Ahead of its debut in a couple week at the EICMA show in Milan, the MV Agusta Rivale has broken some of its cover, with the Italian “motorcycle art” manufacturer releasing an official sketch of the upcoming hypermotard-styled motorcycle. Obviously looking to drum-up some buzz about MV Agusta’s third addition to the company’s three-cylinder range, we think the sketch will have the desired effect.
Showing us only the rear three-quarter view of the Rivale, it s clear that MV Agusta has carried over the three-pipe exhaust system that has become an iconic part of the MV Agusta F3, which is an element that is beginning to define the company’s three-cylinder motorcycles. Speaking of iconic motorcycles, in the rear indicators of the MV Agusta Rivale, we can see some inspiration from the Ducati Diavel, which may turn-off some fans.
However, the overall package looks quite good so far, and if the Varese brand ends up delivering a motorcycle close to what is represented here, it should have another winner on its hands. Dependent on the success of its three-cylinder motorcycles, MV Agusta needs not only a favorable launch in Milan, but also strong sales afterwards.
While the launch seems to be on the right track, MV Agusta has been slow to overhaul its ailing dealer network, which really should be mission one for the brand, as it has never suffered from “product” or “marketing” issues, having a history of creating some of the most lust-worthy motorcycles in modern time.
Expect the MV Agusta Rivale to feature a stroked-out 800cc three-cylinder motor (same as the expected-at-Milan MV Agusta Brutale 800), and to be available in September 2013. No word on price yet.