MotoGP season, and the Championship standings hide what’s been apparent from day one: the Desmoproblema requires more than a quick-fix.

The solution to fixing the Ducati Desmosedici can be broken down into three camps, and depending whose opinion you solicit, you’ll get one of the following causes for Ducati’s uncompetitive season: the motor, the chassis, or the rider. Walking us through that analysis is our good friend David Emmett (bookmark his site MotoMatters.com right now), who may not be the most astute automatic transmission driver we’ve ever seen, but when it comes to comprehensive MotoGP analysis, the man is second to none.

Putting together an exhaustive digest on the issues that are surrounding Valentino Rossi, Ducati Corse, and the Desmosedici, Emmett weighs and measures the different dynamics of the problem at hand. Head on over to MotoMatters with your beverage of choice in-hand, and hear what MotoGP’s most-enlightened journalist has to say on the biggest subject in MotoGP.

Photo: © 2011 Scott Jones Photography – All Rights Reserved

Rossi Tests Shoulder Riding on a Ducati 1198 at Misano

01/26/2011 @ 10:46 am, by Jensen Beeler6 COMMENTS

Valentino Rossi was back in the saddle today, testing his shoulder at the Italian Misano track ahead of the official MotoGP test scheduled at Sepang next month. Barred from turning a wheel on the Ducati Desmosedici GP11 because of the MotoGP winter testing ban, Rossi had to make do with a WSBK-spec 2011 Ducati Superbike 1198 SP to test his fitness levels.

Rossi’s fitness for the upcoming season is a large variable for Ducati, as the race team will need Rossi’s input at Sepang to not only further setup the GP11 for the nine-time World Champion, but his input is likely to find its way into all the Desmosedici’s on the MotoGP grid (Hector Barbera was just recently quoted as saying as much).

If his shoulder is still not up to racing levels, Rossi may not be able to fully diagnose what he needs from the GP11, setting Ducati Corse back a few steps from the rest of the competition. A statement from Rossi and a slew of hi-res photos await you after the jump.

Behind the Scenes with Rossi and the GP11

01/13/2011 @ 8:42 am, by Jensen Beeler16 COMMENTS

Ducati Chilé posted a link to these photos on our Facebook page, and we’d thought we’d share them with the 10 people who read A&R, but aren’t friends with us on Facebook (do you see what we’re doing there with the links?). Showing a glimpse of the nine-time World Champion getting ready to pose with his new Ducati Corse leathers and the Desmosedici GP11, we like the trend we’re seeing of images and video of Rossi’s quasi-personal life coming to the surface — they add an element to the story that fans normally don’t get to see. We’re not sure on the photo credits, but we have a feeling it might be the work of Gigi Soldano.

Strategic Meeting for Ducati Corse This Week

12/06/2010 @ 12:03 pm, by Jensen Beeler8 COMMENTS

Jeremy Burgess and crew are reportedly having a meeting with Ducati Corse in Bologna this week in order to discuss and finalize the basic outline for the Ducati Desmosedici GP11. The biggest question on the agenda is whether to use the “Screamer” or “Big Bang” motor for next year.

Other items likely to be discussed include the weight balance of the GP11 (something we already saw Burgess and Rossi working on in Valencia), and the forward fairing design. Tweets from Rossi’s Mechanic Alex Briggs confirm that he and Burgess were at least headed into Rome from Australia this weekend, seemingly confirming this report.