Cruiser Market Hit the Hardest by Recession

08/11/2009 @ 7:49 pm, by Jensen Beeler1 COMMENT

Cruiser Market Hit the Hardest by Recession dark road 560x420

According to the latest polls conducted by PowerSports Business, the cruiser segment of motorcycle sales have been hit the hardest during the current economic meltdown, seeing nearly a 31% drop over last year’s numbers. Following close behind are dual-sport sales, which were reported to be down 29%. Touring bikes have fared better than the rest of the industry, showing only an 9% drop in sales figures.

No numbers were released for the sportbike segment, but these numbers do seem to be better a better outcome than what was being reported by the metric manufacturers earlier this month. Without more data, it’s hard to say who/where the most pain is being felt in the industry, but there clearly are brands and segments that seem to be more insularly to the fluctuations in our economic condition.

Source: PowerSports Business

Comment:

  1. Cruiser Market Hit the Hardest by Recession – http://bit.ly/y6Rk0 #motorcycle