Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Friday Summary at Motegi: Hard Braking Hondas, Rabat’s Imperious Pace, & The Moto3 Manufacturer Mix

10/10/2014 @ 8:51 pm, by David Emmett4 COMMENTS

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Will Motegi turn into another Marc Marquez show? Not on the evidence of the first day of practice. Marquez made the highlight reel alright, but for all the wrong reasons. A crash in the first session of free practice shook his confidence a little, and convinced him to take a more cautious approach during the afternoon.

The crash was typical of Motegi. A headshake coming out of Turn 4 put the front brake disks into a wobble, banging the pads back into the calipers. With the 340mm disks being compulsory at Motegi, there was enough mass there to push the pads and pistons a long way back into the calipers indeed.

Marquez arrived at Turn 5 to find he had no front brake, and started pumping his front brake lever frantically. By the time the front brake started to bite, it was too late to do much good. With the wall approaching fast, Marquez decided to abandon ship, jumping off the bike in the gravel trap.

Arriving at a corner at 260 km/h to find he had no brakes had been “a bit frightening,” Marquez said. In the afternoon, he had left himself a little bit more margin for error, but that meant he had not matched the pace of the fast guys: Jorge Lorenzo, Dani Pedrosa, the surprising Stefan Bradl, Andrea Dovizioso and Valentino Rossi.

Thursday Summary at Motegi: The Race Nature Always Seems to Conspire Against

10/09/2014 @ 10:25 pm, by David Emmett3 COMMENTS

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Part of the Japanese round of MotoGP always seems to involve learning a new name for a natural phenomenon. In 2010, we heard of Eyjafjallajökull for the first time, the volcano which awoke from under its ice cap and halted air travel in large parts of Europe and Asia.

We laughed as newsreaders and MotoGP commentators tried to pronounce the name of the Icelandic volcano and ice cap, and the race was moved from the start of the season to October.

A year later, in April 2011, it was Tōhoku that was the name on everyone’s lips. The massive earthquake which shook Japan and triggered an enormous tsunami, killing nearly 16,000 people and badly damaging the Fukushima nuclear power station.

Again the Motegi race was moved to October, by which time the incredible resilience and industriousness had the track ready to host the MotoGP circus. 2012 turned out to be a relatively quiet year, but 2013 saw the tail end of typhoon Francisco ravage the region, causing the first day and a half of practice to be lost to fog and rain.

So it comes as no surprise that the 2014 round of MotoGP at Motegi teaches us yet another new name. This time it is Vongfong, a category 5 super typhoon which threatens the race in Japan.

By The Numbers: What Marc Marquez Needs to Become the MotoGP World Champion at Motegi

10/08/2014 @ 11:09 am, by David Emmett3 COMMENTS

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Given Marc Marquez’s dominance of the 2014 MotoGP championship, the question is not if, but when he will wrap up his second title in a row.

His original aim had been to win the title in front of his home crowd at Aragon, but crashes at Misano, and then Aragon, put an end to that idea.

With a massive lead in the championship, Marquez heads to the flyaway races with his primary aim shifted from winning at all costs, to making sure he returns to Spain and the final round of the series with the title already safely under his belt.

Motegi is the first opportunity for Marquez to take the title, and wrapping it up there would please his HRC bosses, as the circuit is owned by Honda and operated by a subsidiary.

But it is not a simple question of turning up and finishing, the reigning champion will have to ensure his rivals do not gain too much back on him if he is to lift the crown there.

Saturday Summary at Aragon: Fast Hondas, Yamaha’s Defective Tires, Surprising Ducatis, & Unstable Weather

09/27/2014 @ 10:18 pm, by David Emmett2 COMMENTS

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Is Marc Marquez’s season going downhill? You might be tempted to say so, if you judged it by the last three races alone. After utterly dominating the first half of the season, Marquez has won only a single race in the last three outings, finishing a distant fourth in Brno, and crashing out of second place at Misano, before remounting to score a single solitary point.

Look at practice and qualifying at Aragon, however, and Marquez appears to have seized the initiative once again. He had to suffer a Ducati ahead of him on Friday, but on Saturday, he was back to crushing the opposition. Fastest in both sessions of free practice, then smashing the pole record twice. This is a man on a mission. He may not be able to wrap up the title here, but he can at least win.

The way Marquez secured pole was majestic, supremely confident, capable and willing to hang it all out when he needed. He set a new pole record on his first run of the 15 minute session, waited in the garage until the last few minutes, then went out.

MotoGP: Qualifying Results from Aragon

09/27/2014 @ 9:33 pm, by Jensen BeelerComments Off

MotoGP: Race Results from Misano

09/14/2014 @ 12:31 pm, by Jensen Beeler18 COMMENTS

MotoGP: Race Results from Silverstone

08/31/2014 @ 3:39 pm, by Jensen BeelerComments Off

MotoGP: Qualifying Results from Silverstone

08/30/2014 @ 11:24 pm, by Jensen BeelerComments Off

Wednesday Summary at Silverstone: Yamaha Territory, Racing at Home, & The Future of the British Grand Prix

08/27/2014 @ 11:18 pm, by David Emmett2 COMMENTS

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Since the beginning of the season, as he racked up one victory after another, Marc Marquez faced the same question over and over again: can you keep on winning? And over and over again, Marc Marquez gave the same answer: one day, he would not win. On that day, he added, it would be important to think of the championship, and get on the podium if possible.

That day came 10 days ago, at Brno. After struggling all weekend with a lack of rear grip on his Repsol Honda, Marquez couldn’t match the pace of his teammate Dani Pedrosa, and the two Movistar Yamahas of Jorge Lorenzo and Valentino Rossi. Fourth was all that Marquez could manage.

The measure of a champion is not just how he wins, but also how he handles defeat. As Marquez rolled back into his garage after the race – a rare occurrence indeed, this the first time Marquez finished off the podium in his MotoGP career – there were no tantrums, no anger, no shouting.

He patted his mechanics on their shoulders, sat down in his seat, and immediately started analyzing the defeat he had just suffered with his team. This was clearly not an experience he was keen to replicate any time soon. If any doubt still lingered, the eagerness with which he attacked the official test at Brno on the Monday after the race quickly removed them.

Yet there is good reason for Marquez to fear another defeat. After the summer break, the reigning world champion pinpointed both Brno and Silverstone as tracks where he expected to come under fire from his rivals. Fans and journalists were quick to dismiss those doubts as merely sandbagging, or playing to the peanut gallery.

Had Marquez not said exactly the same thing about Mugello, Barcelona and Assen? And had Marquez not taken victory at those tracks, too? At Brno, it turned out Marquez had been telling the truth. “Everyone said that winning was easy for me,” Marquez told the media. “But I know how hard it was.”

2014 Brno MotoGP Final Test Times

08/18/2014 @ 12:04 pm, by David Emmett2 COMMENTS

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Marc Marquez put in a late push in the afternoon to top the post-race test on Monday, the Repsol Honda rider dipping under Cal Crutchlow’s pole record from 2013. Marquez deposed Jorge Lorenzo at the top of the timesheets, though Lorenzo closed down the Repsol Honda man’s advantage.

Rain fell late in the session, stopping activity for a while, and looked like preventing Valentino Rossi from going out on the 2015 version of the YZR-M1, but the sun burned off the rain and dried the track enough for testing to resume for the final hour.