Mercedes-AMG to Take a Minority Interest in MV Agusta?

News of Mercedes-AMG eyeing an acquisition of MV Agusta have been circulating for some time now, likely as the deal has continued to evolve between the two parties. Now, Italy’s reliable Motociclismo is reporting that AMG has agreed to purchase a minority position, likely around 20% of the company, the announcement of which will be made at the EICMA show in Milan, Italy. The deal shouldn’t see too much involvement from Mercedes-AMG in the affairs of MV Agusta, however the stock purchase will certainly put some much need capital in the Italian motorcycle company’s coffers.

2015 Honda VFR800X Crossrunner – More Than an Update

For the 2015 model year, the Honda VFR800X Crossrunner is getting a massive update from Big Red. As such, the 800cc V4 engine on the Crossrunner sees more horsepower (104.6 peak) and more mid-range torque added, new design aesthetics, longer suspension (+25mm) , and new wheels and brakes also get updates for 2015. Other highlights for the 2015 Honda VFR800X Crossrunner include Honda’s Selectable Torque Control system (HTSC), ABS brakes, full LED lighting, self-cancelling indicators, and heated grips, which Honda hopes will help ADV buyers consider the Japanese brand. With these changes, the 2015 Honda Crossrunner pushes further into the adventure side of the touring equation, making the Crossrunner an attractive sport/ADV model from Honda.

Matchless Model X Reloaded – Blending Old with New

Two years ago we spoke of the rebirth of the Matchless motorcycle brand, and today we see the first fruits of that company’s labor. Debuting three renderings that depict a future model, we get to see our first glimpse of the Matchless Model X Reloaded – a motorcycle that blends both the modern technology of today with the iconic lines of the British marque’s past. Borrowing its name from the Matchless Model X, the Model X Reloaded keeps some of the 1920′s motorcycle’s aesthetic, helping connect the brand of the past to the company of the future. Other details are thin, though we do know that the Matchless Model X Reloaded will have an S&S X-Wedge v-twin motor with 1,916cc of displacement.

Honda Is Recalling 126,000 Goldwings

American Honda has filed a recall with NHTSA, which sees the recall of 126,000 Honda Goldwing motorcycles. The recall comes about because the rear brake of the Honda Goldwing may drag after the brakes have been released. With 533+ bikes already experiencing the problem, Honda’s recall affects GL1800 bikes built between 2001 and 2010, and also affects GL1800A bikes built between 2001 and 2005. Since dragging the rear brake could cause a crash, and because the added heat generation could cause a fire (four instances have already occurred), Honda has recalled the Goldwing, though has not determined a remedy at this time for the situation.

TrakTape – Track Riders, You’ll Want to See This

Straight from the department of “now why didn’t I think of that” we bring you the miracle of TrakTape. Pre-cut model-specific adhesive covers for your headlight, tail light, and signals, TrakTape makes getting your bike onto the track a snap, and looks aces in the process. For now, TrakTape seems to only have a few Ducati models in its arsenal, though it seems logical to see other makes and model hitting their store in the future. At $20/sheet, you might balk at the price, though consider that a roll of good gaffer tape runs close to $30 — so, the four pack at $70 might make more sense for the budget racers. The only thing we’d like to see from TrakTape would be sheets for just headlights, just tail lights, just signals, etc. I can remember taping my bike’s headlight and tail light all the time, but usually removed the signals.

Yamaha MT-09 Triple Cross Over Concept by Oberdan Bezzi

We’re really digging the FZ-07/FZ-09 based concepts from Oberdan Bezzi, if you haven’t noticed. It is probably because the FZ-09 is such an affordable, yet potent package, from Yamaha that it begs to be built-up and modded upon. We’ve already seen street tracker and world crosser concepts from Bezzi, and this “Triple Cross Over” design builds upon the same themes as before. We already know that Yamaha has gotten the hint, and is expected to show a TDM-style version of the FZ-09/MT-09 at this year’s trade shows, but here is another design to whet our appetites and pique our imaginations. The Triple Cross Over fills the gap left by the upcoming TDM model, and is more of a scrambler than an ADV bike.

Mission Motorcycles Becomes Mission Electric, Boats & Cars to Come, Mission R/RS Motos Delayed Until Q2/Q3 2015

Interesting things are afoot in the electric realm. Mission Motorcycles is about to expand beyond the two-wheels, as the company becomes officially called Mission Electric. The change comes about as Mission plans to expand into the automotive and marine segments, though the San Francisco company isn’t saying yet who it is partnering with in those spaces. Mission says it will continue to offer consumer-side products, like its current crop of electric motorcycles, the Mission R and Mission RS. However, its business model will expand to offer business-side electric drivetrain components, which was previously the realm of Mission Motors.

Is US Superbike Racing on the Verge of a Revival?

Motorcycle road racing in the US looks set for a revival after its years in the wilderness. Today, the AMA announced that the rights to road racing in the US have been reacquired from the Daytona Motorsports Group, and handed to a consortium led by Wayne Rainey and Chuck Aksland. The KRAVE Group will run a new series of races in North America from 2015, under the joint auspices of the AMA and the FIM. It has been a long and difficult few years for motorcycle road racing in the US. Since the DMG bought the rights to the AMA Superbike series, at the start of the 2008 season, the series has been in a steady decline.

2015 Husqvarna FS 450 – Husky Returns to Supermoto

Announcing the 2015 Husqvarna FS 450, the Swedish brand is making a return to the supermoto segment, thanks to its new Austrian owners. Based on the Husqvarna FC 450 motocross bike, the new supermoto model is of course a reworked KTM in disguise, though we doubt anyone will be too bothered by that fact. The Husqvarna FS 450 features a chromium molybdenum frame, three-piece injection-molded subframe, and cast aluminium swing arm for the chassis. Umpf comes from the 450cc SOHC thumper, which makes a cool 60hp and has a five-speed gearbox mated to it. An electric starter and Adler slipper clutch complete the engine package.

2015 Aprilia Tuono V4 R APRC ABS Gets More Power

It’s hard to fault the current Aprilia Tuono V4 R APRC ABS, except perhaps the sport bike’s alphabet soup name, which the Italian company seems to grow longer with each passing year and added feature. That being said, the Tuono V4 R is easily our pick for the best streetfighter on the market — it packs a punch with its V4 engine, has the industry’s best electronics package, and is just downright fun to ride. Noale, Italy isn’t resting on those laurels though, so accordingly the 2015 Aprilia Tuono V4 R APRC ABS is getting some minor updates: namely a bump in peak power (170hp) and torque (83.3 ft•lbs), thanks to a new exhaust system.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing monster energy barcode 635x423

At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

Michael Jordan Motorsports Leaves AMA Pro Racing    Headed to World Superbike? MotoGP? roger lee hayden michael jordan motorsports laguna seca jensen beeler 635x427

News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Look Closer at the Up-Coming IMS Shows

10/11/2012 @ 6:42 pm, by Jensen Beeler4 COMMENTS

Look Closer at the Up Coming IMS Shows IMS body paint 635x434

With INTERMOT behind us and EICMA only a few weeks away, we are deep into motorcycle expo season, if you haven’t already noticed. We of course have the Progressive International Motorcycle Shows here in the US, with the first IMS stop being in Atlanta, GA November 2nd-4th.

Helping us gear-up for the expos, IMS has decively dressed-down for the occasion, and is running a promotional campaign that features body-painted contortionists making the shapes of motorcycles. Featuring the work of San-Francisco-based body painter Trina Merry, this is about as close as you will get to seeing naked girls (and men, for that matter) on A&R.

Photos of the finished result and a behind-the-scenes video are waiting for you after the jump.

BMW Adds QR Codes to Spy Photo Motorcycles

11/11/2011 @ 6:05 am, by Jensen Beeler4 COMMENTS

BMW Adds QR Codes to Spy Photo Motorcycles asphaltandrubberQR

If you ever wanted proof that alleged “spy photos” of motorcycles were complete bullshit, then we submit to you this latest news about BMW’s use of QR codes on camouflaged test mules. Embracing the process of teasing prototype as the marketing exercise that it is, BWM Motorrad has begun tagging its test bikes with large QR codes the passersby can capture, and thus find out more information about the under-wraps model they just witnessed.

In giving up the whole spy photo farce, BMW gains perhaps a little bit of credibility in the process (not really), but more importantly the German company has found a way to heist some free advertising out of unsuspecting motorcycle publications. After all, any publication running a photo of a bike with a QR code on it is also therefore also running an interactive ad that enables readers to go to an OEM-managed website. Clever.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Harley Davidson Crowdsources Advertising on Facebook Harley Davidson No Cages

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harden the F*ck Up America – Australia Knows How to Promote Motorcycle Safety

10/14/2011 @ 6:06 am, by Jensen Beeler19 COMMENTS

Harden the F*ck Up America   Australia Knows How to Promote Motorcycle Safety the ride outdoor

You have to spend some time around Australians to fully appreciate the culture that has been fostered on the ass-end of the world. Having spent more years than I can count competing in sports against Australians, I already had an appreciation for the direct no-bullshit approach to personal communication that comes from the land down under. It is the same trait that gets Casey Stoner in trouble with fans, as when the former (and soon-to-be?) World Champion calls a spade a spade, well…it rubs them the wrong way, especially us Americans (case in point, the 2011 Indianapolis GP asphalt debacle).

You see, Americans in a broad-stroke generality don’t like to be told our babies are ugly, or that the Emperor has no clothes. Similarly, when it comes to our highway safety campaigns, we are coddled with cute public service announcements that do little to speak honestly about the reality of situations. That’s not the case in Australia however, as for the past month I’ve been assaulted with healthy & safety messages concerning motorcycles that do anything but mince words.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

Ducati: Ads That Make You Go Hmm... Ducati Grey Group Ad Morph 635x850

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Filed Under: What The F*ck

09/07/2011 @ 3:28 pm, by Jensen Beeler39 COMMENTS

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

Source: About.com

Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

Video: Casey Stoner Helps Hock Some Hondas Honda CBR1000RR Casey Stoner Race Replica 635x476

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

Wisconsin Offers Harley-Davidson Branded License Plates

04/15/2011 @ 7:09 am, by Jensen Beeler8 COMMENTS

Wisconsin Offers Harley Davidson Branded License Plates Wisconsin Harley Davidson license plateThe great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words “Share the Road” wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause).

Admittedly, we’re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There is a need to educate new riders, and to generally be good stewards for our sport and industry. On the other hand though, we generally frown on the commercialization of public programs, and while Wisconsin is the home of America’s largest motorcycle manufacturer, the whole thing just feels dirty.