A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

Michael Jordan Motorsports Leaves AMA Pro Racing    Headed to World Superbike? MotoGP? roger lee hayden michael jordan motorsports laguna seca jensen beeler 635x427

News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Look Closer at the Up-Coming IMS Shows

10/11/2012 @ 6:42 pm, by Jensen Beeler4 COMMENTS

Look Closer at the Up Coming IMS Shows IMS body paint 635x434

With INTERMOT behind us and EICMA only a few weeks away, we are deep into motorcycle expo season, if you haven’t already noticed. We of course have the Progressive International Motorcycle Shows here in the US, with the first IMS stop being in Atlanta, GA November 2nd-4th.

Helping us gear-up for the expos, IMS has decively dressed-down for the occasion, and is running a promotional campaign that features body-painted contortionists making the shapes of motorcycles. Featuring the work of San-Francisco-based body painter Trina Merry, this is about as close as you will get to seeing naked girls (and men, for that matter) on A&R.

Photos of the finished result and a behind-the-scenes video are waiting for you after the jump.

BMW Adds QR Codes to Spy Photo Motorcycles

11/11/2011 @ 6:05 am, by Jensen Beeler4 COMMENTS

BMW Adds QR Codes to Spy Photo Motorcycles asphaltandrubberQR

If you ever wanted proof that alleged “spy photos” of motorcycles were complete bullshit, then we submit to you this latest news about BMW’s use of QR codes on camouflaged test mules. Embracing the process of teasing prototype as the marketing exercise that it is, BWM Motorrad has begun tagging its test bikes with large QR codes the passersby can capture, and thus find out more information about the under-wraps model they just witnessed.

In giving up the whole spy photo farce, BMW gains perhaps a little bit of credibility in the process (not really), but more importantly the German company has found a way to heist some free advertising out of unsuspecting motorcycle publications. After all, any publication running a photo of a bike with a QR code on it is also therefore also running an interactive ad that enables readers to go to an OEM-managed website. Clever.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Harley Davidson Crowdsources Advertising on Facebook Harley Davidson No Cages

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harden the F*ck Up America – Australia Knows How to Promote Motorcycle Safety

10/14/2011 @ 6:06 am, by Jensen Beeler19 COMMENTS

Harden the F*ck Up America   Australia Knows How to Promote Motorcycle Safety the ride outdoor

You have to spend some time around Australians to fully appreciate the culture that has been fostered on the ass-end of the world. Having spent more years than I can count competing in sports against Australians, I already had an appreciation for the direct no-bullshit approach to personal communication that comes from the land down under. It is the same trait that gets Casey Stoner in trouble with fans, as when the former (and soon-to-be?) World Champion calls a spade a spade, well…it rubs them the wrong way, especially us Americans (case in point, the 2011 Indianapolis GP asphalt debacle).

You see, Americans in a broad-stroke generality don’t like to be told our babies are ugly, or that the Emperor has no clothes. Similarly, when it comes to our highway safety campaigns, we are coddled with cute public service announcements that do little to speak honestly about the reality of situations. That’s not the case in Australia however, as for the past month I’ve been assaulted with healthy & safety messages concerning motorcycles that do anything but mince words.

Ducati: Ads That Make You Go Hmm…

10/12/2011 @ 9:14 pm, by Jensen Beeler20 COMMENTS

Ducati: Ads That Make You Go Hmm... Ducati Grey Group Ad Morph 635x850

UPDATE: Ducati North America sent me a note explaining that these ads were not a part of corporate-initiated ad campaign. Their best guess is that they are spec-creative, or something done by the company’s Ecuadorian distributor.

Talking in generalities, Ducati is one of the better companies in the motorcycle industry when it comes to handling its market communications, and in an industry that’s generally abysmal at making creative advertisements, you can make of that praise as you will. Of course every now and then Bologna produces a dud campaign, and well…through each others’ failures, we can hopefully make progress. It’s not that the concept being used here is a bad one, it’s just not readily apparent (it’s also averaging below a 2.5/10 rating on Ads of the World right now).

Trying to make a statement about how owning a Ducati motorcycle is as fantastic of an accomplishment as becoming invisible, turning into other objects, walking through walls, and levitating, we’re not sure that the comparison, though clever, is readily apparent when these photos stand on their own on a page. Better pitched in the idea room than executed on the paper, after the third advertisement or so it finally hits you (the walking through walls one was the “ahh-ha!” moment for us). But as for a clearly communicated message, there is a bit left wanting here from Ducati and its ad agency, The Grey Group…that and the teapot thing is just damn silly. More examples after the jump.

Filed Under: What The F*ck

09/07/2011 @ 3:28 pm, by Jensen Beeler39 COMMENTS

I’m not even entirely sure where to start with this one. I know we’ve lambasted some ads from the motorcycle industry for being poorly executed, preaching the wrong message, or simply teetering on on the realm of Oedipus Rex, but this ad spot from Nissan takes the cake as the worst advertisement ever to involve a motorcycle. I’m honestly at a loss for words, so I’ll just say that I’ve always thought that the Nissan Juke was the ugly still-born bastard love child between a platypus and a tarnished sack of candied apples (I hear it’s nicer from the inside, where you can’t see how awkward of an automobile it is). I’d rather drive a Pontiac Aztec.

Source: About.com

Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

Video: Casey Stoner Helps Hock Some Hondas Honda CBR1000RR Casey Stoner Race Replica 635x476

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

Wisconsin Offers Harley-Davidson Branded License Plates

04/15/2011 @ 7:09 am, by Jensen Beeler8 COMMENTS

Wisconsin Offers Harley Davidson Branded License Plates Wisconsin Harley Davidson license plateThe great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words “Share the Road” wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause).

Admittedly, we’re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There is a need to educate new riders, and to generally be good stewards for our sport and industry. On the other hand though, we generally frown on the commercialization of public programs, and while Wisconsin is the home of America’s largest motorcycle manufacturer, the whole thing just feels dirty.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Caution: Smoking May be Hazardous to Your Health  Pirelli tire smoking ad Italy 3 635x453

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).