Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Buy a WSBK Race Bike, Just in Time for Christmas

12/17/2014 @ 12:41 pm, by Jensen BeelerComments Off

bimota-bb3-wsbk-for-sale

Are you still racking your brain over what to get that special motorcyclist in your life for Christmas (or Chanukah, for our Jewish readers)? Was the Paul Bird Motorsports MotoGP race bikes that are for sale a bit too spendy for your holiday budget?

Then we have a more budget friend proposition for you: the Bimota BB3 WSBK-Spec race bikes that were raced by Team Alstare in the 2014 World Superbike Championship.

Video: The Sound of the Festive Season

12/20/2013 @ 3:22 pm, by Jensen Beeler6 COMMENTS

harley-davidson-merry-christmas-2014

One of the better holiday greetings we have seen come out of the motorcycle industry, Harley-Davidson sends us a Merry Christmas with this cleverly done video. We can’t imagine how many takes it took to get the potato remix of “O Holy Night ” just right, but they nailed it.

Buone Feste from Ducati

12/17/2013 @ 11:44 am, by Jensen Beeler4 COMMENTS

merry-christmas-ducati

Holiday light show, dub step, and motorcycles…that’s the sort of Christmas Asphalt & Rubber can get behind, and those are the core elements of this season’s “Buone Feste!” from Ducati. We just hope that this isn’t some CGI, and that there is actually some suburban neighborhood that gets lit up with this masterpiece on a nightly basis.

KTM’s 12 Days of Christmas

12/13/2013 @ 2:56 pm, by Jensen Beeler6 COMMENTS

ktm-12-days-christmas

It is that time of year again, where the Christmas season takes over the motorcycle industry, and gives us all a good excuse to get drunk with our moto-loving co-workers. Huzzah!

First up to help us with the holiday cheer are the good folks at KTM USA, who certainly don’t get paid enough to be mining this sort of internet gold, but yet did it all the same for our holiday enjoyment.

All I Want for Christmas…

12/21/2011 @ 5:26 pm, by Jensen Beeler13 COMMENTS

…is the smile on this guy’s face. Oh, and maybe a road-going Batman Batpod as well.

Source: Gadgetsin

Carlos Checa’s Ducati Corse Winter Test

12/20/2011 @ 1:36 pm, by Jensen Beeler7 COMMENTS

Last year, Nicky Hayden helped Ducati spread some Christmas cheer, as the American MotoGP rider snuck into the Borgo Panigale office and made some “vrrroommm!” noises on a Ducati Diavel that was on display. For the 2011 Christmas season, Ducati has enlisted a more recent champion to help with its holiday wishes: a certain reigning-World Superbike Champion Carlos Checa.

Playing Santa Claus (note the twinkle in his eye) on his Ducati Multistrada 1200, Checa’s list of the “good Ducatistas” in Bologna certainly seems a bit short when judged from this video, but then again it’s not like the MTS1200 has the unlimited payload like Santa’s sled, but we digress. Merry Christmas, Ducati style.

Happy Holidays from Asphalt & Rubber

12/25/2010 @ 3:38 pm, by Jensen Beeler2 COMMENTS

Seasons Greetings from A&R. While we stoke the fires on the yule log, everyone at Asphalt & Rubber would like to wish our readers a Happy Holiday. We’ll be taking the weekend off as we gear up for the new year, but should be back in the swing of things on Monday. Whatever your denomination, we hope it’s spent with good friends and family, and that the two-wheeled vehicle in your garage gets some merriment bling as well.

Ducati Corse Needs Hayden for a Special Project

12/17/2010 @ 4:16 pm, by Jensen Beeler3 COMMENTS

Needing Nicky Hayden for a special project at Ducati Corse HQ, the Italian company called the former MotoGP Champion into its Bologna office, only to have the place be completely deserted when he arrived. Like a kid in a candy store, Hayden does what we imagine anyone would do in such a situation, and trying out the new Diavel and taking a stroll through the Ducati Museum. Watch all the way through for the feel good ending, and Happy Amadeus everyone! (trust us when we say that’ll make more sense when you watch the end of the video…that Nicky Hayden is one silly son of a bitch).

Source: Ducati

Ducati Hypermotad 796 in Dealerships This Weekend

12/18/2009 @ 2:33 pm, by Jensen Beeler3 COMMENTS

Ducati-Hypermotard-796-Christmas

Ducati North America has announced that the Hypermotard 796 will be in dealerships before the New Year, and some dealerships will have the new motard as early as this weekend (that’s tomorrow, or today if you work in the A&R office!).

If you’re having a hard time finding the right gift for that special motorcyclist in your life, this might be the chance to get them what they really want this year. Nothing says Merry Christmas like a $9,995 lightweight red Ducati Hypermotard 796 with a bow on it. Press release after the jump.

Season’s Greetings from Yamaha North America

12/14/2009 @ 11:40 am, by Jensen Beeler4 COMMENTS

Yamaha-Christmas-CardSomeone in the Yamaha North America Marketing Department is clearly bucking for a promotion.

After producing the extremely funny videos of the Yamaha MotoGP squad working at Yamaha HQ, and the in-depth explanation of the Ben Spies’ Method of motorcycle racing, the coming holidays have inspired Yamaha to make a Christmas card.

Seen in the photo is soon-to-be MotoGP racer Ben Spies, Motocross phenom James “Bubba” Stewart, and the Doctor, Valentino Rossi…along with some of the worst holiday sweaters we’ve seen to date.

Wishing us some holiday cheer, we see the trio bringing their holiday knits to some undisclosed cabin in the woods, complete with Rossi’s “Phillip Island kitten” in-tow.