Italian Sales Figures Show Insight into FZ8

02/03/2010 @ 11:36 am, by Jensen Beeler8 COMMENTS

The announcement of the 2010 Yamaha FZ8 left many Americans confused as to why the Japanese company would release a 800cc version of it FZ1 naked streetbike. While Yamaha hasn’t confirmed the FZ8 will be coming to the US in 2010 (all the information to-date has come from Yamaha EU), abroad the battle in the 800cc middleweight slot has become increasingly contentious, and more importantly Yamaha’s presence there surprisingly non-existent.

The Associazione Nazionale Ciclo Motociclo Accessori (ANCMA), which is the Italian equivalent to our Motorcycle Industry Council (MIC), has posted some interesting numbers on Italian bike sales. Taking a quick look at the Top 10 (in the Big 1o use of the number), we see three 800cc class motorcycles, and a handful of other bikes that you could consider alternatives to a middleweight naked bike. These bikes account for the fat-end of the tail in sales distribution, i.e. where manufacturers make the most money, but until recently this has been a market segment devoid of the tuning fork brand.

Unlike here in the USA, our European brothers have an inclination for the 750/800cc displacement size, and they are apparently selling very well abroad. There is little dispute that the BMW R1200GS has been the best selling motorcycle in the EU and in the world for some time now. The success of the GS in its various forms even prompted Ducati to chase the older and better monied adventure bike market with its 2010 Ducati Multistrada 1200. But the GS’s dominance seems to be coming to a close, at least in Italy (although other countries in the EU are likely to show similar numbers), and we can already see the rise of the 750/800cc naked class.

Part of the factor is certainly taste, but also consider that insurance abroad isn’t the same as it is here in the US. We Americans pay a pittance compared to our friends across the pond, and the deviation among motorcycle models and premium payment isn’t great. However find yourself in Europe, and you’ll pay handsomely for that litre bike, and you’ll pay out the nose if it is classified as a “sport bike”.

Considering the cheap cost up-front, and much more down to Earth pricing on naked bikes of a smaller displacement, the 800cc market provides a good mixture of performance and affordability to European riders. For these reasons, it makes the introduction of Yamaha to this market segment a logical choice, and the FZ8 a sure fire hit in the EU, but also these same reasons make the introduction of the FZ8 into the American market unlikely.

Considering the comparatively lower sales of the Ducati Hypermotard 796 and BMW F800R in the US expected for 2010, and the relative affordability of bigger displacement motorcycles, the FZ8 just doesn’t make the same economic sense here in the States. Yamaha is clearly entering into a hot market for the EU, but it remains to be seen if we’ll see the FZ8 domestically. Time will tell on this one.

Pos. Manufacturer Model Segment Total
001 BMW R 1200 GS Enduro 202
002 KAWASAKI Z 750 Naked 196
003 KAWASAKI Z1000 Naked 167
004 DUCATI HYPERMOTARD 796 Supermotard 127
005 BMW R 1200 GS ADVENTURE Enduro 123
006 HONDA XL 700 V TRANSALP Enduro 118
007 KAWASAKI VERSYS Enduro 117
008 DUCATI M 696 Naked 112
009 KAWASAKI ER-6N Naked 104
010 YAMAHA XJ6-N Naked 97
011 BMW F 800 R Naked 93
012 HONDA CBR 1000 RR Sportive 88
013 YAMAHA YZF-R125 Sportive 88
014 KTM 250 EXC RACING Enduro 85
015 HONDA ITALIA CB 1000 R Naked 82
016 HONDA ITALIA CB 600 F HORNET Naked 81
017 DUCATI STREETFIGHTER Naked 80
018 YAMAHA YZF-R1 Sportive 79
019 KTM 125 EXC Enduro 75
020 BMW S 1000 RR Sportive 74
021 BMW R 1200 R Naked 72
022 HUSQVARNA SM 125 Supermotard 71
023 SUZUKI DL 650 V-STROM Enduro 70
024 KTM 300 EXC Enduro 69
025 KTM EXC 450 Enduro 67
026 BMW F 800 GS Enduro 66
027 BETA EVO 2T 290 Trial 63
028 SUZUKI GSR 600 Naked 58
029 KAWASAKI NINJA ZX-6R Sportive 57
030 YAMAHA YZF-R6 Sportive 54
031 TRIUMPH BONNEVILLE Naked 53
032 YAMAHA FZ6-S Naked 51
033 APRILIA DORSODURO 750 Supermotard 47
034 SUZUKI GSX-R 750 Sportive 46
035 HONDA CRE F 250R HM Enduro 44
036 KTM 500 EXC Enduro 44
037 HARLEY-DAVIDSON FLSTFB FAT BOY SPECIAL Custom 43
038 HONDA VFR 1200 F Sportive 41
039 TRIUMPH TIGER 1050 Turismo 40
040 YAMAHA XT 660 Z TENERE Enduro 40
041 APRILIA RSV 4 1000 R Sportive 39
042 BMW R 1200 RT Turismo 38
043 SUZUKI GSX-R 1000 Sportive 38
044 DUCATI MULTISTRADA 1200 S TOURING Turismo 37
045 HONDA CBR 600 RR Sportive 37
046 KAWASAKI NINJA 250R Sportive 37
047 KAWASAKI VN 900 CLASSIC Custom 37
048 MV AGUSTA BRUTALE 1090 RR Naked 37
049 APRILIA RS 125 Sportive 36
050 SUZUKI GLADIUS 650 Naked 36
051 TRIUMPH STREET TRIPLE Naked 36
052 YAMAHA FAZER 1000 Naked 36
053 DUCATI 1198/1198S Sportive 35
054 KTM EXC 400 Enduro 35
055 DUCATI 848 Sportive 34
056 HARLEY-DAVIDSON XL883N IRON 883 Custom 34
057 KTM 1000 SUPERMOTO Supermotard 34
058 YAMAHA WR 125 X Supermotard 33
059 KAWASAKI NINJA ZX-10R Sportive 32
060 BMW F 650 GS NEW Enduro 29
061 HUSQVARNA SM 510 Supermotard 29
062 HUSQVARNA TE 450 Enduro 28
063 SYM XS125-K M.Y.08 Naked 28
064 TRIUMPH SPEED TRIPLE 1050 Naked 28
065 KAWASAKI ER-6F Naked 27
066 MV AGUSTA BRUTALE 990 R Naked 27
067 DUCATI HYPERMOTARD 1100 EVO Supermotard 26
068 HARLEY-DAVIDSON FXDWG DYNA WIDE GLIDE Custom 26
069 HUSQVARNA TE 250 Enduro 25
070 KTM 990 ADVENTURE Enduro 25
071 MOTO GUZZI V7 CLASSIC Naked 25
072 YAMAHA WR 450 Enduro 25
073 HUSQVARNA TE 510 Enduro 24
074 APRILIA RSV 4 1000 FACTORY Sportive 23
075 DUCATI MONSTER 1100 Naked 23
076 HARLEY-DAVIDSON XL883L SPORTSTER 883 LOW Custom 23
077 KAWASAKI KLX 250 S Enduro 23
078 YAMAHA FZ1 Naked 22
079 YAMAHA FZ6-N Naked 22
080 BETA ALP 4.0 Enduro 21
081 BUELL 1125CR Sportive 21
082 HARLEY-DAVIDSON FXDB DYNA STREET BOB Custom 21
083 KAWASAKI 1400 GTR Turismo 21
084 YAMAHA WR 250 F Enduro 21
085 BMW K 1300 R Naked 20
086 HARLEY-DAVIDSON FXDC DYNA SUPER GLIDE CUSTOM Custom 20
087 HUSABERG FE 450 Enduro 20
088 KTM 690 LC4 Supermotard 20
089 YAMAHA XJ6-S Naked 20
090 GAS GAS ENDUCROSS 300 Enduro 19
091 HARLEY-DAVIDSON FXDF DYNA FAT BOB Custom 19
092 HARLEY-DAVIDSON XL1200N SPORTSTER 1200 NIGHTSTER Custom 19
093 HUSQVARNA SM 610 Supermotard 19
094 HUSQVARNA WRE 125 Enduro 19
095 YAMAHA XVS 950 A Custom 19
096 BUELL XB12SX LIGHTNING Naked 18
097 DERBI GPR 125 RACING 4T Sportive 18
098 HARLEY-DAVIDSON FLHX STREET GLIDE Custom 18
099 HONDA CRE F 450R HM Enduro 18
100 HONDA ITALIA CBF 1000 Naked 18

Source: MotoBlog.it

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  • John

    You say “Considering the comparatively lower sales of the Ducati Hypermotard 796 and BMW F800R in the US expected for 2010”, yet the F800R isn’t even offered in the US (neither is the F800S anymore, only the ST), unless you know something we don’t???

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  • Pat

    Another non-offering from BMW is the K1300R:

    “BMW has no information on the future availability of the 2010 BMW K 1300 R in the United States. However, BMW is dreaming of exciting ways to tempt and please its special customers. We are designing and building models destined to propel BMW’s brand of power and style to a new level of riding pleasure. We suggest staying in touch with us through our website…”

    I was told by one sales rep at the NY International Motorcycle Show that this was due to the poor sales of the K1200R here in the states.

  • Nick

    I think one of the more interesting items in the list is the number of S100RRs sold- almost as many as the RSV4 (both) + the 1198(both).