Kawasaki has huffed the same crazy glue as BMW, and gotten themselves a video portal aptly named: KawasakiTV. Now while the BMW version has all the spit and polish you’d expect from the German AutoHaas, Kawasaki has all the lack-luster half-assed marketing attempts we’ve grown to cheerish from the Green Monster. The shows all of its ads, clips, and racing footage going back to 2006, although after playing with it for a bit, they appear to show you only a limited number of ads at random. Also, the site, for whatever reason, is in Spanish, but it’s easy enough to navigate around. The link can be found here.
On a marketing note. Kawasaki, why would you host a site on someone else’s domain? Why would you try and shoe-horn your logo onto a template that clearly is from a common bin. And lastly, who is your brand manager, and what street will he be committing ritual suicide over this botch job?
Wow, I can’t believe I got through this post without one reference to letting the good times roll…