They go and do something like this. Behold the Nicky Hayden edition of the Lavazza coffee machine. We know the Italians love their coffee. And we know they love their Ducati. But a signed and logo’d Nicky Hayden bean-boiler?
Apparently, the first 5 buyers of the limited edition machine will receive a pass for MotoGP, which will be for the whole weekend ,or just a day, depending on the model bought.