Every year we find ourselves covering the launch of LCR Honda’s team livery and subsequent photo shoot. Maybe it is because we love Lucio Cecchinello’s approach to localized sponsorship for his MotoGP team, but more likely it is the attention to detail and artisan approach the Italian brings to his satellite Honda squad.
This isn’t just a motorcycle team, it is a family…a family of very passionate motorcyclists, and it shows. For 2013, Stefan Bradl is back, and will be campaigning the season with a factory-spec Honda RC213V race bike. More photos after the jump.
Source: LCR Honda