Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Ducati Superbike 1199 to Get Significant Price Increase

09/14/2011 @ 6:45 pm, by Jensen Beeler69 COMMENTS

If you’re one of the many Ducatisti that are salivating for the 2012 Ducati Superbike 1199, you better start unloading your IRA, cashing-out your savings, and raiding your kids’ piggy banks, because Ducati is set to increase its flagship’s base price for the 2012 model year. With the base model Superbike 1198 sporting a $16,500 price tag here in the United States, and selling for just shy of €18,000 in Italy, Asphalt & Rubber has gotten confirmation that Ducati will bump the upcoming Superbike 1199’s price tag by several thousand euros/dollars when it debuts later this year.

Expected to be a €20,000+ bike in Europe, we can only imagine what that price tag on the base model 1199 will amount to here in the North American market, though we wouldn’t be surprised with a figure in the $19,000 range (or just shy of it). With two higher-spec versions expected as well, an “S” and a race variant, A&R has also heard rumors that the pricier models will see an even larger price increase over the 1198’s figures, making owning a Superbike 1199 a very pricy commitment to one’s garage.

WSBK-Spec Ducati Superbike 1199 Spied Testing…Again

09/10/2011 @ 1:07 pm, by Jensen Beeler8 COMMENTS

In yet another glimpse of the 2012 Ducati Superbike 1199, we see the World Superbike-spec version of the v-twin machine testing on the track with a Ducati test rider at the helm. Clearly seen are the Öhlins FGR forks and horizontally-placed rear shock, and also apparent is the dual-underslung exhaust cans that the belly pan accents (we like this touch a lot). Beyond the blacked-out race bodywork, there isn’t anything terribly new to glean from the photo, but what is interesting is that for an OEM that is rumored to have no plans for a factory-backed team in WSBK for 2012, it sure is testing its WSBK-spec racer quite a bit. Make of that as you will.

Source: Ducati.org via Ducati News Today

Ducati Superbike 1199 Spotted Again

08/01/2011 @ 9:34 am, by Jensen Beeler9 COMMENTS

The 2012 Ducati Superbike 1199 is shaping up to be the school yard tease, giving us a glimpse of its still unfinished form seemingly on a regular basis now. Spotted with another cameraphone “spy photo” somewhere on the streets of Italy, we get a fairly clear side profile of the new 1199. The underslung exhaust is perhaps the focal point of this unofficial teaser shot, which is interesting as we hear Bologna has recently been having internal meetings about its final design.

Best Shots of the Ducati Superbike 1199 So Far

07/22/2011 @ 2:49 pm, by Jensen Beeler14 COMMENTS

Though still small in resoltuion, these are the best shots of the upcoming 2012 Ducati Superbike 1199 that we’ve seen to-date. Testing at the Mugello circuit in Italy a few months ago (alongside Ducati Corse and the Ducati Desmosedici GP12), Ducati is slowly progressing on the Superbike 1199‘s final design, which sees the flagship motorcycle ditching its trellis frame for a MotoGP-inspired stressed airbox front end.

The Superquadrata v-twin motor is built overly-square, and should produce nearly 200hp in its max trim. Other features are the LED headlight system, a horizontally-mounted rear shock, and a unicorn tears lubrication system (we’re not so sure about one of these three features). Expect more photos and info to “leak” out of Ducati as we get closer to EICMA, where the Ducati Superbike 1199 will debut. Thanks for the tip Geoffry!

First Shots: 2012 Ducati Superbike 1199

07/02/2011 @ 2:20 pm, by Jensen Beeler26 COMMENTS

In this new age of motorcycle marketing, it’s clear that Italian magazine Motociclismo has been given Bologna’s blessing as its favored child of motorcycle media. Accordingly, the publication has been at the forefront of information and photos of the new 2012 Ducati Superbike 1199, and just recently teased this photo of the Ducati Superbike 1199’s headlight, which we know to be the first LED headlight to come on a production motorcycle.

Obviously having some time with the new Superbike 1199 (or at least having one very gracious friend in the Ducati factory), Motociclismo has a bevy of detail shots of the 1199 (we refuse to buy into the Xtreme naming rumors and hype). In the photos, we not only get a better glimpse at the LED headlights, but also the enlarged gilled air intake that surrounds the headlight unit. Also readily seen is the horizontally mounted rear shock, and near it is what Motociclismo is saying is the plastic-guarded collector pipe for the underslung exhaust, however our sources tell us it connects to a second exhaust which exits out the rear of the tail section, as seen on the Ducati Desmosedici GP12.

Ducati Superbike 1199 Will Have LED Headlight

06/30/2011 @ 10:48 am, by Jensen Beeler18 COMMENTS

After seeing the front fairing of the new 2012 Ducati Superbike 1199 last week, we idly speculated that the design included an LED (light-emitting diode) headlamp, as no bulbs or projector assemblies could be seen in the housing. Another tip-off were the slats in the headlight housing, which can readily be seen, and look very similar to the setup used by Audi on its R18 TDI Le Mans race car. Getting a few tips from our loyal readers, and following up with several of our sources, we can confirm that the new Ducati Superbike 1199 will use a completely LED-based headlight system — the first production motorcycle to use such an assembly.

Photo: 2012 Ducati Superbike 1199’s Headlights

06/27/2011 @ 3:42 pm, by Jensen Beeler16 COMMENTS

Motociclismo.it continues to be Ducati’s favorite channel to leak teasers of its upcoming Superbike, the 2012 Ducati Superbike 1199. Promising to be a revolutionary design for the Italian brand, we know already that the bike will shed roughly 20 lbs from the 1198 model, while adding 20hp to its peak horsepower figure. This astonishing power increase comes from the “Superquadrata” v-twin motor, which features an overly-square cylinder design, that should rev to peaky power delivery delight (if you’re into that sort of thing).

From this latest photo we see that the new 1199 (we’ve been enjoying the rumors that the new Superbike would be called the Xtreme) borrows from the 916’s squinty highlight design, while adding the 1098/1198’s more pronounced air intake structure. The Ducati Superbike 1199 will be fed that healthy dose of oxygen through a stressed aluminum airbox/headtube design, à la its MotoGP frameless technology, and for which we’ve already seen patents of the design.

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