Changes in Ducati North America Management

05/03/2011 @ 4:55 pm, by Jensen Beeler2 COMMENTS

Changes in Ducati North America Management Ducati Streetfighter burnout 635x423

More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.

It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.

“It is an honor to arrive in my new position with the company I have loved for so many years,” said Cheraki. “I look forward to settling into my new position and further contributing to the tremendous success story that our North American business has been through these past few quarters.”

Cheraki had been Ducati’s Managing Director in the Ducati West Europe subsidiary before this engagement. With Ducati since 1998, Charaki first got his start with the company at Ducati France. From there, Cheraki oversaw the brand operations in Benelux and Scandinavia, and was part of the process in merging those subsidiaries in January 2010 to form the new Ducati West Europe organization.

Ducati North America is also announcing other new strategic hires to help fill its Cupertino office. Fifteen-year motorcycle industry veteran Christopher Pearson has joined Ducati North America as Commercial Director for Canada, and will lead Canadian sales & marketing activities.

Tom Buttleman has been appointed as the North American Network Development Manager, and has been tasked with further strengthening the dealer network and managing the brand’s retail identity. Lastly, Ryan Speer has taken on the role of Dealer Marketing Coordinator , and will be working with the dealer network in order to directly support their Ducati marketing activities.

Source: Ducati North America

Comment:

  1. Other Sean says:

    This line from the article confused me: It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy….

    Does that mean he was acting CEO of Ducati in Italy? What happened to Gabriele del Torchio (I think that was his name)?

  2. No. GdT is still CEO of Ducati Motor Holdings. Silei was interim-CEO of Ducati North America, but was running the North American operations from Italy, since he’s still the big pooba of sales over there.

    Sorry for the confusion.