For some, the aggressive lines of the Vyrus 987 C3 4V are bit too avant-garde for their delicate tastes, despite the bike’s impressive power package found nestled in its hub-center steering chassis design. Helping water down the Vyrus’ potent palette, Italian designer Oberdan Bezzi has put pen to paper to dream up a Vyrus Superbike, and what he calls the “Yellow Fever” street variant. We’re not too sure about the nomenclature, but the bikes look good. Check them both out after the jump.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
- The BMW S1000RR Does the Tablecloth Trick
- AMA Pro Racing Adds AMA Pro Vance & Hines XR1200 Spec Racing Series
- How to Save Harley-Davidson - Step 1: Redefine and Reposition The Way You Market Your Brand
- World Superbike in New Zealand 2012?
- Troy Lee Designs Fails to Impress with New Rizla Suzuki MotoGP Livery
- Kinekt Design Gear Ring - Bling for Motorcyclists
- Mat Mladin: Spies Better Than Rossi
- Video: Women Riders of the FIM
- 2010 Bimota DB6 Superlight - The Carbon Fiber Trellis Frame Dream Bike
- Disney Releases Second Tron Legacy Trailer - More Motorcycle Goodness
Behold the most powerful production motorcycle in the world. If you’re saying to yourself, “gee…that looks a lot like the Bimota Tesi 3D,” you’d be right, and that’s because the Vyrus 987 C3 4V was designed by Ascanio Rodorigo, who worked with Massimo Tamburini at Bimota in the early-1980’s. Now running the boutique shop Vyrus, Rodorigo has unveiled his latest revision in his series, the 987.





