Italian Sales Figures Show Insight into FZ8

02/03/2010 @ 11:36 am, by Jensen Beeler8 COMMENTS

Italian Sales Figures Show Insight into FZ8 2010 Yamaha FZ8 1 560x420

The announcement of the 2010 Yamaha FZ8 left many Americans confused as to why the Japanese company would release a 800cc version of it FZ1 naked streetbike. While Yamaha hasn’t confirmed the FZ8 will be coming to the US in 2010 (all the information to-date has come from Yamaha EU), abroad the battle in the 800cc middleweight slot has become increasingly contentious, and more importantly Yamaha’s presence there surprisingly non-existent.

The Associazione Nazionale Ciclo Motociclo Accessori (ANCMA), which is the Italian equivalent to our Motorcycle Industry Council (MIC), has posted some interesting numbers on Italian bike sales. Taking a quick look at the Top 10 (in the Big 1o use of the number), we see three 800cc class motorcycles, and a handful of other bikes that you could consider alternatives to a middleweight naked bike. These bikes account for the fat-end of the tail in sales distribution, i.e. where manufacturers make the most money, but until recently this has been a market segment devoid of the tuning fork brand.

Unlike here in the USA, our European brothers have an inclination for the 750/800cc displacement size, and they are apparently selling very well abroad. There is little dispute that the BMW R1200GS has been the best selling motorcycle in the EU and in the world for some time now. The success of the GS in its various forms even prompted Ducati to chase the older and better monied adventure bike market with its 2010 Ducati Multistrada 1200. But the GS’s dominance seems to be coming to a close, at least in Italy (although other countries in the EU are likely to show similar numbers), and we can already see the rise of the 750/800cc naked class.

Part of the factor is certainly taste, but also consider that insurance abroad isn’t the same as it is here in the US. We Americans pay a pittance compared to our friends across the pond, and the deviation among motorcycle models and premium payment isn’t great. However find yourself in Europe, and you’ll pay handsomely for that litre bike, and you’ll pay out the nose if it is classified as a “sport bike”.

Considering the cheap cost up-front, and much more down to Earth pricing on naked bikes of a smaller displacement, the 800cc market provides a good mixture of performance and affordability to European riders. For these reasons, it makes the introduction of Yamaha to this market segment a logical choice, and the FZ8 a sure fire hit in the EU, but also these same reasons make the introduction of the FZ8 into the American market unlikely.

Considering the comparatively lower sales of the Ducati Hypermotard 796 and BMW F800R in the US expected for 2010, and the relative affordability of bigger displacement motorcycles, the FZ8 just doesn’t make the same economic sense here in the States. Yamaha is clearly entering into a hot market for the EU, but it remains to be seen if we’ll see the FZ8 domestically. Time will tell on this one.

Pos.ManufacturerModelSegmentTotal
001BMWR 1200 GSEnduro202
002KAWASAKIZ 750Naked196
003KAWASAKIZ1000Naked167
004DUCATIHYPERMOTARD 796Supermotard127
005BMWR 1200 GS ADVENTUREEnduro123
006HONDAXL 700 V TRANSALPEnduro118
007KAWASAKIVERSYSEnduro117
008DUCATIM 696Naked112
009KAWASAKIER-6NNaked104
010YAMAHAXJ6-NNaked97
011BMWF 800 RNaked93
012HONDACBR 1000 RRSportive88
013YAMAHAYZF-R125Sportive88
014KTM250 EXC RACINGEnduro85
015HONDA ITALIACB 1000 RNaked82
016HONDA ITALIACB 600 F HORNETNaked81
017DUCATISTREETFIGHTERNaked80
018YAMAHAYZF-R1Sportive79
019KTM125 EXCEnduro75
020BMWS 1000 RRSportive74
021BMWR 1200 RNaked72
022HUSQVARNASM 125Supermotard71
023SUZUKIDL 650 V-STROMEnduro70
024KTM300 EXCEnduro69
025KTMEXC 450Enduro67
026BMWF 800 GSEnduro66
027BETAEVO 2T 290Trial63
028SUZUKIGSR 600Naked58
029KAWASAKININJA ZX-6RSportive57
030YAMAHAYZF-R6Sportive54
031TRIUMPHBONNEVILLENaked53
032YAMAHAFZ6-SNaked51
033APRILIADORSODURO 750Supermotard47
034SUZUKIGSX-R 750Sportive46
035HONDACRE F 250R HMEnduro44
036KTM500 EXCEnduro44
037HARLEY-DAVIDSONFLSTFB FAT BOY SPECIALCustom43
038HONDAVFR 1200 FSportive41
039TRIUMPHTIGER 1050Turismo40
040YAMAHAXT 660 Z TENEREEnduro40
041APRILIARSV 4 1000 RSportive39
042BMWR 1200 RTTurismo38
043SUZUKIGSX-R 1000Sportive38
044DUCATIMULTISTRADA 1200 S TOURINGTurismo37
045HONDACBR 600 RRSportive37
046KAWASAKININJA 250RSportive37
047KAWASAKIVN 900 CLASSICCustom37
048MV AGUSTABRUTALE 1090 RRNaked37
049APRILIARS 125Sportive36
050SUZUKIGLADIUS 650Naked36
051TRIUMPHSTREET TRIPLENaked36
052YAMAHAFAZER 1000Naked36
053DUCATI1198/1198SSportive35
054KTMEXC 400Enduro35
055DUCATI848Sportive34
056HARLEY-DAVIDSONXL883N IRON 883Custom34
057KTM1000 SUPERMOTOSupermotard34
058YAMAHAWR 125 XSupermotard33
059KAWASAKININJA ZX-10RSportive32
060BMWF 650 GS NEWEnduro29
061HUSQVARNASM 510Supermotard29
062HUSQVARNATE 450Enduro28
063SYMXS125-K M.Y.08Naked28
064TRIUMPHSPEED TRIPLE 1050Naked28
065KAWASAKIER-6FNaked27
066MV AGUSTABRUTALE 990 RNaked27
067DUCATIHYPERMOTARD 1100 EVOSupermotard26
068HARLEY-DAVIDSONFXDWG DYNA WIDE GLIDECustom26
069HUSQVARNATE 250Enduro25
070KTM990 ADVENTUREEnduro25
071MOTO GUZZIV7 CLASSICNaked25
072YAMAHAWR 450Enduro25
073HUSQVARNATE 510Enduro24
074APRILIARSV 4 1000 FACTORYSportive23
075DUCATIMONSTER 1100Naked23
076HARLEY-DAVIDSONXL883L SPORTSTER 883 LOWCustom23
077KAWASAKIKLX 250 SEnduro23
078YAMAHAFZ1Naked22
079YAMAHAFZ6-NNaked22
080BETAALP 4.0Enduro21
081BUELL1125CRSportive21
082HARLEY-DAVIDSONFXDB DYNA STREET BOBCustom21
083KAWASAKI1400 GTRTurismo21
084YAMAHAWR 250 FEnduro21
085BMWK 1300 RNaked20
086HARLEY-DAVIDSONFXDC DYNA SUPER GLIDE CUSTOMCustom20
087HUSABERGFE 450Enduro20
088KTM690 LC4Supermotard20
089YAMAHAXJ6-SNaked20
090GAS GASENDUCROSS 300Enduro19
091HARLEY-DAVIDSONFXDF DYNA FAT BOBCustom19
092HARLEY-DAVIDSONXL1200N SPORTSTER 1200 NIGHTSTERCustom19
093HUSQVARNASM 610Supermotard19
094HUSQVARNAWRE 125Enduro19
095YAMAHAXVS 950 ACustom19
096BUELLXB12SX LIGHTNINGNaked18
097DERBIGPR 125 RACING 4TSportive18
098HARLEY-DAVIDSONFLHX STREET GLIDECustom18
099HONDACRE F 450R HMEnduro18
100HONDA ITALIACBF 1000Naked18

Source: MotoBlog.it

Comment:

  1. mafiax says:

    RT @Asphalt_Rubber: Italian Sales Figures Show Insight into FZ8 – http://bit.ly/c4dxCr #motorcycle

  2. RT @Asphalt_Rubber: Italian Sales Figures Show Insight into FZ8 http://bit.ly/c4dxCr

  3. John says:

    You say “Considering the comparatively lower sales of the Ducati Hypermotard 796 and BMW F800R in the US expected for 2010″, yet the F800R isn’t even offered in the US (neither is the F800S anymore, only the ST), unless you know something we don’t???

  4. Italian Sales Figures Show Insight into FZ8 – http://bit.ly/c4dxCr #motorcycle

  5. Italian Sales Figures Show Insight into FZ8: Considering the comparatively lower sales of the Ducati Hypermotard 7… http://bit.ly/c7aOin

  6. Italian Sales Figures Show Insight into FZ8 http://bit.ly/90rSaZ

  7. Pat says:

    Another non-offering from BMW is the K1300R:

    “BMW has no information on the future availability of the 2010 BMW K 1300 R in the United States. However, BMW is dreaming of exciting ways to tempt and please its special customers. We are designing and building models destined to propel BMW’s brand of power and style to a new level of riding pleasure. We suggest staying in touch with us through our website…”

    I was told by one sales rep at the NY International Motorcycle Show that this was due to the poor sales of the K1200R here in the states.

  8. Nick says:

    I think one of the more interesting items in the list is the number of S100RRs sold- almost as many as the RSV4 (both) + the 1198(both).