A Non-Hipster Review of the Ducati Scrambler

The Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even. This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand. Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

KTM Plans New Smaller V-Twin Engines, Husqvarna Too

A quick look at KTM’s recent additions to its model lineup sees significant attention being given to the company’s large and small-displacement machines, yet the middleweight bikes have remained seemingly untouched. That seems set to change, according to an interview MCN had with KTM CEO Stefan Pierer. Saying that KTM would develop new v-twin engines in the 600cc to 800cc range over the next three years, the Austrian company seems set to its entire lineup revamped within the next few years. The new v-twin engines would compliment the small-displacement single-cylinder bikes in the sub-400cc category, as well as the two and four-cylidner bikes that KTM is pushing in the sport and adventure segments.

FIM Women’s European Cup Added to the EJC

Good news for females riders in the European Union, as we hear that the FIM Women’s European Cup has been folded into the European Junior Cup, which runs alongside the World Superbike Championship. Running alongside the EJC as its own class, young female riders won’t have to decide between the two series, as they will score points in both. This relieves young ladies from having to choose between racing with just the girls, or the boys on an equal playing field…as now they will be doing both.Much of our focus lately has been on MotoAmerica’s efforts and designs to rebuild an American presence in international motorcycle racing, but our European counterparts are hard at work as well.

Daytona 200 Lives on with ASRA Sanctioning

Now that the Daytona Motorsports Group is no longer in control of AMA Pro Road Racing, intrigue has surrounded DMG’s home race, the Daytona 200. An event that usually kicks off the motorcycle racing season in March, the Daytona 200 has been an outlier with its early schedule, endurance format, and technical challenges. The race always seemed forced upon the AMA schedule, and it required teams who wanted to be competitive to run different equipment and tires than what they were using for the rest of the season. The limitations on tires ultimately meant that the Superbikes, the premier road racing class, could not compete in 200 mile race, leaving the event for the aptly named Daytona SportBike category, which was a mix of middleweight machines.

Spy Shots: KTM 1290 SMT – Another Beast?

KTM fans should brace themselves for another model, as the Austrians have been caught teasing a successor to the KTM 990 SMT. Based of the KTM 1290 Super Duke R platform, the new SMT borrows the Super Duke’s core, and adds proper panniers, taller suspension, more cowling, and a windscreen. Visibly similar on the SMT are the chassis and motor of the Super Duke R, and as such the SMT highlights the same steel trellis design and single-sided swingarm. The LC8 engine can easily be seen as well, and the SMT-sucessor can be seen with even the same stock exhaust as found on the 1290 Super Duke R. In this machine, we can see KTM’s response to BMW and Ducati’s continued entrance into the sport/touring/adventure segment.

Honda Motor Co. Produces Its 300 Millionth Motorcycle

Hosting a ceremony today in Tokyo, Honda Motor Company announced that it has produced cumulatively 300 million motorcycles worldwide. The milestone, which was actually reach in September of this year, but just now celebrated by the Japanese company, comes in Honda’s 66th year of making motorcycles, when the brand entered the market with the Honda Dream Type-D in 1949. Despite having 33 production facilities in 22 countries around the world, Honda’s 300 millionth motorcycle was produced at the Kumamoto factory (Honda’s primary plant in Japan), and the bike in question was fittingly a Honda Gold Wing 40th Anniversary Edition machine.

Erik Buell Racing 1190AX Adventure-Tourer Due in 2016

Erik Buell Racing’s release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company’s EBR 1190RX superbike, and now we await the company’s third model. It has long been rumored that the third model from Erik Buell Racing, the EBR 1190AX, would be an adventure-touring model, and Gary Pietruszewski, the Vice President of Global Sales at Erik Buell Racing, confirmed as much while talking to Autoevolution. Like the 1190SX, we don’t expect EBR to re-tune the 1190AX’s engine from its original superbike application.

No Polaris Slingshot in Texas, For Now

Bad news if you live in Texas and want to grab the hottest trike on the market right now, the Polaris Slingshot, as the Lone Star State has rescinded its approval for Slingshot sales in Texas. Despite initially approving the Polaris Slingshot for sales on November 4th, the State of Texas reversed its approval, leaving Polaris to notify dealerships on November 10th that they would be unable to sell the Slingshot, for the foreseeable future. The issue comes down to the application of the definition of what is a motorcycle in the State of Texas, which defines a motorcycle “as a motor vehicle, other than a tractor, that is equipped with a rider’s saddle and designed to have when propelled not more than three wheels on the ground.” (Texas Transportation Code §541.201 (9)).

Newspeak: BMW Removes “Enduro” from Its Lexicon

If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships. Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley). BMW Motorrad USA has also struck the word from its online footprint (except for harder to change things like URLs), just as the German company has flooded the segment with multiple models (more on that later), namely the BMW S1000XR.

KTM 390 Duke Also Confirmed for the USA

In addition the KTM RC390, KTM USA has also seen fit to bring the KTM 390 Duke to American soil for the 2015 model year. The absence of the small-displacement street bike on KTM USA’s lineup for the past two year has been a curious one, as the 375cc naked bike has been selling quite well in other markets. Whatever reasons KTM USA might have for delaying the arrival of the KTM 390 Duke to the United States, the good news is that American riders will have it as an option starting next year. Pricing is set at $4,999, and includes Brembo brakes and WP suspension.

Money: Motorcycle Racing’s Biggest Problem

11/05/2014 @ 3:44 am, by David Emmett25 COMMENTS

Money: Motorcycle Racings Biggest Problem living the dream catalunya assen motogp tony goldsmith 14 635x422

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing?

Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation?

You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money.

Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

The Most Ridiculous Thing I’ve Ever Seen in This Industry

09/18/2014 @ 1:58 pm, by Jensen Beeler59 COMMENTS

The Most Ridiculous Thing Ive Ever Seen in This Industry bear on tricycle 635x635

I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different.

This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. To give us proof of that assertion, they included in the emails links to a Facebook page for a new web forum for the H2, which is where the leak apparently occurred.

A quick check on our massive RSS feed (roughly 600 publications now) showed the viral story had only been picked up by one other publication, Motorcycle.com. MO ran the story with the headline “Inside Info About Kawasaki’s Radical H2 Sportbike?” — which had been written by the ever loveable “Motorcycle.com Staff” author, and qualified with the profession’s ubiquitous “?” phrasing.

Our friends at MO certainly do a bit of traffic (I say that with sincerity), though I normally wouldn’t use a single publication covering a story as an indication of that story going viral, but ok whatever…hyperbole is part of the game.

Like any good editor though, I dove into the story deeper. What I found has me supremely worried.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing monster energy barcode 635x423

At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

Michael Jordan Motorsports Leaves AMA Pro Racing    Headed to World Superbike? MotoGP? roger lee hayden michael jordan motorsports laguna seca jensen beeler 635x427

News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Look Closer at the Up-Coming IMS Shows

10/11/2012 @ 6:42 pm, by Jensen Beeler4 COMMENTS

Look Closer at the Up Coming IMS Shows IMS body paint 635x434

With INTERMOT behind us and EICMA only a few weeks away, we are deep into motorcycle expo season, if you haven’t already noticed. We of course have the Progressive International Motorcycle Shows here in the US, with the first IMS stop being in Atlanta, GA November 2nd-4th.

Helping us gear-up for the expos, IMS has decively dressed-down for the occasion, and is running a promotional campaign that features body-painted contortionists making the shapes of motorcycles. Featuring the work of San-Francisco-based body painter Trina Merry, this is about as close as you will get to seeing naked girls (and men, for that matter) on A&R.

Photos of the finished result and a behind-the-scenes video are waiting for you after the jump.

BMW Adds QR Codes to Spy Photo Motorcycles

11/11/2011 @ 6:05 am, by Jensen Beeler4 COMMENTS

BMW Adds QR Codes to Spy Photo Motorcycles asphaltandrubberQR

If you ever wanted proof that alleged “spy photos” of motorcycles were complete bullshit, then we submit to you this latest news about BMW’s use of QR codes on camouflaged test mules. Embracing the process of teasing prototype as the marketing exercise that it is, BWM Motorrad has begun tagging its test bikes with large QR codes the passersby can capture, and thus find out more information about the under-wraps model they just witnessed.

In giving up the whole spy photo farce, BMW gains perhaps a little bit of credibility in the process (not really), but more importantly the German company has found a way to heist some free advertising out of unsuspecting motorcycle publications. After all, any publication running a photo of a bike with a QR code on it is also therefore also running an interactive ad that enables readers to go to an OEM-managed website. Clever.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Harley Davidson Crowdsources Advertising on Facebook Harley Davidson No Cages

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harden the F*ck Up America – Australia Knows How to Promote Motorcycle Safety

10/14/2011 @ 6:06 am, by Jensen Beeler19 COMMENTS

Harden the F*ck Up America   Australia Knows How to Promote Motorcycle Safety the ride outdoor

You have to spend some time around Australians to fully appreciate the culture that has been fostered on the ass-end of the world. Having spent more years than I can count competing in sports against Australians, I already had an appreciation for the direct no-bullshit approach to personal communication that comes from the land down under. It is the same trait that gets Casey Stoner in trouble with fans, as when the former (and soon-to-be?) World Champion calls a spade a spade, well…it rubs them the wrong way, especially us Americans (case in point, the 2011 Indianapolis GP asphalt debacle).

You see, Americans in a broad-stroke generality don’t like to be told our babies are ugly, or that the Emperor has no clothes. Similarly, when it comes to our highway safety campaigns, we are coddled with cute public service announcements that do little to speak honestly about the reality of situations. That’s not the case in Australia however, as for the past month I’ve been assaulted with healthy & safety messages concerning motorcycles that do anything but mince words.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

Ducati: Ads That Make You Go Hmm... Ducati Grey Group Ad Morph 635x850

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Filed Under: What The F*ck

09/07/2011 @ 3:28 pm, by Jensen Beeler39 COMMENTS

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

Source: About.com