If I didn’t already know that this video was made by some guys in their spare time, I could have sworn that this short film was one of the better efforts by Ducati or Dainese (or anyone in motorcycling for that matter) at some cool videography. The brainchild of , this short video is the work product of several A/V industry professionals who just wanted to mess around with some cameras, a bike, and the open road on their days off from working for the man. Shot around the San Francisco Bay Area, astute eyes will see scenes from San Francisco, Altamont Pass, the Pacific Coast Highway, and other Nor Cal staples.

When you consider how much time, money, and effort went into Ducati’s Diavel ad spot, and the product that came out of that production, it sort of baffles your mind about what’s going on in the motorcycle industry (at least they didn’t hire “a publication of record” to produce it for them). There’s clearly a need in the market for better motorcycle videos, and there’s clearly a market of talented videographers out there to fill the need, Oh, did we mention Barry is looking for a job?

Source: Vimeo