It will be a new year soon, and for some of Asphalt & Rubber‘s more international readers, New Year’s Eve may have already given way to New Year’s Day (Happy New Year, if that’s already the case). Going through my RSS feed, it seems obligatory that we make some sort of Happy New Year proclamation, summarize the stories the site has covered, and share some insight on the inner-workings of our operation here at A&R. The Dude abides.
Unsurprisingly, the starting point to our story begins roughly 12 months ago, as with the start of each year I like to look back on the 365 or so days we just completed, and outline my plans for the coming year. Some of that planning is just basic business stuff like benchmarks I hope to achieve with the site traffic, readership, and financials, while the rest of that planning is comprised of stories or events I would like the site to attend and cover.
Four continents, a dozen or so timezones, and more countries than I can remember, the 1,000+ articles written this year on Asphalt & Rubber are truly international in their origin, as are the 4.5+ million of you who came here and read those stores 10 million times. For reasons beyond my comprehension, the site continues to grow in the double digits, with the A&R readership growing another 30% in 2012 over last year.
Pushing over 20 TB (the TB stands for terabytes, or 1,024 gigabytes) of data, those numbers make Asphalt & Rubber not only just the largest motorcycle blog in the United States, but one of the largest in the world — something I find mildly amusing, since yours truly is more than mildly dyslexic.
As for trends, being an online publication means that we are on the front line of watching the motorcycle industry’s adoption of social media, with 10% of our readers finding us on social networks. The real interesting part? This figure is up 40% over last year.
Instead of just listing our top ten or so stories this year, something which most of you could probably guess the list of quite easily, I have tried to cultivate some basic topics from within the industry and the stories that drove those topics this year, as well as some stories that stood out to our editorial eyes. Enjoy them after the jump.