Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Interview: Lucio Cecchinello – The Man Behind LCR Honda

03/29/2012 @ 2:46 pm, by Jensen Beeler6 COMMENTS

Former GP racer Lucio Cecchinello is a Honda man through and through. Team owner and principal at LCR Honda (the ‘LCR’ standing for Lucio Cecchinello Racing), Cecchinello started his racing career on a Honda NS125R, and worked his way up to the GP ranks, where he spent most of his time on a Honda RS125 (he finished his career on an Aprilia though). In 1996, Cecchinello started LCR, making him both the team’s rider and its principal director, an absolute rarity in the paddock.

LCR Honda slowly grew from the 125 & 250 Championships into the premier class of the sport: MotoGP. Campaigning a number of top riders, LCR Honda has seen Casey Stoner, Randy de Puniet, Alex de Angelis, Nobby Ueda, Toni Elias & Carlos Checa all ride the team’s bikes at some point in their careers. This year LCR Honda has Moto2 Champion Stefan Bradl in the saddle, and the team hopes the German rider will be just as impressive on the big bikes as he was with the 600’s.

Taking some time to talk to HRC’s PR machine, Cecchinello shares his unique perspective on having both a racing and managing career. As a satellite team owner, Cecchinello’s opinions about CRTs from a business perspective are especially intriguing, as he forecasts trouble for CRT teams trying to bring in big-name sponsors.

Perhaps most significant are his comments regarding Moto2 though, as Cecchinello believes that the middle class of GP racing should go to a 500cc two-cylinder format, which would allow manufacturers to race in all three class with the same cylinder and head designs. The interview is a pretty good read for any MotoGP fan, check it out after the jump.

Photo: The Aprilia Moto2 Racer that Never Was

01/11/2012 @ 11:09 am, by Jensen Beeler15 COMMENTS

Aprilia’s bid to race in the Moto2 Championship was apparently very short-lived, as Italian moto site Infomoto2 has uncovered a photo of the project, that is of course before Piaggio executives killed the racing effort. Hoping to continue the brand’s domination in the middle-class of GP racing, Aprilia’s Moto2 effort surely suffered from the fact that a Honda CBR motor would reside inside the Italian company’s prototype machine. The conflict of interest is surely understandable, although admittedly Aprilia had no 600cc motor of its own to use for the Moto2 class. Still, a piece of “what could have been” racing history, if you squint hard enough you can see some of Aprilia’s other GP racing efforts in the bike’s design.

Moto2 Costs €700,000 per Season – Moto2 Bikes Are Over 10x Cheaper than 250GP

03/12/2010 @ 5:20 pm, by Jensen Beeler1 COMMENT

Spanish news site AS.com has an interesting story that breaks down the cost teams will have to bear in the new Moto2 600cc prototype series. Moto2 replaced 250GP for one main reason: money. The series was designed to be cheaper to enter and cheaper to compete in, as well as having bikes that were more analogous to what is making it into consumers’ hands on the showroom floor. So did Moto2 live up to these goals? The answer as AS.com found out is a resounding yes. Click past the break to see the price breakdown and comparison to 250GP.

250GP: Victory Wheelie Gone Wrong

08/17/2009 @ 9:03 am, by Jensen BeelerComments Off

Aspar Ducati Satellite Team Official – No Bautista Yet

08/01/2009 @ 10:05 am, by Jensen Beeler2 COMMENTS

Alvaro-Bautista-250GP

You may remember that we reported earlier in July that Jorge “Aspar” Martinez was closing-in on realizing his dream of racing in the MotoGP series. Well, that day is finally upon us now. While at Donington Park this past weekend, Aspar announced that a deal with Ducati had indeed been reached.

The Spanish team principle will run a satellite Ducati team with a solitary bike, however a rider has yet to be determined. Alvaro Bautista, the most logical choice to pilot Aspar’s Ducati, has said that within the next few weeks he will make a decisions as to whether he will join MotoGP. Should he decide to move up to the premiere class, you can bet that he will land on the Spanish team.

Rossi: 100 Wins by the Numbers

07/01/2009 @ 9:37 am, by Jensen BeelerComments Off

Valentino-Rossi-Assen-100-wins

If you didn’t know it by now, let us spoil the surprise from this last weekend’s Dutch GP for you: Rossi has claimed his 100th victory. With a century of wins under his belt, Rossi is only the second rider to achieve such a feat, and along that journey, an impressive array of statistics can be compiled.

Dorna Sports has compiled a list of Valentino’s accomplishments, which really showcases what a monumental rider the Italian is, and begs the question, will a rider every be able to fill the shoes he’ll leave behind? Continue reading for a comprehensive breakdown.

Marco Simoncelli to MotoGP in 2010?

06/12/2009 @ 10:17 am, by Jensen Beeler2 COMMENTS

marco-simoncelli-gilera-250gp

250GP World Champion Marco Simoncelli turned down offers last year to move up to MotoGP in favor of instead defending his title, but the young Italian rider has now announced that he intends on racing in MotoGP for 2010. While the Simoncelli has not been signed to a team, and no official interest has been made, the Italian seems to see the move as an certainty.