The Suter MMX 500 is the Ultimate Two-Stroke Track Bike

The veil has finally been removed for the relaunching of Suter’s two-stroke grand prix track bike, now named the Suter MMX 500. As expected, the machine gets a modest makeover visually, and appears to remain largely unchanged mechanically. Officially making 195hp at 13,000 rpm, the Suter MMX 500 weighs a paltry 280 pounds (127kg). For that kind of power-to-weight ratio, you are going to have to spend some serious coin, 120,000 CHF ($123,360 in today’s money). Only 99 examples of this machine will be built – all to customer-spec, of course. That price tag gets you a 576cc two-stroke V4 engine, that has a 56 x 58.5mm bore and stroke, double counter-rotating crankshafts, and electronic fuel injection. Suter says that power plant is good to get the MMX 500 up to a true 195 mph (310 km/h).

New 937cc Ducati Hypermotard 939 Outed for 2016

In addition to the 2016 Ducati 959 Panigale, Ducati is set to update the Hypermotard line, according to documents filed with the California Air Resources Board. The filing shows three new Hypers: the base model Hypermotard, the up-spec Hypermotard SP, and the touring-oriented Hyperstrada. Unfortunately the CARB filings don’t tell us too much about the machines, other than their emissions are lower (thanks to Euro 4 compliance), and that all three street bikes will use a 937cc engine and a six-speed gearbox. These Hypers surely represent three of Ducati’s upcoming nine models set to be released at the 2016 EICMA show, and we have to say that we are looking forward to seeing what the Italian marque has done with what is surely our favorite motorcycle on the market.

2016 Ducati 959 Panigale Revealed in CARB Documents

It appears one of our predictions for the 2016 model year has been confirmed, as Ducati is set to update its “supersport” model, the Ducati 899 Panigale, with a replacement. Outed by the California Air Resources Board (CARB), we know that the new model will come with a two-cylinder engine, with a 955cc displacement, and officially be called the Ducati 959 Panigale. This move continues Ducati’s push away from race legal sport bikes, instead choosing to showcase the fact that the company can make larger displacement machines that still rival supersport’s in weight. The 899 Panigale was exactly this, and we expect the 959 Panigale to be the same. We also expect the 2016 Ducati 959 Panigale to officially debut at the upcoming EICMA show, as one of Ducati’s nine new models to be released.

Husqvarna 701 Supermoto, Coming to the USA

It seems our hopes have been answered, as the Husqvarna 701 Supermoto has been confirmed for the US market, for the 2016 model year. We already knew that the 701 would be available in Europe, starting in November 2015, but word for other markets was non-existent. Now clarifying things, Husqvarna has confirmed that the Husqvarna 701 Supermoto will be at dealerships in the USA, as well as other markets, start in February 2016. Yes, that means you too can now own a KTM 690 SMC R, dressed in blue and white. A machine we’ve known about since last year’s EICMA show, the Husqvarna 701 Supermoto features 690cc engine that makes 67hp along with a 320 lbs ready-to-go sans fuel.

How Would You Redesign the Bimota Mantra?

When you hear the name Bimota, you likely picture in your head bespoke and beautiful Italian motorcycles that borrow some of the most potent engines from motorcycle manufacturers and then build motorcycling exotica around them. Just about every Bimota is a highly coveted collectible…just about. For some reason the Bimota Mantra is more infamous than famous, it’s design was ahead of its time, to say it politely. I know a few collectors who love the Mantra, and have a few in their collections, but the bulk of the two-wheeled public would rather forget the Mantra was ever penned, and that the V Due was ever built. Asked what he would build if he had to recreate the Bimota Mantra, designer Sacha Lakic (the artist who was behind the original Mantra, and more currently, the Voxan Wattman) inked the above sketch.

The Honda RC213V-S Isn’t Sold Out…Yet

Do you want a MotoGP bike in your garage (or living room, as the case will likely be)? Do you have $184,000 and then some, burning a hole in your pocket? Do you like not living in a house, but think carbon fiber fairings will keep you warm at night? If you said yes to any of those questions, you should buy a Honda RC213V-S. In seriousness, if owning a Honda RC213V-S is a notion that does strike you, then you better hurry up with your order. This is because we asked Honda how orders were coming with the RC213V-S, and the Japanese brand responded that reservations for the MotoGP-bike-for-the-street are quite abundant, indeed. Building one bike a day, Honda’s Hamamatsu factory could deliver roughly 250 units of the Honda RC213V-S in the coming year, at the maximum.

Ducati CEO Quashes Four-Cylinder Superbike Rumor

Well, the fun is over. Talking to MCN, Claudio Domenicali has laid to rest any rumors about the Ducati building a four-cylinder superbike to replace the Panigale. The news confirms what everyone already expected to be the case, as it is hard to imagine a Ducati superbike model being anything other than a v-twin, World Superbike rules be damned. “I can confirm there is no officially confirmed project at Ducati for a four-cylinder engine to replace the Panigale V-twin,” Domenicali confirmed to MCN. “There is no Ducati four-cylinder superbike planned.” Domenicali would go on to speak about knowing every approved project that is currently underway at Ducati, and that no such four-cylinder project is in the works, though the company certain explores every idea before going forward.

Volkswagen Ordered to Sell Its Stake in Suzuki

The big news this week might be about how Volkswagen falsified emissions reports on its diesel-powered automobiles – a move that today lead to Volkswagen CEO Martin Winterkorn stepping down from his position in the company, and VW stock dropping nearly 30%, at the time of this writing. Less well-known though is that Volkswagen has also lost its long-fought battle with Suzuki over the Japanese company’s stock ownership. VW and Suzuki were supposed to untie the knot back in 2011, but Volkswagen did not go quietly into that good night. Taking the case to arbitration, the London Court of International Arbitration has finally handed the two parties its verdict. As such, Volkswagen will have to sell its 19.9% stake back to Suzuki.

Official: Yamaha Returns to World Superbike for 2016

An announcement that has been expected for quite a while now, Yamaha is officially returning to the World Superbike Championship for the 2016 season. The news comes after nearly a season of competition for the Yamaha YZF-R1 in other classes, which has seemingly given Yamaha Motor Europe the confidence to support a factory team in the premier production racing series. Helping Yamaha in that endeavor will be the experience WSBK outfit of Crescent Racing, who will run the day-to-day operations of the team, while Yamaha Racing develops the racing platform and strategy. Yamaha’s return is already well-formed, as both Sylvain Guintoli and Alex Lowes will be riding for the factory team. Additionally, Yamaha Racing has already secured PATA as the team’s title sponsor.

Nine New Ducati Models for 2016

We all know the new model season is upon us, and Ducati has wasted no time in already letting slip two new models for the 2016 model year: the Ducati Monster 1200 R and the Ducati Diavel Carbon. The Bologna Brand has a few more tricks up its sleeve, as it plans to debut nine new models at the upcoming EICMA show in Milan. In addition to that, Ducati says we can expect machines the will push the company into two market segments that the Italian brand is not in with its current lineup. We have obviously already seen the Monster R and the Diavel Carbon, and we can likely expect to see Ducati update its 899 line, and add more models to the Scrambler line. There are even rumors of a new Streetfighter, though the release of the Monster R seems to make that unlikely.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

Tradition Is Not A Business Model: Zero Motorcycles

10/05/2009 @ 3:32 am, by Jensen Beeler17 COMMENTS

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.