Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MotoGP: Race Results from Misano

09/14/2014 @ 12:31 pm, by Jensen Beeler18 COMMENTS

Saturday Summary at Misano: The Prospect of a Rossi Win, & Mika Kallio, The Forgotten Man

09/14/2014 @ 12:15 am, by David Emmett4 COMMENTS

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It looks like we might finally have found a Yamaha track. After Mugello, Barcelona, Assen, Brno, Silverstone, all places which were supposed to favor the Yamaha, but where a Honda won, Misano looks like it could be the place where the reign of Big Red comes to an end.

Jorge Lorenzo took his first pole since Motegi last year, Valentino Rossi got on the front row for the first time since Phillip Island last year, and Marc Marquez was off the front row for the first time since Barcelona, 2013. In fact, this is the first time that a Repsol Honda has been missing from the front row of the grid since Valencia 2010. That is a very long time indeed.

Jorge Lorenzo’s pole nearly didn’t happen. In the first sector of the lap – the tight section through the first five corners – Lorenzo made a couple of mistakes which he feared had cost him a couple of tenths. He thought about pulling in and abandoning the lap, giving it one more shot with a fresh tire if he could change it fast enough.

He rejected that idea, then went on to post what he described as an “unbelievable lap.” His first fast lap had been trumped by Andrea Dovizioso, the Ducati man making clever use of Lorenzo’s slipstream. But that first lap had made the Movistar Yamaha rider realize that he was not using the ideal lines. It helped make sure his second exit counted.

Q&A: Mike Leitner – Pedrosa’s Crew Chief Talks Strategy

09/11/2014 @ 3:13 pm, by David EmmettComments Off

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Dani Pedrosa has been with his crew chief Mike Leitner for over ten years now, since Pedrosa’s first season in the 250cc class in 2004. Pedrosa and Leitner have been a strong partnership, with the Austrian helping Pedrosa win two world championships and 41 victories in the two classes they have been together.

The arrival of Marc Marquez into MotoGP has had a profound impact both inside and outside the Repsol Honda team. Marquez’s natural speed has forced Pedrosa and his crew to rethink their approach to the races, to try to match the pace of Pedrosa’s young teammate.

At the beginning of the season, Pedrosa complained a number of times that he felt the revised strategy taken by Leitner was not working as hoped, and that had left him unable to compete.

Though Pedrosa’s competitiveness has improved, the Spaniard being the first person to beat his teammate with victory at Brno, it has still left tension in Pedrosa’s garage. Rumors are circulating that Pedrosa would like to drop Leitner and change his crew chief.

Intrigued by the question of what exactly had changed in Pedrosa’s race strategy, we spoke to his crew chief Mike Leitner. The resulting conversation gave a fascinating insight into race strategy, and how teams approach each MotoGP race.

Leitner talks about how Pedrosa was the first rider to realize that pushing hard from the earliest laps could be a profitable strategy, and how other riders have now followed his lead. He talks about the potential and the dangers of the Bridgestone tires, and how crucial the starts have become in MotoGP.

Leitner also talks about how the extra soft tire the Ducatis have has complicated the first part of each MotoGP race. He went on to link this to the rubber left on the track by the Moto2 race, and how that changes during the race, and can affect strategy.

What Leitner does not talk about is the possibility that Pedrosa could decide to look for a new crew chief for 2015 and beyond. It was a question I would have liked to have asked, but I was told that the topic was officially off limits, including tangential questions (such as how Leitner felt the crew chief change had worked out for Valentino Rossi).

Despite not being able to ask directly about that question, the interview with Leitner provided a fascinating insight into MotoGP racing.

Sunday Summary at Silverstone: Three Great Races, A Fast Ducati, & A Tough Home Round for British Riders

08/31/2014 @ 4:38 pm, by David Emmett24 COMMENTS

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The crowds at Silverstone certainly got their money’s worth at this year’s British Grand Prix. The weather turned, the sun shone, the temperature rose, and the fans were treated to three scintillating races, along with an action-packed support program.

The Moto3 race was the usual nail-biter, the race only decided on the entry to the final complex at Brooklands and Luffield. The Moto2 race was a throwback to the thrillers of old, with three men battling for victory to the wire. And the MotoGP was a replay of the 2013 Silverstone race, a duel decided by raw aggression.

Friday Summary at Silverstone: On Cold Airfields, Soft Tires, & Struggling Favorites

08/30/2014 @ 12:10 am, by David Emmett1 COMMENT

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Silverstone, like so many British racetracks, is built on the site of a former World War II airfield. Though that fact may appear to be largely irrelevant, the location makes a massive difference to conditions at the circuit.

To allow the lumbering RAF bombers to take off on their nightly runs to Germany, the airfield was set up on the flat top of a hill. The combination of altitude and ubiquitous wind gave the bombers as much help as possible at take off.

Though the bombers are gone, the wind remains, and it played havoc with all three Grand Prix classes on Friday. The blustery wind blew the bantamweight Moto3 bikes all over the track. It hammered the heavier Moto2 bikes from all sides.

And it robbed the precious warmth from the MotoGP bikes’ Bridgestone tires, draining heat and reducing the grip. The mixture of strong winds, major cloud cover and low temperatures made it difficult for everyone during free practice.

Wednesday Summary at Silverstone: Yamaha Territory, Racing at Home, & The Future of the British Grand Prix

08/27/2014 @ 11:18 pm, by David Emmett2 COMMENTS

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Since the beginning of the season, as he racked up one victory after another, Marc Marquez faced the same question over and over again: can you keep on winning? And over and over again, Marc Marquez gave the same answer: one day, he would not win. On that day, he added, it would be important to think of the championship, and get on the podium if possible.

That day came 10 days ago, at Brno. After struggling all weekend with a lack of rear grip on his Repsol Honda, Marquez couldn’t match the pace of his teammate Dani Pedrosa, and the two Movistar Yamahas of Jorge Lorenzo and Valentino Rossi. Fourth was all that Marquez could manage.

The measure of a champion is not just how he wins, but also how he handles defeat. As Marquez rolled back into his garage after the race – a rare occurrence indeed, this the first time Marquez finished off the podium in his MotoGP career – there were no tantrums, no anger, no shouting.

He patted his mechanics on their shoulders, sat down in his seat, and immediately started analyzing the defeat he had just suffered with his team. This was clearly not an experience he was keen to replicate any time soon. If any doubt still lingered, the eagerness with which he attacked the official test at Brno on the Monday after the race quickly removed them.

Yet there is good reason for Marquez to fear another defeat. After the summer break, the reigning world champion pinpointed both Brno and Silverstone as tracks where he expected to come under fire from his rivals. Fans and journalists were quick to dismiss those doubts as merely sandbagging, or playing to the peanut gallery.

Had Marquez not said exactly the same thing about Mugello, Barcelona and Assen? And had Marquez not taken victory at those tracks, too? At Brno, it turned out Marquez had been telling the truth. “Everyone said that winning was easy for me,” Marquez told the media. “But I know how hard it was.”

MotoGP Riders Step-Up for the ALS Ice Bucket Challenge

08/21/2014 @ 1:29 pm, by Jensen Beeler6 COMMENTS

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You would have to live a life devoid of social media — raising some interesting issues about how you’re on Asphalt & Rubber in the first place — not to know about the Ice Bucket Challenge videos that occurring to help raise awareness about amyotrophic lateral sclerosis (ALS), which is also known as Lou Gehrig’s disease.

The campaign is pretty straight forward: someone nominates you to dump a bucket of ice water on your head, you post up a video of you accepting the challenge, and then you nominate a three other people to take the challenge themselves within 24hrs — or, you can opt for the drier and warmer alternative, and donate $100 to the ALS Association.

It’s all good clean wholesome fun, and it really doesn’t matter if you cut a check or take a dunk, the ALSA benefits either way from the money and/or increased exposure. A clever pieces of marketing, the Ice Bucket Challenge has reportedly increased donations to the ALSA nearly ten-fold, and it’s not uncommon to see celebrities getting in on the fun, even in the MotoGP paddock.

First up was Jorge Lorenzo unsurprisingly, as the Spaniard has often used his fame to help charities. After taking an ice bath, Lorenzo challenged fellow Movistar Yamaha teammate Valentino Rossi, current MotoGP points-leader Marc Marquez, and recent race-winner Dani Pedrosa, well…the results are after the jump.

2014 Brno MotoGP Final Test Times

08/18/2014 @ 12:04 pm, by David Emmett2 COMMENTS

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Marc Marquez put in a late push in the afternoon to top the post-race test on Monday, the Repsol Honda rider dipping under Cal Crutchlow’s pole record from 2013. Marquez deposed Jorge Lorenzo at the top of the timesheets, though Lorenzo closed down the Repsol Honda man’s advantage.

Rain fell late in the session, stopping activity for a while, and looked like preventing Valentino Rossi from going out on the 2015 version of the YZR-M1, but the sun burned off the rain and dried the track enough for testing to resume for the final hour.

Sunday Summary at Brno: Breaking The Streak

08/17/2014 @ 8:35 pm, by David Emmett22 COMMENTS

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The hot-hand fallacy finally caught up with Marc Marquez. His amazing streak of consecutive wins stays at ten, the Spaniard being beaten for the first time this year.

In his twenty-ninth race in the MotoGP class, Marquez and his crew finally failed to find a good enough set up to win, or even make it onto the podium.

The Repsol Honda man has only missed out on the podium twice before, once at Mugello last year, when he crashed, and once at Phillip Island, when he was disqualified from the tire fiasco race.

Defeat had been waiting in the wings for Marquez for a while now. Look solely at the points table, and his dominance looks complete. But go back and look at his winning margin, and his advantage has not looked quite so large.

Of his ten wins, only two were by a considerable margin: one at Austin, where he has always been better than the rest; one at Assen, where rain created large gaps. His advantage at Argentina and Indianapolis was 1.8 seconds, at Jerez, Le Mans and the Sachsenring under a second and a half.

Marquez could only eke out victory at Qatar, Mugello and Barcelona, races he won by a half a second or less. At most races, Marquez was winning by a slender margin indeed, lapping on average just five or six hundredths of a second quicker than his rivals. It was enough, but it was really not very much at all.

Marquez’s slender advantage over his rivals was a sign of just how close they really were. Valentino Rossi, Jorge Lorenzo and Dani Pedrosa had all come close to beating Marquez, and in the case of Pedrosa at Barcelona, Marquez had been forced to delve deep into his bag of tricks to beat his teammate.

Marquez’s talent may have loaded the dice he was rolling, but eventually they would fall another way. “People said winning was easy for me,” Marquez told the Spanish media, “but I know how hard it was.”

MotoGP: Race Results from Brno

08/17/2014 @ 7:08 pm, by Jensen Beeler17 COMMENTS