Every year at Mugello, Valentino Rossi and Italian designer Aldo Drudi come up with a special helmet design for Rossi’s helmet.
They vary in originality and ingenuity: my own personal favorite by far was the helmet from 2008, which featured Rossi’s face on the top, wide-eyed with the terror he felt braking for the first corner at San Donato, one of the highest speed approaches on the calendar.
Others have varied from the obscure and personal, to the entertaining or passionate. Most people have their own personal favorite, a few curmudgeons find the whole idea rather pointless.
Rossi’s helmet for this year, features a simple design, based on a pun in Italian. His AGV Pista GP helmet is yellow, featuring an outline of the Mugello circuit, and the word “MUGIALLO” around the front.
“Mugiallo” is a play on the words Mugello, the name of the circuit, and “giallo”, the Italian word for yellow. Rossi’s tribal color is yellow, his fans call themselves “Il popolo giallo”, or The Yellow People. The press release from Dainese described it as a tribute to the circuit, and to Rossi’s fans.
Is that what it means to Rossi himself, though? On Saturday, Rossi made his helmet look more like an act of appropriation than a tribute. Rossi’s searing qualifying lap laid bare his intentions: Valentino Rossi laid claim to the Mugello circuit. He came here to win.