2015 Yamaha FJ-09 Leaked ahead of EICMA

Someone at Yamaha is going to get a stern talking to today, as it seems a photo of the still unreleased Yamaha FJ-09 made its way to Yamaha’s press site accidentally, and didn’t yank it down before our friends at Common Tread caught a glimpse of it. Mixed in with photos of the Yamaha FZ-09, the photo of the 2015 Yamaha FJ-09 doesn’t really give too much away from the machine, as we’ve seen the same shot in black & white already. However, since it’s the new bike season, and Yamaha has already shown the YZF-R3 and teased the all-new YZF-R1, we thought it would be appropriate to show you this new model in all its glory. Based off the FZ-09 platform, the FJ-09 will be Yamaha’s budget-minded sport/ADV-touring machine, picking up were the old Yamaha TDM left off.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Ducati Announces DVT — Desmodromic Variable Timing

As was teased, Ducati is unveiling its “DVT” technology today, which stands for Desmodromic Variable Timing, and to showcase that technology (borrowed from Volkswagen), Ducati has produced the first motorcycle engine with variable valve timing on both the intake and exhaust camshafts. Adapted to the now-called Ducati Testastretta DVT engine, which we reported will debut first on the new Ducati Multistrada for 2015, Ducati’s new v-twin powerplant can change the intake and exhaust timing independently, and throughout the rev range. This means that the Ducati Testastretta DVT engine can be optimized for peak power at high rpms, while maintaing rideability and smoothness at lower rpms — not to mention keeping with emission and noise regulations throughout the rev range.

What If You Put Dustbin Fairings on Modern Sport Bikes?

I simply love the latest sketches from Nicolas Petit. The French designer is sort of re-imaging a previous project of his, where he designed a modern-looking dustbin-style fairing for a BMW HP2 Sport and Moto Guzzi V12 Le Mans. Taking on now the Ducati 1199 Panigale, Petit has mixed the old-styled TT racer look with Italy’s premier superbike, in an effective manner. We haven’t seen this sort of clash between old and new technology since John Hopkins raced the last two-stroke GP bike, the Yamaha YZR500 in 2002. There are some obvious issues with dustbin fairings. While they cut the air ahead of the motorcycle, the first step to achieving better aerodynamics, they do little to shape the air behind the motorcycle, the second step to achieving better aerodynamics.

Is This How Much the Kawasaki Ninja H2R Will Cost? Nope.

It has certainly been interesting to see the buzz around the Kawasaki Ninja H2 these past few weeks, especially as everyone tries to cash in on the supercharged hype-machine that Kawasaki has been running. Now lately we have seen a supposed dealer invoice for the track-only Kawasaki Ninja H2R, with a price tag just north of $60,000. Many publications have latched onto that price point — which isn’t the craziest conclusion to come to, considering that the H2R is Kawasaki’s halo-bike project, and will likely cost a pretty penny — though with just a quick glance, we can see that the alleged paperwork has clearly been a work of Photoshop, and not inside information.

Ducati Reaches New Workforce Agreement with Factory Unions – Reduced Hours, Higher Wages

Ducati Motor Holding has reached a new agreement with its workforce, particularly those workers who are responsible for building the Italian company’s iconic two-wheeled machines. The agreement with the unions sees 13 new jobs created in the Italian factory, which will now stay open on seven days a week — a big move for a country that is usually resistant to working on Sunday. The factory workers will also go from 15 to 21 shifts per week, with a format of three days on, and two days off. In exchange, factory employees will work fewer hours per week on average, though will make higher average wages for their time.

New Ducati 1299 Gets +100cc, While 1299R Gets None

For 2014, Ducati is giving the Panigale a bit of a model update, and thanks to an ill-framed photo from the Ducati North America dealers’ meeting, we know that the new superbike will be called by the 1299 designation. The upgrade in number caused some confusion though, as Ducati has a mixed history of matching designation numbers to actual displacement sizes. Hoping to clear up the confusion and speculation, we received some details from our Bothan spy network. As expected, Ducati will not be bumping up the 1299R up to 1,300cc of displacement, as the World Superbike rules are for 1,200cc twin-cylinder engines, and are not going to be changed anytime soon.

MotoAmerica’s Provisional 2015 Racing Calendar Released

There is positive momentum around America’s new MotoAmerica series, which will takeover duties from DMG and AMA Pro Road Racing, starting next season. We have already seen the series’ new class structure, which makes significant steps to parallel what’s going on in the World Superbike Championship. Today, we see MotoAmerica’s efforts on its racing schedule, a hot-ticket item after DMG’s five, then six, race schedule this season. American fans should rejoice, as eight races are on the calendar, which reads like a greatest hits album of American race tracks.

Triumph Tiger 800 Gets Four More Variants

Triumph seems set to debut four more variants of its Tiger 800, as CARB filings filings show a Tiger 800 XCA, Tiger 800 XCX, Tiger 800 XRT, and Tiger 800 XRX models for the 2015 model year. The news seems to show Triumph spreading out its middleweight ADV offering, giving on-road and off-road riders a bit more to choose from the British brand. Helping us understand how Triumph sees the four added variants, Motorcycle.com has publish a chart (above), which Triumph sent to Tiger 800 owners as a part of its market research. That chart breaks down the various models’ spec, and which features that would come with as standard. Noticeable across the board is that the three-cylinder gets a 15% MPG boost, as well as ABS and traction control as standard features.

The Most Ridiculous Thing I’ve Ever Seen in This Industry

09/18/2014 @ 1:58 pm, by Jensen Beeler59 COMMENTS

The Most Ridiculous Thing Ive Ever Seen in This Industry bear on tricycle 635x635

I have seen a lot of things in the motorcycle industry since I started Asphalt & Rubber, but never before have I seen something like this. During the autumn months, it is not uncommon for A&R to receive tips about new motorcycle models that are about to debut, and today was seemingly no different.

This morning we got an enthusiastic email from a purported regular reader (make that two readers now), asking why we weren’t covering the leaked details on the supercharged Kawasaki H2, which were apparently “going viral” all over the internet, as the email told us. To give us proof of that assertion, they included in the emails links to a Facebook page for a new web forum for the H2, which is where the leak apparently occurred.

A quick check on our massive RSS feed (roughly 600 publications now) showed the viral story had only been picked up by one other publication, Motorcycle.com. MO ran the story with the headline “Inside Info About Kawasaki’s Radical H2 Sportbike?” — which had been written by the ever loveable “Motorcycle.com Staff” author, and qualified with the profession’s ubiquitous “?” phrasing.

Our friends at MO certainly do a bit of traffic (I say that with sincerity), though I normally wouldn’t use a single publication covering a story as an indication of that story going viral, but ok whatever…hyperbole is part of the game.

Like any good editor though, I dove into the story deeper. What I found has me supremely worried.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing monster energy barcode 635x423

At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

Michael Jordan Motorsports Leaves AMA Pro Racing    Headed to World Superbike? MotoGP? roger lee hayden michael jordan motorsports laguna seca jensen beeler 635x427

News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Look Closer at the Up-Coming IMS Shows

10/11/2012 @ 6:42 pm, by Jensen Beeler4 COMMENTS

Look Closer at the Up Coming IMS Shows IMS body paint 635x434

With INTERMOT behind us and EICMA only a few weeks away, we are deep into motorcycle expo season, if you haven’t already noticed. We of course have the Progressive International Motorcycle Shows here in the US, with the first IMS stop being in Atlanta, GA November 2nd-4th.

Helping us gear-up for the expos, IMS has decively dressed-down for the occasion, and is running a promotional campaign that features body-painted contortionists making the shapes of motorcycles. Featuring the work of San-Francisco-based body painter Trina Merry, this is about as close as you will get to seeing naked girls (and men, for that matter) on A&R.

Photos of the finished result and a behind-the-scenes video are waiting for you after the jump.

BMW Adds QR Codes to Spy Photo Motorcycles

11/11/2011 @ 6:05 am, by Jensen Beeler4 COMMENTS

BMW Adds QR Codes to Spy Photo Motorcycles asphaltandrubberQR

If you ever wanted proof that alleged “spy photos” of motorcycles were complete bullshit, then we submit to you this latest news about BMW’s use of QR codes on camouflaged test mules. Embracing the process of teasing prototype as the marketing exercise that it is, BWM Motorrad has begun tagging its test bikes with large QR codes the passersby can capture, and thus find out more information about the under-wraps model they just witnessed.

In giving up the whole spy photo farce, BMW gains perhaps a little bit of credibility in the process (not really), but more importantly the German company has found a way to heist some free advertising out of unsuspecting motorcycle publications. After all, any publication running a photo of a bike with a QR code on it is also therefore also running an interactive ad that enables readers to go to an OEM-managed website. Clever.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Harley Davidson Crowdsources Advertising on Facebook Harley Davidson No Cages

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harden the F*ck Up America – Australia Knows How to Promote Motorcycle Safety

10/14/2011 @ 6:06 am, by Jensen Beeler19 COMMENTS

Harden the F*ck Up America   Australia Knows How to Promote Motorcycle Safety the ride outdoor

You have to spend some time around Australians to fully appreciate the culture that has been fostered on the ass-end of the world. Having spent more years than I can count competing in sports against Australians, I already had an appreciation for the direct no-bullshit approach to personal communication that comes from the land down under. It is the same trait that gets Casey Stoner in trouble with fans, as when the former (and soon-to-be?) World Champion calls a spade a spade, well…it rubs them the wrong way, especially us Americans (case in point, the 2011 Indianapolis GP asphalt debacle).

You see, Americans in a broad-stroke generality don’t like to be told our babies are ugly, or that the Emperor has no clothes. Similarly, when it comes to our highway safety campaigns, we are coddled with cute public service announcements that do little to speak honestly about the reality of situations. That’s not the case in Australia however, as for the past month I’ve been assaulted with healthy & safety messages concerning motorcycles that do anything but mince words.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

Ducati: Ads That Make You Go Hmm... Ducati Grey Group Ad Morph 635x850

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Filed Under: What The F*ck

09/07/2011 @ 3:28 pm, by Jensen Beeler39 COMMENTS

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

Source: About.com

Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

Video: Casey Stoner Helps Hock Some Hondas Honda CBR1000RR Casey Stoner Race Replica 635x476

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.