You would have to live a life devoid of social media — raising some interesting issues about how you’re on Asphalt & Rubber in the first place — not to know about the Ice Bucket Challenge videos that occurring to help raise awareness about amyotrophic lateral sclerosis (ALS), which is also known as Lou Gehrig’s disease.
The campaign is pretty straight forward: someone nominates you to dump a bucket of ice water on your head, you post up a video of you accepting the challenge, and then you nominate a three other people to take the challenge themselves within 24hrs — or, you can opt for the drier and warmer alternative, and donate $100 to the ALS Association.
It’s all good clean wholesome fun, and it really doesn’t matter if you cut a check or take a dunk, the ALSA benefits either way from the money and/or increased exposure. A clever pieces of marketing, the Ice Bucket Challenge has reportedly increased donations to the ALSA nearly ten-fold, and it’s not uncommon to see celebrities getting in on the fun, even in the MotoGP paddock.
First up was Jorge Lorenzo unsurprisingly, as the Spaniard has often used his fame to help charities. After taking an ice bath, Lorenzo challenged fellow Movistar Yamaha teammate Valentino Rossi, current MotoGP points-leader Marc Marquez, and recent race-winner Dani Pedrosa, well…the results are after the jump.
Earl & Nicky Hayden:
Please visit: ALSA.org