Track-Only KTM RC16 Expected to Cost €140,000

The motorcycle world is still processing Honda’s decision to make a road-going version of its RC213V MotoGP race bike, and whether you think its price tag overwhelms, or its spec-sheet underwhelms, the Honda RC213V-S is a testament to the engineering that HRC is capable of producing for its racers. KTM has a similar philosophy afoot. Though Stefan Pierer has made it clear that there will be no successor to the KTM 1190 RC8 R street bike, the company will be making a track-only customer version of its own MotoGP race bike: the KTM RC16. As we get closer to 2017, we will learn more details about the company’s 1,000 V4-power GP bike, and its customer counterpart as well, which is due in the second-part of 2018. For now, we get word that it will cost a mere €140,000.

NASCAR Powerhouse Could Takeover Laguna Seca Ops

The operation of Mazda Raceway Laguna Seca could be set to change hands, as Monterey County officials have confirmed that they are in negotiations with the France family’s International Speedway Corporation (ISC) to takeover operations at the rack track. ISC should be a familiar name to NASCAR fans, as the corporation not only built Daytona International Speedway, but the company’s primary business is owning and operating NASCAR race tracks (roughly half of the NASCAR season takes place on an ISC-owned track). Owning 13 tracks in all, ISC could add another if its deal with Monterey County goes forward, supplanting the nonprofit Sports Car Racing Association of the Monterey Peninsula (SCRAMP), which has operated Laguna Seca since its inception in 1957.

Monty by XTR Pepo

The “Monty” is the latest build from XTR Pepo, and as you can tell from the styling, this is the work of the same mind that brought us the Radical Ducati. Pepo has since branched out from Ducatis though, taking on other brands, so it shouldn’t surprise us that the Monty started life as a 1978 Laverda 500 Alpino — the name being a nod to the Laverda Montjuic, which was based off the Alpino, and affectionately called “Monty” in-short by its owners. While there are a number of Laverda parts in the build, if you look closely at XTR Pepo’s Monty, you will see the swingarm from a Suzuki Bandit, front forks from a Ducati Monster, a GSX-R600 clutch lever, and Honda CBR600RR footpegs — all in the name of continuing of XTR Pepo’s motorcycle pick-and-pull build style.

How About Some Halo Bike Spec-Sheet Racing?

With the Honda RC213V-S debuting at Catalunya last week, much has already been said about Big Red’s road-going GP bike…especially in terms of how it compares to other halo bike motorcycles that have been 0r currently are on the market. So, in the interest of exploring solely the most basic attributes from a motorcycle’s technical specification sheet, we have compiled a spreadsheet to see how the Honda RC213V-S stacks up against its most analogous street bikes. As such, we have compiled the horsepower, dry weight, and cost of the the Ducati Desmosedici RR, Ducati 1199 Superleggera, Kawasaki Ninja H2R, MV Agusta F4 RC, EBR 1190RS, and Yamaha YZF-R1 motorcycles — you can see the easy-to-read chart (after the jump), and make your own comparisons to the RC213V-S.

Report: KTM 390 Adventure Begins Testing in India

It’s been a while since we heard about the KTM 390 Adventure, the Austrian company’s third installment to its built-in-India small-displacement motorcycle lineup. Based off the KTM 390 Duke, the Adventure model has been a long-time coming, ever since KTM CEO Stefan Pierer lit it slip that the dual-sport would be coming, two and a half years ago. It seems now that KTM is getting closer to production, as the folks at CarTrade are reporting that two test models of the KTM 390 Adventure (codenamed KT22) have been sent to India for R&D, presumably as a prelude to Bajaj beginning production on the budget-friednly machines.

Is This What a Modern Honda NSR250R Would Look Like?

The Honda NSR250R is a special machine. When the 249cc, tw0-stroke, 90° v-twin GP bike with lights first hit the streets of Japan, it cost roughly $7,500 in hard-earned American dollars — a tidy sum back then, especially for a 300 lbs machine that made 40hp stock. A coveted item for motorcycle collectors and discerning track riders a like, you can pick one up for over $10,000, the limited-production road-going version wasn’t terribly different from the 250GP World Championship bikes that factory teams were racing. A topical reminder, if we do say so ourselves… So how do you improve upon such a great machine? Ask the folks at TYGA Performance, who have been tinkering with NSR250R sport bikes since they opened in 2000.

Will MV Agusta Be Reviving the Cagiva Brand? Should It?

Talking to the Varese News, MV Agusta Executive Vice President Giorgio Girelli let slip a number of interesting tidbits about the Italian company — the biggest news of course concerns another company, Cagiva. Acknowledging the circulating rumors about the revival of the historic brand, Girelli was quick to point out that it’s not in the company’s current plan, but that the possibility was certainly there. Going further about the idea, Girelli suggested that Cagiva would make the most sense as a purely off-road brand, which would compliment MV Agusta’s pure on-road offerings.

Here is the $184,000 Honda RC213V-S Street Bike

Honda has finally debuted its “absolute MotoGP machine for the street” – the highly anticipated and hyped Honda RC213V-S. First off, the rumors are true: this is not going to be an affordable motorcycle. The 2016 Honda RC213V-S will cost $184,000 in the USA, with each of the 200 or so units will be hand-built at Honda’s Kumamoto factory. With different versions for different markets, Honda says that the RC213V-S tips the scales at a claimed 170kg dry weight (190kg wet) in the USA, which isn’t exactly mind-blowingly light. Even more disappointing, the Honda RC213V-S will be tuned for 101hp at 8,000 rpm (66 lbs•ft of torque) for the American market, and the power-boosting sport kit will not be available to the US buyers.

Ducati Scrambler Hero 01 by Holographic Hammer

We’ve been big fans of the work done by Holographic Hammer for a long, though we have only curious featured their work once before — and that’s a shame, since the French outfit is making some interesting concepts, both digitally and physically. We’re therefore happy to share with you their latest work, the Ducati Scrambler “Hero 01″. Holographic Hammer tells us that they wanted to keep the purpose of the Scrambler at the Hero 01’s core, namely a bike that you actually used on a day-to-day basis. It would get dirty, it would get scratched, it would tip over…therefore a bunch of intricate and expensive kit wouldn’t do. The changes therefore are practical and affordable, sans maybe the $3,000 carbon fiber Rotobox wheels…after all though, one has to live. Right?

Up-Close with the Victory Electric IOMTT Race Bike

In less than 24 hours, the TT Zero race will be underway at the 2015 Isle of Man TT, which means that riders Lee Johnson and Guy Martin (who is substituting for the injured William Dunlop) will be putting the Victory Motorcycles electric race bike through its paces on the 37.773-mile Mountain Course. If Victory’s entry looks familiar, it should, as it’s based off the Brammo Empulse RR. Brammo has made some improvements to the machine for Victory though, namely a reworked motor, new battery pack, and aerodynamic touches. The Parker GVM internal permanent magnet motor features new windings, which trades 173hp for 150hp, in the name of system efficiency. The quoted peak torque figure is still 162 lbs•ft though.

Money: Motorcycle Racing’s Biggest Problem

11/05/2014 @ 3:44 am, by David Emmett25 COMMENTS

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What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing?

Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation?

You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money.

Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

The Most Ridiculous Thing I’ve Ever Seen in This Industry

09/18/2014 @ 1:58 pm, by Jensen Beeler59 COMMENTS

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I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different.

This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. To give us proof of that assertion, they included in the emails links to a Facebook page for a new web forum for the H2, which is where the leak apparently occurred.

A quick check on our massive RSS feed (roughly 600 publications now) showed the viral story had only been picked up by one other publication, Motorcycle.com. MO ran the story with the headline “Inside Info About Kawasaki’s Radical H2 Sportbike?” — which had been written by the ever loveable “Motorcycle.com Staff” author, and qualified with the profession’s ubiquitous “?” phrasing.

Our friends at MO certainly do a bit of traffic (I say that with sincerity), though I normally wouldn’t use a single publication covering a story as an indication of that story going viral, but ok whatever…hyperbole is part of the game.

Like any good editor though, I dove into the story deeper. What I found has me supremely worried.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

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News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Look Closer at the Up-Coming IMS Shows

10/11/2012 @ 6:42 pm, by Jensen Beeler4 COMMENTS

With INTERMOT behind us and EICMA only a few weeks away, we are deep into motorcycle expo season, if you haven’t already noticed. We of course have the Progressive International Motorcycle Shows here in the US, with the first IMS stop being in Atlanta, GA November 2nd-4th.

Helping us gear-up for the expos, IMS has decively dressed-down for the occasion, and is running a promotional campaign that features body-painted contortionists making the shapes of motorcycles. Featuring the work of San-Francisco-based body painter Trina Merry, this is about as close as you will get to seeing naked girls (and men, for that matter) on A&R.

Photos of the finished result and a behind-the-scenes video are waiting for you after the jump.

BMW Adds QR Codes to Spy Photo Motorcycles

11/11/2011 @ 6:05 am, by Jensen Beeler4 COMMENTS

If you ever wanted proof that alleged “spy photos” of motorcycles were complete bullshit, then we submit to you this latest news about BMW’s use of QR codes on camouflaged test mules. Embracing the process of teasing prototype as the marketing exercise that it is, BWM Motorrad has begun tagging its test bikes with large QR codes the passersby can capture, and thus find out more information about the under-wraps model they just witnessed.

In giving up the whole spy photo farce, BMW gains perhaps a little bit of credibility in the process (not really), but more importantly the German company has found a way to heist some free advertising out of unsuspecting motorcycle publications. After all, any publication running a photo of a bike with a QR code on it is also therefore also running an interactive ad that enables readers to go to an OEM-managed website. Clever.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harden the F*ck Up America – Australia Knows How to Promote Motorcycle Safety

10/14/2011 @ 6:06 am, by Jensen Beeler19 COMMENTS

You have to spend some time around Australians to fully appreciate the culture that has been fostered on the ass-end of the world. Having spent more years than I can count competing in sports against Australians, I already had an appreciation for the direct no-bullshit approach to personal communication that comes from the land down under. It is the same trait that gets Casey Stoner in trouble with fans, as when the former (and soon-to-be?) World Champion calls a spade a spade, well…it rubs them the wrong way, especially us Americans (case in point, the 2011 Indianapolis GP asphalt debacle).

You see, Americans in a broad-stroke generality don’t like to be told our babies are ugly, or that the Emperor has no clothes. Similarly, when it comes to our highway safety campaigns, we are coddled with cute public service announcements that do little to speak honestly about the reality of situations. That’s not the case in Australia however, as for the past month I’ve been assaulted with healthy & safety messages concerning motorcycles that do anything but mince words.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Filed Under: What The F*ck

09/07/2011 @ 3:28 pm, by Jensen Beeler39 COMMENTS

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

Source: About.com