Matchless Model X Reloaded – Blending Old with New

Two years ago we spoke of the rebirth of the Matchless motorcycle brand, and today we see the first fruits of that company’s labor. Debuting three renderings that depict a future model, we get to see our first glimpse of the Matchless Model X Reloaded – a motorcycle that blends both the modern technology of today with the iconic lines of the British marque’s past. Borrowing its name from the Matchless Model X, the Model X Reloaded keeps some of the 1920′s motorcycle’s aesthetic, helping connect the brand of the past to the company of the future. Other details are thin, though we do know that the Matchless Model X Reloaded will have an S&S X-Wedge v-twin motor with 1,916cc of displacement.

Honda Is Recalling 126,000 Goldwings

American Honda has filed a recall with NHTSA, which sees the recall of 126,000 Honda Goldwing motorcycles. The recall comes about because the rear brake of the Honda Goldwing may drag after the brakes have been released. With 533+ bikes already experiencing the problem, Honda’s recall affects GL1800 bikes built between 2001 and 2010, and also affects GL1800A bikes built between 2001 and 2005. Since dragging the rear brake could cause a crash, and because the added heat generation could cause a fire (four instances have already occurred), Honda has recalled the Goldwing, though has not determined a remedy at this time for the situation.

TrakTape – Track Riders, You’ll Want to See This

Straight from the department of “now why didn’t I think of that” we bring you the miracle of TrakTape. Pre-cut model-specific adhesive covers for your headlight, tail light, and signals, TrakTape makes getting your bike onto the track a snap, and looks aces in the process. For now, TrakTape seems to only have a few Ducati models in its arsenal, though it seems logical to see other makes and model hitting their store in the future. At $20/sheet, you might balk at the price, though consider that a roll of good gaffer tape runs close to $30 — so, the four pack at $70 might make more sense for the budget racers. The only thing we’d like to see from TrakTape would be sheets for just headlights, just tail lights, just signals, etc. I can remember taping my bike’s headlight and tail light all the time, but usually removed the signals.

Yamaha MT-09 Triple Cross Over Concept by Oberdan Bezzi

We’re really digging the FZ-07/FZ-09 based concepts from Oberdan Bezzi, if you haven’t noticed. It is probably because the FZ-09 is such an affordable, yet potent package, from Yamaha that it begs to be built-up and modded upon. We’ve already seen street tracker and world crosser concepts from Bezzi, and this “Triple Cross Over” design builds upon the same themes as before. We already know that Yamaha has gotten the hint, and is expected to show a TDM-style version of the FZ-09/MT-09 at this year’s trade shows, but here is another design to whet our appetites and pique our imaginations. The Triple Cross Over fills the gap left by the upcoming TDM model, and is more of a scrambler than an ADV bike.

Mission Motorcycles Becomes Mission Electric, Boats & Cars to Come, Mission R/RS Motos Delayed Until Q2/Q3 2015

Interesting things are afoot in the electric realm. Mission Motorcycles is about to expand beyond the two-wheels, as the company becomes officially called Mission Electric. The change comes about as Mission plans to expand into the automotive and marine segments, though the San Francisco company isn’t saying yet who it is partnering with in those spaces. Mission says it will continue to offer consumer-side products, like its current crop of electric motorcycles, the Mission R and Mission RS. However, its business model will expand to offer business-side electric drivetrain components, which was previously the realm of Mission Motors.

Is US Superbike Racing on the Verge of a Revival?

Motorcycle road racing in the US looks set for a revival after its years in the wilderness. Today, the AMA announced that the rights to road racing in the US have been reacquired from the Daytona Motorsports Group, and handed to a consortium led by Wayne Rainey and Chuck Aksland. The KRAVE Group will run a new series of races in North America from 2015, under the joint auspices of the AMA and the FIM. It has been a long and difficult few years for motorcycle road racing in the US. Since the DMG bought the rights to the AMA Superbike series, at the start of the 2008 season, the series has been in a steady decline.

2015 Husqvarna FS 450 – Husky Returns to Supermoto

Announcing the 2015 Husqvarna FS 450, the Swedish brand is making a return to the supermoto segment, thanks to its new Austrian owners. Based on the Husqvarna FC 450 motocross bike, the new supermoto model is of course a reworked KTM in disguise, though we doubt anyone will be too bothered by that fact. The Husqvarna FS 450 features a chromium molybdenum frame, three-piece injection-molded subframe, and cast aluminium swing arm for the chassis. Umpf comes from the 450cc SOHC thumper, which makes a cool 60hp and has a five-speed gearbox mated to it. An electric starter and Adler slipper clutch complete the engine package.

2015 Aprilia Tuono V4 R APRC ABS Gets More Power

It’s hard to fault the current Aprilia Tuono V4 R APRC ABS, except perhaps the sport bike’s alphabet soup name, which the Italian company seems to grow longer with each passing year and added feature. That being said, the Tuono V4 R is easily our pick for the best streetfighter on the market — it packs a punch with its V4 engine, has the industry’s best electronics package, and is just downright fun to ride. Noale, Italy isn’t resting on those laurels though, so accordingly the 2015 Aprilia Tuono V4 R APRC ABS is getting some minor updates: namely a bump in peak power (170hp) and torque (83.3 ft•lbs), thanks to a new exhaust system.

So Long DMG — New North American Road Racing Series Established by Wayne Rainey & Co.

For months now, we have been talking about a North American road racing series that would compete against the ailing AMA Pro Road Racing championship that DMG runs. Called MotoAmerica, the North America series is run by KRAVE Group LLC. Rainey is a partner in the KRAVE Group, along with Chuck Aksland, Terry Karges, and Richard Varner. According to the AMA, MotoAmerica will promote and manage the series, which will be sanctioned by the AMA and FIM North America. This means that MotoAmerica will be able to award AMA and FIM North America #1 plates to series class champions, replacing the role of AMA Pro Road Racing as run by the Daytona Motorsports Group.

Yamaha MT-07 Street Tracker Concept by Oberdan Bezzi

We have seen a lot of concepts use Yamaha’s new MT line as their starting point. That is probably because the MT-09 (that’s FZ-09 to us Americans) and the MT-07 are very affordable versatile machines. With rumors abound that Yamaha will use the MT-09 as the basis for a Yamaha TDM revival, the creative juices are certainly flowing. Not one to let the MT-09 have all the fun, Oberdan Bezzi has inked an intriguing street tracker concept from the Yamaha MT-07. It’s actually surprising how well the design works and looks the part. We imagine the parallel twin, with its “crossplane” pin configuration, might not be the standard fare when it comes to flat track machinery, but on the street that won’t matter nearly as much.

The Business Case for the Husqvarna Nuda

09/20/2011 @ 2:56 pm, by Jensen Beeler7 COMMENTS

The Business Case for the Husqvarna Nuda husqvarna nuda 900 street bike motor 635x772

Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.

A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.

If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.

Harley-Davidson Brand Drops 24% in Value – Threatens to Fall Off The Interbrand 100

09/19/2010 @ 4:19 pm, by Jensen Beeler26 COMMENTS

Harley Davidson Brand Drops 24% in Value   Threatens to Fall Off The Interbrand 100 harley davidson interbrand 100 623x623

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.

Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Hello Kitty Oil   Yes, You Read That Hello Kitty Agip oil 1

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.

Why Motorcycle Shops Don’t Sell Motorcycles

12/11/2008 @ 6:50 pm, by Jensen BeelerComments Off

Why Motorcycle Shops Dont Sell Motorcycles dealer showroom 560x420

J.D. Power and Associates has just released a report that details some of the major reasons why motorcycle buyers purchase one bike over another. After talking to over 3000 customers in September and October, the report outlines four major factors for purchasing desiions, namely: why a buyer bought from one brand rather than another. The short answer is: The Dealer, the long answer is after the jump.