The Next, Next Big Thing in Motorcycles: Haptic Feedback

We are at an interesting point in time for motorcycles, namely because the technological landscape for the transportation sector is shifting radically. Long-time readers of Asphalt & Rubber will note some of the issues at play here, namely autonomous vehicles, rider aids, and vehicle interconnectivity. Over the next few weeks I want to revisit those items in more depth and detail, with a series that focuses on emerging technologies that are either already permeating into our two-wheeled lifestyle, or will be hitting the motorcycle industry over the next decade or so. But before I tackle the more obvious items on this list, I want to invest some words on a lesser-known technological innovation, which has the potential to be the next, “next big thing” in the motorcycle industry.

You Already Want This Honda Grom Race Bike from HRC

Understanding one’s lust for a Honda Grom is a lot like explaining good pornography: it is difficult to describe, but you know it when you see it. That idea encapsulates everything you need to know about Honda’s monkey bike. We can’t tell you why you want one, we just know that you do. Honda’s sales on the Grom back that notion up, as well. Beyond being just an adorable grocery-getter, we are seeing a plethora of Groms at the race track – and not just as pit bikes. Grom racing is becoming a thing, with more than a few minimoto series making spec-classes for Honda Grom racers, or including them in their 150cc programs. To that end, Honda’s racing department, HRC, has the Grom that you want – nay – need. Behold, the Honda Grom race bike from HRC.

Honda CBR250RR Headlight Spotted in Patents

We are literally marking time until Big Red debuts the Honda CBR250RR, the sportier sibling to the Honda CBR250R, which should rev to the moon and make more power with its two-cylinder engine. We have seen the prototype of the Honda CBR250RR already at trade shows, and the new CBR250RR is definitely on the edgier side of things, which is surprising coming the ever-conservative minds at Honda. How much of the edgy design will remain in the production version has yet to be seen, but we do have our first glimpse of some of the machine. The headlight shape has been filed with European patent offices, which is sort of a weird thing to be reporting on, but it does show insight into where Honda is headed.

Could BMW Be Working on an XDiavel Killer?

Here’s some more BMW Motorrad speculation for your two-wheeled consumption, as Germany’s Motorrad Magazine says that BMW is looking to take on the Ducati XDiavel, with a power cruiser model of its own. This of course isn’t the first time that BMW has included a cruiser-styled motorcycle in its lineup, with the BMW R1200C being a unique, though slightly odd, offering to the cruiser demographic. Like Ducati, BMW seems to be learning from its mistakes in going after the cruiser crowd, and instead of offering a motorcycle that is BMW’s take on the cruiser concept, they are building a cruiser that has cues back to the BMW lineup. A subtle but potent distinction. Time will tell on how this rumor plays out, though there are number of interesting things to consider with a BMW power cruiser.

Yamaha Tracer 700 Sport-Tourer Debuts for Europe

There are two big things to note with the debut of the Yamaha Tracer 700 in Europe today. One, Yamaha firmly believes in the future of the sport-touring segment; and two, the Japanese brand is getting excellent mileage out of its three-cylinder and two-cylinder machines that comprise its new FZ/MT line of motorcycles. As such, the Yamaha Tracer 700 offers to be a fun and affordable machine for those riders who find themselves many miles down the road after a “spirited” ride. With bike sales in Europe finally on an upward trend, Yamaha hopes that the release of the Tracer 700 is well-timed, and of course the brand has more models in the works that are based on the same 689cc parallel-twin power plant.

Is BMW Working on 300cc GS Model?

When the BMW G310R arrived, the German brand indicated that the small-displacement street bike would be the first of many model based on the 313cc platform. Now it seems that the first iteration is ready to drop, with news that BMW Motorrad is working on a G310R-based adventure-touer model. According to Motorcycle Sport and Leisure, BMW Motorrad UK’s Director Phil Horton has confirmed that a BMW G310GS model will debut, perhaps in time for the 2017 model year, saying “new models aside, the line-up isn’t as comprehensive as it needs to be. But there are plenty more bikes to come, including, hopefully in 2017, a G310R GS-style derivative.” The idea of small-displacement ADV machine does mimic what we have been seeing from other brands.

EPA Withdraws Racing Emissions Proposal

If you have a modified track-only motorcycle, then we have some news to share that you will enjoy, as the Environmental Protection Agency (EPA) has withdrawn proposed language that would have specifically given it the ability to regulate the emissions of production vehicles that were being used at track days or similar events. The proposed rule caused quite a storm in automotive enthusiast circles, as it would have affected racing and recreational uses of products that have been sold under “race use only” provisions for years. Of course, the larger issue at stake here was the continued selling of race parts to street enthusiasts. Still, since it is hard to find a motorcycle on the road these days that hasn’t seen its emissions equipment modified, it doesn’t surprise us to see the backlash coming from the motorcycling community.

Honda Halts Operations at Its Kumamoto Factory After Earthquakes Strike Japan

If you have been following mainstream news, you will know that the Pacific Rim has been active with earthquake activity these past few days. In addition to the devastating movements in Ecuador, Japan has been rocked by a series of earthquakes as well, two of which have centered on the Kumamoto prefecture of the country. If that names sounds familiar to motorcycle enthusiasts, it is because Kumamoto is Honda’s mothership for motorcycle production. As such, Honda is halting the operations of its Kumamoto factory, thru the rest of this week (ending April 22, 2016). Honda says that its subsequent production plans will be determined according to facility restorations and component supply.

Lorenzo To Ducati: Why It Happened & What Happens Next

In case you missed it, Jorge Lorenzo has signed with Ducati Corse for the 2017 and 2018 MotoGP World Championship seasons. It is not so much that team bosses never appear in pre-event press conferences, but rather that such appearances are vanishingly rare, and often momentous. If Jarvis is not there to discuss Lorenzo’s move to Ducati, then something has gone very awry indeed. We have been here before, of course. When Valentino Rossi finally announced he would be moving to Ducati in 2010, a similar procedure was adopted. So taking account of the lessons from that move, and of Rossi’s return to Yamaha, let us gaze into our crystal ball and see what we can expect for the upcoming days.

It’s Official, Jorge Lorenzo Will Race with Ducati Corse

As expected, the announcement dropped today that Jorge Lorenzo will be leaving the Movistar Yamaha team at the end of this season, for a new racing opportunity with Ducati Corse. Details are light at this time, mostly because of Lorenzo’s ongoing contract with Yamaha Racing for the rest of the MotoGP season, but we do know that the Spaniard has inked a two-year with the Italian outfit. Lorenzo’s move to Ducati will mean a cascade of changes in the MotoGP paddock, with the next phase of the silly season process likely to focus on who will replace him as Valentino Rossi’s teammate. Good money is on Maverick Viñales, but as we pointed out in the latest Paddock Pass Podcast episode, Suzuki has redoubled its efforts to retain the young Spanish rider.

The Precarious State of MV Agusta

03/23/2016 @ 2:02 pm, by Jensen Beeler39 COMMENTS

2016-MV-Agusta-F3-675-RC-static-white-05

MV Agusta as a motorcycle company has always seemed to have feet of clay, especially when its financial future is concerned. Today is no different, as MV Agusta has announced its intentions to restructure its debt, in order to keep the company afloat.

Afloat is an interesting phrase, as the storied Italian brand has changed hands four times in the past 12 years, with two of those purchase prices being a token euro, as MV Agusta’s liabilities far outstripped the company’s assets and holdings.

Fast-forward in time and it would be easy to say that not much has changed, as MV Agusta now has €40 million in liabilities on its balance sheet, all non-essential staff have been furloughed, the production lines in Varese recently have been motionless.

While this seems like more of the same from MV Agusta, the situation is far more complex, and for once in its lifetime, it isn’t MV Agusta’s lack of sales that are to blame. In fact, it’s the opposite, as it is MV Agusta’s success in growing its motorcycles that is the cause of its current financial situation.

That might seem like a counterintuitive notion, but if you understand the relationships between chickens, eggs, and which came first, then you will understand the situation at hand here with MV Agusta.

And while this impasse isn’t a new one in the business world, it doesn’t change the fact that the future of MV Agusta is in a precarious state.

Will 2012 Finally Be Husqvarna’s Year?

03/08/2012 @ 2:08 pm, by Jensen Beeler15 COMMENTS

For the past day I have been plunking away at a spreadsheet, adding in values found in several years’ worth of press releases. You see, while most motorcycle manufacturers go out of their way to hide sales information in their media communications, they still leave enough clues that allow one to decipher these pieces of information in their entirety. A monthly figure here, a quarterly result there, a percent gain over last year mentioned, and you’ve got your self five or more months of sales data extrapolated.

That being said, there is no need to go through this much work to know that Husqvarna has been having a rough couple of years. Even by just taking a straw poll from any of the BMW Group’s many glowing sales reports, you’ll find a three to four sentence paragraph outlining the continued disappointment that the Italian-based Swedish brand has brought the German company. Often not even cracking four-digit monthly sales figures, Husqvarna has been on a sales decline that has spawned BMW Motorrad’s decision to push the once dirt-only brand into the street bike scene.

In its most recent media communication, the BMW Group has praised Husqvarna’s sales success over the past two months. With the subsidiary posting a 50% gain in January, and a 2% gain in February, Husqvarna has thus far this year posted a 15% gain over the first two months of 2011. All is well for Zie Germans, no? You know the setup, continue reading for the take-down.

The Business Case for the Husqvarna Nuda

09/20/2011 @ 2:56 pm, by Jensen Beeler7 COMMENTS

Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.

A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.

If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.