According to reports, Audi has finished its acquisition of Ducati Motor Holdings, to the tune of €860 million ($1.128 billion), and will announce the purchase tomorrow at is annual shareholders meeting. The deal reportedly sees Audi, through its parent company the Volkswagen Group, acquiring Ducati for roughly seven times what it earned in revenue last year, but Audi is also assuming all of Ducati’s debt, which has been rumored as high as €200 million, making the revenue multiple significantly smaller.
The big non-racing news today is that Ducati is reportedly up for sale, with a price tag of €1 billion. To be honest, I’m fairly amused by how many emails I found in my inbox on this topic, and by how far this news item is spreading in the motorcycle news sector today. The buzz of course is that Ducati may be purchased by any number of large manufacturing firms, with smart money on a European automaker.
Either asleep at the switch for the past year, or just grossly inept at understanding financial news (guys, there is a big difference between one billion euros and one billion pounds), collectively the motorcycle news industry is reporting on an story that we first published nine months ago like it is a shot out of the dark.
For those that missed our ongoing coverage of the topic, Investindustrial actively spent the better part of 2011 looking to divest its majority position in Ducati Motor Holdings, and was in serious talks with Mercedes-Benz over the acquisition. Our Bothan Spies told us back in April that Investindustrial was very eager to sell Ducati to Mercedes-Benz, while the zie Germans were being very, well German about the whole thing.
With nothing coming to fruition on the Mercedes deal, Ducati again made waves in August when it was reported that the company was interested in making a private stock offering in 2012. Today’s news of course is the logical extension of that announcement, as it is both 2012 and Investindustrial is rumored to be in talks with several possible private buyers for Ducati. While none of this news should surprise anyone, what is of note is the price tag being attached to Ducati is €1 billion.
According to the Dow Jones Newswire, Investindustrial, the private equity firm behind Ducati Motor Holding SpA, is considering putting the Italian motorcycle company’s stock up for sale in a private offering next year. Investindustrial bought the Texas Pacific Group’s 45% share in Ducati back in 2006, becoming the company’s largest single investor. Later in June 2008, the private equity firm lead by Carlo and Andrea Bonomi increased its stake in Ducati, controlling 84.6% of the company’s stock.
If today’s rumors are true, Investindustrial would be dumping some, if not all, of its shares in Ducati, likely into other investment groups. Though other motorcycles news sites are quick to call this an IPO, there is no indication at this time that Investindustrial plans on making the stock offering public (the Dow Jones Newswire in fact specifically says that the offering is private), meaning that Ducati’s stock will not be available to regular stock purchasers, but will instead be bid on by banks, investment groups, and other large corporations.