Gas Gas Files for Bankruptcy

Perhaps already a reflection on the waning popularity of the brand, but the slow-to-break news this week is that Spanish motorcycle brand Gas Gas has filed for bankruptcy. The news comes after an earlier effort by the Spanish company to try and reconcile its debt of roughly €30 million, and to restructure its business to be more profitable. With a last-minute deal between the shareholders falling through, Gas Gas had no choice but to file with the Spanish courts. Similar to the process currently involved with Erik Buell Racing, a trustee will be appointed to Gas Gas, who will then try and sell the company for the highest price possible.

Motorcyclist Fatalities to Drop for Second Straight Year

According to the Governors Highway Safety Association’s (GHSA) projections, motorcycle fatalities are set to fall for the second year in a row. The GHSA report projections come from data set in 2014, and it suggests that once tallied, we will know that 4,584 fatalities occurred in 2014. That figure is 1.8% less than 2013’s fatality count of 4,668. This is the second year in a row that motorcycle fatalities have dropped, and only the third decrease in fatalities since 1997. While this trend is good news, the GHSA is quick to point out that motorcycle fatalities are still 26% higher than they were 10 years ago, a staggering figure since other motor vehicle fatalities are 28% lower.

BMW Getting Closer to a Single-Cylinder 300cc Bike

Continued reports suggest that BMW is getting closer and closer to releasing a small-displacement motorcycle single-cylinder motorcycle (codenamed the K03), which is being co-developed with Indian brand TVS. The machine is expected to be in the 250cc to 300cc range, be engineered by BMW Motorrad in Germany, but built by TVS in India. Pictures of the test mule have been on the internet (see above), but the final design is said to be similar to the TVS Draken concept that we saw this time last year. Loyal A&R readers will remember that BMW partnered with TVS in early 2013, in a collaboration that saw no investments or joint-ventures produced, thus making their business a pure co-development deal.

At the Seventh Annual Quail Motorcycle Gathering

What happens when you combine a ritzy golf course, an amazing collection of motorcycles, and an eclectic crowd? You get the Quail Motorcycle Gathering in Carmel, California at the Quail Lodge and Golf Club. Not your typical venue for a motorcycle gathering, the Quail brings together vintage, classic, and racing motorcycles in a setting that can only be described as “chic”. This is definitely not your standard motorcycle show. The event pays tribute, not only to the significant motorcycles from our past, but also to the heroic racers who risked their lives on some of these machines. The tickets aren’t cheap at $75, but admission includes a gourmet catered lunch, an opportunity to see a very diverse collection of motorcycles, and a chance to mix and mingle with a group of very proud and dedicated motorcycle owners.

2015 Ducati Panigale R Mega Gallery

I was recently corrected by Ducati as to the proper naming of its pinnacle Superbike model, now that it does not share the 1,299cc displacement with the other models of that name. Officially the 2015 Ducati Panigale R, the 1,199cc v-twin superbike is the top of the line model from Bologna, and it has some major differences from its “S” and base model siblings to fit that special designation. The 2015 Ducati Panigale R is equipped with an IMU, cornering ABS, and Ducati’s GPS-using data acquisition system — making it a very tech-savvy package. While we were fairly unmoved by the 2013 Ducati Panigale R, mostly because it didn’t seem to offer enough exotica to justify its added price, the 2015 model certainly fits the bill. We have 92 high-resolution photos of it, after the jump. Enjoy!

Even More Photos of the Honda Africa Twin

After a few grayscale photos of the new Africa Twin hit the internet from Honda’s Australian patent filing, now even more photos have emerged, which show the adventure-tourer from every angle…literally. The Honda CRF1000L, as it is designated, will features a 1,000cc parallel-twin engine, an option dual-clutch transmission that has been tuned for road use, and a setup very similar to Honda’s Dakar stage-winning bike. If the hype is to be believed, the Africa Twin is going to be a very capable off-road ADV bike, something that the machine’s 21-inch front wheel hints at with a purpose.

A KTM 1290 Super Duke Tourer?

We have already seen “spy photos” of the KTM 1290 Super Duke based tourer. Some more photos are making the rounds again, you’ve probably seen them on other sites. We stumbled upon this render of the new model, and think it looks pretty spot-on to what the general public can expect to see later this year, when undoubtedly the new model debuts. Whether you call it an SMT or a Grand Tourer, this new model looks simply to be a Super Duke with a windscreen and luggage options — an interesting choice from the Austrian brand. On the plus side, using the 1290 Super Duke platform allows KTM to rapidly produce a sporty touring model, which should help KTM keep a horse in the sport-touring category.

Honda Africa Twin Revealed in Photos

After Honda first released heavily cropped and vignetted photos of the 2016 Honda Africa Twin, we have been wanting to know more about the 1,000cc ADV bike. It helps that a video leaked of the Africa Twin out playing in the dirt, but of course we know that the CRF1000L (as Honda designates it) will be very similar to the True Adventure prototype that Honda brought to EICMA. But like the spoiled children we the media are, we want to open all our Christmas presents right now, so we go digging through the interwebs for every little clue. Luckily, patent applications for the Honda Africa Twin’s design show the new off-roader in all its glory, sans color unfortunately. Still, this is our first glimpse at the final design of the Africa Twin, which will be in US dealers early next year.

Victory Entering an Electric Race Bike at Isle of Man TT

It looks like we were only partially correct in our news that Brammo would be returning to the Isle of Man TT, as the brand’s sister company, Victory Motorcycles, will in fact be racing an electric entry — one that looks like a rebadged Brammo Empulse RR — in the TT Zero event at the historic road race. According to its press release, Victory Motorcycles will field a two-rider team, comprised of William Dunlop and Lee Johnston (a photo of “General Lee” testing a Brammo superbike is what initially sparked this news). While Victory is calling its racing platform a “Victory electric race prototype motorcycle” the chassis and fairings give way to a shape we recognize as the Brammo Empulse RR electric superbike.

Honda Africa Twin Confirmed – CRF1000L Coming for 2016

American Honda dropped a bombshell today, confirming that the teased “True Adventure” ADV model will enter production, and be named the “Africa Twin”, as expected. Officially designated at the Honda CRF1000L, the Africa Twin will be a 2016 model (in dealerships early next year), and best of all, it will be coming to the USA. The 2016 Honda Africa Twin draws upon a legacy of rugged off-road race-proven machines that also wore its name, a sign that Honda intends the CRF1000L to be very capable off-road, and thus not follow the road-going adventure-sport trend.

Matt Levatich Named The New CEO of Harley-Davidson

02/04/2015 @ 9:25 pm, by Jensen Beeler10 COMMENTS

Matt-Levatich

In a surprise press release late-today, Harley-Davidson announced that Matt Levatich will be taking over as the company’s CEO, starting May 1, 2015. Levatich will replace current CEO Keith Wandell, who took on his role in the company on May 1, 2009 — in the middle of the great economic recession.

The news is perhaps less shocking to industry insiders and analysts, who are familiar with the reasons behind Wandell’s tenure as CEO, and where Harley-Davidson stands today.

For sometime now we have been wondering when Harley-Davidson would initiate the next phase of its business plan, and whether Wandell would be a part of the company going forward.

As the symmetry of the tenure shows, today’s news is also a tip by Harley-Davidson that the swap in CEOs is due more to a new company direction than a reflection on performance.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

Tradition Is Not A Business Model: Zero Motorcycles

10/05/2009 @ 3:32 am, by Jensen Beeler17 COMMENTS

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.