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If you have read Asphalt & Rubber long enough, then you surely must now our rabid affection for airbag equipped motorcycle gear. I’ve even gotten a little snobby about it.

To reiterate, airbags represent a new generation in safety equipment, and they dramatically reduce the injuries a rider can sustain during a crash or accident.

Right now though, airbag safety technology is limited to motorcycle jackets and racing suits, with protection only available on the torso.

What about south of the belt line though? Truthfully, the current state of airbag technology covers only half of our bodies, leaving out legs (and arms) exposed to harsh impacts.

This is where French upstart CX Air Dynamics hopes to disrupt the space, as they are working on an airbag-equipped set of pants.

Don’t look now, but RevZilla has quietly launched its own motorcycle apparel line, under the name REAX.

The news has yet to hit the PR wires, but the new brand is featured on the RevZilla homepage, with 12 items (5 jackets, 4 gloves, and 3 pants) debuting for the product launch.

Almost two years in the making, RevZilla says that the REAX brand comes from the company’s experience selling and reviewing motorcycle apparel for the past decade. 

Drawing from the experience, and the bounty of customer feedback that they have access to, the REAX brand aims to bring quality motorcycle gear, at an affordable price point.

From the early indications so far, the REAX team has seemingly achieved that very goal. From the product photos, the pieces look well-designed, and come with minimal branding.

Puma, maker of shoes and soccer balls, has released a new site debuting its offerings for motorsports. So you may not be able to score a girl as nice as Mrs. Stoner, but at least you can try and fill his boots.

The new range of products will expand Puma’s current boot only offerings. All items have been designed in-house by Puma with Dainese doing the grunt work of constructing them.