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Motorcyclist Magazine Going Out of Print

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It is the end of an era, as we get word from Dealer News that Motorcyclist Magazine will cease its print production after its July/August edition.

Going forward, the fabled print publication will shift to a purely digital medium, focusing on its website, social media channels, and video productions.

This move comes just two and a half years after Motorcyclist switched to a six-issue per year format, as the brand tried to re-gear itself as more of a lifestyle offering for two-wheeled enthusiasts.

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Only Four Issues of Cycle World Will Be Produced This Year

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The print media landscape continues to change for the motorcycle industry, as Bonnier has just announced that Cycle World will be moving to a quarterly format, starting in 2018.

The move is similar to the changes made at sister publication Motorcyclist, where fewer print editions and a larger focus online are the name of the game.

Bonnier hopes that more “artistic” coffee table issues, will help buoy its print brands’ downward spiral, while the publishing house looks to aggregate news feeds and social media to boost its online sites.

As we reported, Sport Rider will no longer continue as a print publication, and DIRT RIDER will cease its publishing as well. Both titles will continue online it seems, however, though it is not clear how much original content they will run, and how frequently they will post stories.

Bonnier also announced that Hot Bike magazine will be combining with Baggers, to make one giant American v-twin publication, with a six-issue per year format.

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Bonnier Closes Sport Rider Magazine

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It has been speculated in the motorcycle community for quite some time now, and the day has finally come, as the Bonnier Motorcycle Group (BMG) announced today that it is ceasing production of Sport Rider Magazine.

The news about Sport Rider comes wedged into a larger announcement, which involves BMG restructuring its motorcycle publishing and sales departments “in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.”

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Motorcyclist Magazine Moving to Six-Issue per Year Format, As Editor-in-Chief Marc Cook Leaves the Publication

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Changes are afoot at Motorcyclist magazine, as the monthly publication is set to move to a six-issue per year format starting in Spring 2017. That transition will come from the direction of a new leader too, as Editor-in-Chief Marc Cook will be leaving Motorcyclist as well.

Cook outlined his departure, and announced the new format for Motorcyclist, in a short post to his “Cook’s Corner” column online, citing the many contributions his team of writers have made over the course of his tenure at the magazine.

As the opening paragraph to Cook’s goodbye letter coyly suggests, the media landscape in the motorcycle industry is shifting, pushing Motorcyclist magazine in a new direction, which also seems to be pushing hardcore journalists out of the medium.

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Racing

Bonnier Corp. & Source Interlink Swap Publications – Cycle World, Motorcyclist, & Sport Rider Now Under One Roof

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Interesting news for American motorcycle enthusiasts, as nearly all your printed two-wheeled information is set to come from a singular company in the coming future. Already the recent purchaser of Cycle World, Bonnier Corporation seems poised to control a significant portion of the two-wheeled industry’s printed and online press.

Inking a two-way deal with Source Interlink, Bonnier Corp. receives in the transaction Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper, and ATV Rider. In exchange, Source Interlink receives the TransWorld extreme and urban sports properties (except TransWorld Snowboarding), as well as Sound + Vision magazine.

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Cycle World Sold to Bonnier Corporation

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Officially official now, Cycle World has been sold to print media giant Bonnier Corporation, owner of such titles as Popular Science, Parenting, Field & Stream, and other niche-market publications. Acquired from the Hearst Corporation, Cycle World will maintain its current editorial and writing staff as it moves to Bonnier, and from what we’ve gathered talking to CW employees the transition is being viewed favorably, and is in the best interest of the publication. This is the second time Cycle World has changed hands this year, as the publication was sold by Hachette Filipacchi to Hearst this past February.

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