Aprilia is getting serious with its sport bike offerings here in the United States, as we just got an email from Aprilia USA announcing massive price reductions on its 2012 model year Aprilia Tuono V4 R, Aprilia RSV4 R APRC, and Aprilia RSV4 Factory APRC, to the tune of $2,000, $3,000, and $4,000 respectively. That’s right, you can get a Tuono V4 R for $12,999, an RSV4 R APRC for $13,999, and an RSV4 Factory APRC for $18,999 MSRP. Boom goes the dynamite.
Called the Aprilia V4All program, the latest pricing on the RSV4 and Tuono V4 is a very aggressive move from the Italian brand. Despite having segment-leading motorcycles in the RSV4 and Tuono machines, Aprilia has never shown much sales success for its efforts, and the fact that there are enough 2012 models still sitting on dealership floors to warrant this program in the first place is a telling sign into the sales troubles the brand has had in the US.
Hoping to tackle the problem with its price point, Aprilia USA hopes that buyers will give the Italian a second-look when buying a new sport bike this year. We suspect that the new price points will likely slot underneath the pricing on the 2013 Aprilia RSV4 Factory APRC ABS and SBK Special Edition models, which presumably will be announced tomorrow by Aprilia USA.
Source: Aprilia USA; Photo: © 2012 Scott Jones / Scott Jones Photography – All Rights Reserved