Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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You may remember that we reported earlier in July that Jorge “Aspar” Martinez was closing-in on realizing his dream of racing in the MotoGP series. Well, that day is finally upon us now. While at Donington Park this past weekend, Aspar announced that a deal with Ducati had indeed been reached.
The Spanish team principle will run a satellite Ducati team with a solitary bike, however a rider has yet to be determined. Alvaro Bautista, the most logical choice to pilot Aspar’s Ducati, has said that within the next few weeks he will make a decisions as to whether he will join MotoGP. Should he decide to move up to the premiere class, you can bet that he will land on the Spanish team.
If you didn’t know it by now, let us spoil the surprise from this last weekend’s Dutch GP for you: Rossi has claimed his 100th victory. With a century of wins under his belt, Rossi is only the second rider to achieve such a feat, and along that journey, an impressive array of statistics can be compiled.
Dorna Sports has compiled a list of Valentino’s accomplishments, which really showcases what a monumental rider the Italian is, and begs the question, will a rider every be able to fill the shoes he’ll leave behind? Continue reading for a comprehensive breakdown.

250GP World Champion Marco Simoncelli turned down offers last year to move up to MotoGP in favor of instead defending his title, but the young Italian rider has now announced that he intends on racing in MotoGP for 2010. While the Simoncelli has not been signed to a team, and no official interest has been made, the Italian seems to see the move as an certainty.





