The last 24 hours have been a strange one for Kawasaki USA. Yesterday, Kawasaki announced through a spokesperson that it was dropping its advertising support of Donald Trump’s new reality show, The New Celebrity Apprentice.
Then today, the Japanese motorcycle manufacturer did an about-face on the issue, releasing a statement on Facebook that distanced it from any political motivations in its previous announcement, and declared the departure of the company’s representative who made the statements.
The whole controversy stems from a Reuters story about Kawasaki’s departure as an advertiser on the The New Celebrity Apprentice TV show, where Kawasaki Public Relations Manager Kevin Allen was quoted as saying the following:
“Once we understood the concerns of American citizens, we have taken the approach of agreeing not to participate in the show in the future as long as Mister Trump is involved as an executive producer.”