Not-A-Review: I Finally Understand the Polaris Slingshot

All the way back in February, I got an email from a loyal A&R reader, Tone, who had just put a down payment on the Polaris Slingshot. He had just sold his Honda RC-51 to make room in the garage for his new three-wheeled toy…to put it shortly, he was excited for his soon-to-arrive “motorcycle”. I have to admit…I didn’t quite get the fuss about the new Slingshot — and to sell an RC-51 (a bike I wouldn’t having in mind two-wheeled collection) for one? That seemed sort of blasphemous — may the Gods of Motorcycling forgive this transgression. Tone’s enthusiasm and offer to give me a ride in his scoot, once it arrived, won me over in the end though. After all, if you’re not having a good time in a motorcycle, even a three-wheeled one, you’re probably doing it wrong. Right?

Ride Review: Aprilia RSV4 RF

After a great many success in World Superbike, Aprilia claims to have improved the venerable 2015 Aprilia RSV4 RR street bike once more. Aprilia’s halo motorcycle has lost a couple of pounds and its power output has risen to a punchy 201hp. To celebrate this milestone Aprilia not only unleashes the standard RR version, but also a limited run of 500 units for the “RF” (Racing Factory) bikes.The RSV4 RF hosts obvious upgrades such as forged wheels, Öhlins suspension and steering damper, and a WSBK-inspired color scheme. To see how the updated RSV4 goes, we were invited to review RF #77 out of 500, on the newly resurfaced Misano World Circuit “Marco Simoncelli”.

Team Hero EBR Withdraws from World Superbike

After first saying it would be business as usual, Team Hero EBR has regrouped and found that it will not be continuing in the 2015 World Superbike Championship. Though a change in announcements, the news is perhaps unsurprising considering the state of EBR and the economic troubles reportedly faced by Hero MotoCorp. The team quotes the “recent bankruptcy of EBR and the re-prioritizing of efforts by title sponsor Hero” as the cause of its withdrawal, with Pegram Racing hoping to announce its future racing plans soon. “This is a really hard pill for us all at Pegram Racing to swallow, as we always live by the philosophy of Never Give Up,” said team owner Larry Pegram.

MV Agusta USA Expands Dealer Network

One of the main issues MV Agusta USA’s new management is addressing right off the bat is the company’s dealer network in the United States. It was an issue that considerable time was spent on during our media meeting with them late last year, and clearly the American subsidiary has heard the pleas of journalists and consumers alike. As such, MV Agusta USA is announcing the addition of nine new dealers to its list, which is roughly a 25% increase in MV Agusta dealers in the USA. Of course, simply adding more dealers doesn’t solve MV Agusta’s problem in the US, finding the right dealers is key. “We have a continual strategy to make changes in selected open areas where rider demand is high and the prospective MV rider community is underserved,” said Helen Vasilevski, CEO of MV Agusta USA.

Recycled Dainese Leathers for Your Two-Wheeled Lifestyle

What are you to do with a set of leathers, once they’ve been retired from protecting your motorcycling hide? The answer to that question is why Dainese has teamed up with Regenesi, an Italian firm known for recycling old products and turning them into new ones. Taking the crashed leathers of Dainese’s sponsored riders, Regenesi turns the leather pieces into various lifestyle items, like wallets ($139), smartphone sleeves ($79), key fobs ($54), etc. Each piece is obviously unique, comes straight from the race track, and is hand-made in Italy. Helping things too is the fact that Dainese is selling (re-selling?) the pieces at a reasonable prices, so buying a wallet doesn’t also hurt you in the wallet.

Troy Bayliss Riding a Ducati Scrambler Inspired Race Bike

We already know that Troy Bayliss will be making another return to racing this year, taking on five one-mile events on the AMA Pro Grand National Series. We also knew that Bayliss would be on a Lloyd Brothers Motorsports Ducati race bike, continuing the Australian’s link to the Italian brand. Ducati has given us a glimpse of that flat-tracking machine, and to our surprise, it seems the folks in Bologna are looking to get some more marketing mileage out of the partnership, as Troy’s race bike is a spitting image of the Ducati Scrambler Full Throttle. Of course, Bayliss will compete with an 1,100cc air-cooled machine, in lieu of the Scrambler’s 803cc v-twin engine. The race bike will feature a custom-built chassis, and of course 19″ flat track wheels.

Oregon Just Got Closer to Legalizing Lane-Filtering*

Motorcyclists living in the fine State of Oregon (this author included) have something to celebrate today, as the Oregon State Senate passed SB 694 (18 to 10, with two abstentions): proposal that would make lane-filtering or lane-sharing legal under certain conditions. The bill now goes before the Oregon House of Representatives, where it will be first heard on April 27th. If voted on successfully in the House, Oregon will become only the second state to permit lane-filtering of some kind on public roads. While today’s news is a boon for motorcyclists in Oregon, there are some serious caveats to the bill that has passed through the Senate, namely that it only permits lane-sharing during specific instances.

The End of Marzocchi Suspension is Nigh?

Reports out of Italy suggest that the Marzocchi brand may soon be no more, after parent company Tenneco made the decision to close the Italian firm’s Bologna factory in Zola Predosa. The Italain outlets go on to say that motorcycle manufacturers that use Marzocchi as an OEM part have been notified that they will no longer be supplied with the suspension pieces, once the co Marzocchi’s stock of forks has been exhausted from supply. This news would affect a bevy of brands, including BMW, Ducati, MV Agusta, TM, GasGas, Beta, and AJP. The writing on the wall has been coming for some time for Marzocchi, as Tenneco initially wanted to close the plant in 2011, but instead through labor negotiations, laid off 50 of the company’s 170 employees.

Is This Really the End of EBR? Receivership Explained

It didn’t surprise me last week that the headlines regard Erik Buell Racing ranged in their proclamations from the more accurate “ceased operations” to “gone bankrupt” – with the even more presumptive publications proclaiming the ultimate demise of the American brand. This comes from a lack of understanding about how the receivership process works, which my European colleagues should have a stronger grasp of, as the concept is more prevalent across the pond. As such, I would like to explain the issue further, and how it applies to the situation facing Erik Buell Racing. To entice you on what will surely be a boring subject to many, this doesn’t spell the end of Erik Buell Racing…not even close.

Troy Bayliss Racing in the 2015 Grand National Series

He may have retired from World Superbike racing, but that isn’t stopping Troy Bayliss from continuing his pursuit of checkered flags, as the Australian has confirmed his long-rumored move to the AMA Pro Grand National Series. Bayliss will be racing on an 1,100, air-cooled, two-valve Lloyd Brothers Motorsports Ducati (no surprise there), as a teammate to Johnny Lewis. The former World Champion plans to contest all five mile-long racing events, with his first race being the Springfield Mile in Illinois on May 24th. Bayliss may be an old salt, at the ripe age of 46, but the Aussie has been keeping his game sharp on local flat track courses. Every year as well he hosts the invitation-only Troy Bayliss Classic, where many AMA Pro Flat Track racers have competed.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.