Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Troy Bayliss Will Continue Racing in WSBK with Ducati

03/04/2015 @ 2:59 am, by Jensen Beeler23 COMMENTS

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A subtle “see you soon” and the photo above from Troy Bayliss set the news on fire that the Australian will continue to ride for the Aruba.it Racing – Ducati Superbike team, confirmed for the round in Thailand, and with rumors of Aragon and Assen.

The news continues the fanfare from Phillip Island — where Bayliss asked Ducati Corse to let him replace the injured Davide Giugliano, who crashed earlier in the week at the pre-season test, fracturing two vertebrae — giving Aussie fans a special treat at Bayliss’ home round, not mention a renewed buzz for the WSBK series in general, around the world.

While Ducati had perhaps more competitive riders to choose from, such as Michele Pirro and Xavi Forés, in continuing to replace Giugliano, the Italian racing squad chose the fan-favorite again in the 45-year-old retired World Champion.

It probably helps too that World Superbike engine rules play to Ducati’s favor if Bayliss continues to replace the injured Davide Giugliano, but imagine the fanfare with the previous story, and this one, is the result Ducati Corse was hoping to achieve.

Weekly Racing News Digest #2

02/18/2015 @ 2:07 pm, by David Emmett3 COMMENTS

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Almost without realizing it, we find ourselves in the midst of a glut of motorcycle racing action. For 11 days, bikes and teams are testing, racing, and being introduced to the public at large. On Monday and Tuesday, the World Superbike teams had their last test of the pre-season at Phillip Island.

From Tuesday to Thursday, the Moto2 and Moto3 teams are testing at Jerez. On Friday, the 2015 World Superbike season gets underway Phillip Island, culminating in the races on Sunday, featuring shock substitute Troy Bayliss.

Then, from Monday, MotoGP returns for three days of testing at Sepang, followed by an extra day with Michelin tires, with the factory riders at the helm.

In between, we have seen the launch of the Ducati Desmosedici GP15, the CWM LCR Honda team is set to be launched on Wednesday, and there is even a presentation here in Holland by Eurosport, in which they will reveal their plans for MotoGP coverage in The Netherlands for 2015.

There is so much going on that there are barely enough hours in the day to actually write about it. Enjoy the cornucopia while you can.

WSBK: Troy Bayliss Replacing Giugliano at Phillip Island

02/18/2015 @ 11:44 am, by Jensen Beeler24 COMMENTS

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Australian World Superbike fans are in for a very special treat this weekend, as Troy Bayliss is confirmed to be Davide Giugliano’s replacement at the WSBK season-opener at Phillip Island, after the Italian fractured two vertebrae during a crash earlier this week.

Ducati Corse initially did not plan to replace Giugliano at the Australian round, but instead the Italian company decided to fullfill every Aussie racing fan’s wet dream, and put the former WSBK Champion on the seat of the Ducati 1199 Panigale RS15.

The move comes after Troy Bayliss requested to ride at the Australian event, which is the 25th anniversary of World Superbikes at Phillip Island.

Davide Giugliano Will Miss the WSBK Season Opener

02/17/2015 @ 2:37 pm, by Jensen Beeler9 COMMENTS

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Bad news for Ducati Corse WSBK fans, as Davide Giugliano has been confirmed to miss the World Superbike opening round at Phillip Island this weekend.

The news comes as a result of the Italian fracturing his L1 and L2 vertebrae in a crash at Turn 11 on the Australian track during a testing session.

The news is especially unfortunate as Giugliano had shown good pace on the Ducati Panigale RS15 through-out testing, and the Italian has shown that Phillip Island is one of the tracks he excels at in racing conditions.

WSBK: Qualifying Results from Phillip Island

02/22/2014 @ 2:05 pm, by Jensen Beeler5 COMMENTS

WSBK: Ducati Signs Davies and Giugliano to Factory Team

10/28/2013 @ 7:42 am, by David Emmett3 COMMENTS

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Ducati has announced its World Superbike lineup for the next two seasons. For 2014 and 2015, Chaz Davies and Davide Giugliano will race the Ducati 1199 Panigale for the Italian factory, though details of the team structure are still pending. Testing is due to start for Davies and Giugliano at the end of October, initially with the Ducati test team.

After Alstare split from Ducati after the final round of 2013, there has been much speculation on who would take over the running of Ducati’s World Superbike squad. It is believed that it will come down to a choice between Feel Racing, who ran BMW’s WSBK entry in 2013, and have a long association with Ducati, or an internal Ducati team. The internal team is rumored to be the preferred option at the moment.

WSBK: Qualifying Results from Jerez

10/20/2013 @ 12:30 am, by Jensen BeelerComments Off

WSBK: Qualifying Results from Magny-Cours

10/06/2013 @ 12:10 am, by Jensen BeelerComments Off

WSBK: Race Results for Race 2 at Laguna Seca

09/29/2013 @ 4:43 pm, by Jensen Beeler5 COMMENTS

WSBK: Qualifying Results from Istanbul

09/14/2013 @ 3:58 pm, by Jensen Beeler4 COMMENTS