Mugen Debuts an Electric Motocross Race Bike

At the Isle of Man TT, Mugen is the team to beat, with the company’s Shinden electric superbike showing the state of the art, when it comes to electric motorcycles. The asphalt is apparently not enough for Mugen though, as the Japanese tuning house has “partnered” with Honda to build an electric motocross dirt bike. What you are look at here is the Mugen E.Rex, and don’t let the horrid dinosaur theme put you off, there is some seriously bad to the bone (sorry, couldn’t resist) pieces on this roost-maker. Keeping things in the family, it is not surprising to see the Showa and Nissin suspension and braking components being used here (Honda owns both brands), and like on the Mugen Shiden, no expense has been spared when it comes to top-shelf components.

A Review of the 2017 Yamaha YZF-R6

Since 1999, Yamaha has sold over 153,000 YZF-R6 supersport motorcycles, and for the 2017 model year the Japanese manufacturer adds a new chapter to that 19-year history. Big Blue calls the 2017 Yamaha YZF-R6 a fourth generation motorcycle, but for those paying attention, it is obvious that Yamaha has merely taken its class-leading 600cc sport bike, made some refinements to the machine, and added an electronics package to the mix. While there is disappointment that Yamaha didn’t bring as revolutionary of a debut to the YZF-R6 as it did just recently with the YZF-R1 superbike, we should state quite clearly that the Japanese brand continues its dominance in the 600cc sport bike realm with this most-recent addition to its lineup.

How About a Ducati 916 Superleggera?

Yesterday we brought you an interesting Photoshop mashup, where Ducati 851 Superbike fairings were CGI’d onto a Panigale chassis (it was a 1199 Superleggera, to be precise), with drool-worthy result. That lead to the guys at OTTO Revista pinging us, to show their work, which includes the bodywork from the venerable Ducati 916, photoshopped onto the Ducati 1299 Superleggera, Borgo Panigale’s latest and greatest. Taking from arguably the most beautiful Ducati ever produced, and adding to it the most technologically advanced Ducati street bike ever concieved, well…the result (above) speaks for itself. Just for kicks too, there is a Supermono mashup, as well as a TT2 (Pantah) version, after the jump.

We’re Going to Try a New Motorcycle Review Format

For a long time, I have been unhappy with how we do motorcycle reviews here at Asphalt & Rubber – and if I am being real honest, I have been unhappy with how the industry as a whole deals with motorcycle reviews, especially in this new crazy online world. Mea culpa, A&R is just as guilty as the rest when it comes to publishing motorcycle reviews. We have been just as lazy as the next publication, as we try to chase elusive pageviews at the end of each bike launch, with timely but flaccid prose (with varying degrees of success, on both accounts, I should say). Well, I want that to stop. It is dumb, and it is bad for the ecosystem.

Ducati 851 Bodywork on a Panigale Looks Damn Good

If you are a regular reader of Asphalt & Rubber, or listen to the Two Enthusiasts Podcast, you have probably heard our musings on where the next big design trend is coming, and know our affinity for the rise of bikes from the 1980s and 1990s. So, with the being said, it shouldn’t surprise anyone that we are intrigued by the following piece of photoshoppery, which smashes together two Ducati superbikes, the 851 and the Panigale. At first you wouldn’t think that the two designs would work together, but the more we look at this, the more we are intrigued to see one in the flesh. The base chassis here looks to be from the 1199 Superleggera, while the bodywork appears to be from Raymond Roche’s 1990 Ducati 851 Superbike race machine. If this is what the future holds, then we are all for it.

Honda CBR250RR, Reporting for Racing Duty

Honda is taking the quarter-liter market very seriously. The debut of the Honda CBR250RR street bike proves as much, with Big Red doubling-down on the segment, just three years after the debut of the Honda CBR300R. The small-displacement category hasn’t converged on a single-displacement yet, with anything from 250cc to 400cc seemingly filling the gap, all of which makes the Honda CBR250RR an even bolder choice from the Japanese manufacturer, as it’s on the smaller end of the spectrum. We have yet to see the Honda CBR250RR come to the western markets, but in Asia, HRC is getting ready to go racing with its 250cc twin-cylinder platform. As such, the above is the Honda CBR250RR, in its Astra Honda Racing trim, which debuted this weekend at the Osaka Motorcycle Show.

Vyrus 986 M2 Street Bike Is Finally Ready

Every time I hear about how the Japanese brands are abandoning the 600cc sport bike market, I have a little chuckle with myself. Honda et al will tell you that the issue is that motorcyclists don’t want to ride supersports anymore. However, I am a firm believer that the real issue is that motorcyclists don’t want to ride the same old supersports that the OEMs keep cookie-cuttering out of their factories every year. In my mind, the Vyrus 986 M2 proves this point. I can think of no other machine that has generated a bigger response on Asphalt & Rubber than this 600cc Italian exotic. The sweet irony too is that it’s powered by a Honda CBR600RR engine. The motorcycle industry keeps trying to sell supersports, pitches them as watered-down superbikes, and then acts surprised when the bikes don’t sell.

Report: New Suzuki GSX-R750 Coming, But No GSX-R600

For Suzuki, the debut of its first all-new superbike design went swimmingly well, with the 2017 Suzuki GSX-R1000R impressing journalists at its launch in Phillip Island earlier this year. We would hope so, as the Japanese manufacturer once laid claim to being the King of Superbikes, but then cowardly abdicated its throne for an eight-year period, where only modest updates came to the line. Like most of Suzuki’s motorcycle lineup, the GSX-R models have suffered from abandonment by their caretakers in Hamamatsu, and while there is a new GSX-R1000 for us to drool over, what is to come of its 750cc and 600cc counterparts? Our friends from Down Under seem to have the answer, as Australia’s Motorcycle News reports that a new Suzuki GSX-R750 is in the works, likely to debut as a 2019 model year machine.

KTM Debuts Fuel Injection for Two-Stroke Motorcycles

The day has finally, come. The rumors can finally be put to rest. Fuel injection for production two-strokes is officially a thing, thanks to the clever minds at KTM. The Austrian announced today that it will bring fuel injection technology (called Transfer Port Injection) to its 2018 enduro lineup, which will debut later this May. Two KTM models will have the new technology, the KTM 250 EXC TPI and KTM 300 EXC TPI, and they will be coming to the global market. For the USA and Canada, a third model will come to market as well, the KTM 250 XC-W TPI. Fuel injection for two-strokes promises better fuel consumption, and it means that riders no longer have to pre-mix their fuel. KTM says that its transfer port injection technology provides a whole new experience for riding a two-stroke motorcycle, with better power and rideability.

One New MV Agusta Debuting in 2017, Two in 2018

It has been a long road for MV Agusta, over the past few years. However, the Italian brand seems ready to finally move on from its financial troubles, once we see its debt restructured in the Italian courts, and the investment secured from Black Ocean. MV Agusta latest issues, which concern cash flow difficulties, seem to be balancing out as well, though the effect on the company’s new model lineup has been noticeable, with a disappointing lack of new machines to show at the 2016 EICMA show. As such for the 2017 edition of the trade show, we should have measured expectations, with Giovanni Castiglioni saying in an interview with MCN that only one new model will debut later this year, and only two new bikes will be shown in 2018.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.