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It all started innocently enough, as I was having dinner with some friends from Dainese before the West Coast Moto Jam, they suggested that I do a two-up ride with Jason Pridmore on the National Guard Suzuki Superbike. “Yeah, that’d be really cool,” I said in response, trying not to burst with excitement as to how awesome and unique I thought the experience would be. Barely sleeping the night before, I arrived Saturday morning at Infineon Raceway, and got decked out in the Dainese/AGV gear that was provided, and headed over to the National Guard Jordan Superbike team pits where we met up with Jason Pridmore.

I was accompanied by several National Guardsmen and some fans (you can win a two-up ride by following Jason on Twitter), and before we got started the AMA & FIM World Endurance veteran introduced the program to us. “Before we start has anyone here been drinking?” asked Pridmore – the day had been hot, and this was a NASCAR venue after all. Raising his hand and looking at the ten of us, “Oh, so just me?..let’s get started” continued Pridmore. Yeah…it was going to be like that.

Swinging my leg over the pillion seat on the Suzuki GSX-R1000, Jason gave me a run-down again on the instructions, and asked me how I was feeling. “I’m pumped,” I replied. “Go as fast as you can.” Now let us take a moment to evaluate who this is the point where I made my critical error in the day, as I suspect Pridmore takes a special joy in scaring the life out of hapless moto-journalists who find themselves on the back of his motorcycle.

Actually, Jason makes it a point to say in his briefing that the goal is to make the ride fun for every passenger, and consider that a goal achieved, as you’d be hard pressed to find someone getting off the back of Jordan Suzuki without a grin that stretches ear-to-ear. However, I suspect that if you’re a motorcycle blogger with more ego than commonsense, this whole concept is forfeit, and it’s at this point in time that I would like to apologize to every pillion I’ve ever had on the back of my street bikes (you know who you are).

This week on E:60, ESPN’s Hannah Storm got a moment to interview Michael Jordan about his involvement in motorcycles and ownership of the Michael Jordan Motorsports team, which found its first victory ever while at this year’s Daytona 200 season opener. In the interview, Jordan talks about how he got into the sport of motorcycling, and the trials and tribulations of owning a motorsports team.

While motorcycle enthusiasts might not appreciate the surface-level treatment Storm and ESPN give motorcycle racing in the segment, it’s also important to realize that someone like Michael Jordan brings a spotlight on our sport and industry that has never before been seen by mainstream media and consumers. Check the segment after the jump, and let us know if you think this is a positive or negative publicity boost for motorcycles.