Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Editor’s Blog: A Last Lingering Thought for 2014

12/31/2014 @ 4:51 pm, by Jensen Beeler28 COMMENTS

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It will be a new year soon, and for some of Asphalt & Rubber‘s more international readers, New Year’s Eve may have already given way to New Year’s Day (Happy New Year, if that’s already the case).

Going through my various feeds, it seems obligatory that we make some sort of Happy New Year proclamation, summarize the stories the site has covered, and share some insight on the inner-workings of our operation here at A&R. The Dude abides, but bear with me first.

A Year in Review with Asphalt & Rubber: 2012

12/31/2012 @ 7:17 pm, by Jensen Beeler17 COMMENTS

It will be a new year soon, and for some of Asphalt & Rubber‘s more international readers, New Year’s Eve may have already given way to New Year’s Day (Happy New Year, if that’s already the case). Going through my RSS feed, it seems obligatory that we make some sort of Happy New Year proclamation, summarize the stories the site has covered, and share some insight on the inner-workings of our operation here at A&R. The Dude abides.

Unsurprisingly, the starting point to our story begins roughly 12 months ago, as with the start of each year I like to look back on the 365 or so days we just completed, and outline my plans for the coming year. Some of that planning is just basic business stuff like benchmarks I hope to achieve with the site traffic, readership, and financials, while the rest of that planning is comprised of stories or events I would like the site to attend and cover.

Four continents, a dozen or so timezones, and more countries than I can remember, the 1,000+ articles written this year on Asphalt & Rubber are truly international in their origin, as are the 4.5+ million of you who came here and read those stores 10 million times. For reasons beyond my comprehension, the site continues to grow in the double digits, with the A&R readership growing another 30% in 2012 over last year.

Pushing over 20 TB (the TB stands for terabytes, or 1,024 gigabytes) of data, those numbers make Asphalt & Rubber not only just the largest motorcycle blog in the United States, but one of the largest in the world — something I find mildly amusing, since yours truly is more than mildly dyslexic.

As for trends, being an online publication means that we are on the front line of watching the motorcycle industry’s adoption of social media, with 10% of our readers finding us on social networks. The real interesting part? This figure is up 40% over last year.

Instead of just listing our top ten or so stories this year, something which most of you could probably guess the list of quite easily, I have tried to cultivate some basic topics from within the industry and the stories that drove those topics this year, as well as some stories that stood out to our editorial eyes. Enjoy them after the jump.

Happy Holidays from Asphalt & Rubber

12/25/2010 @ 3:38 pm, by Jensen Beeler2 COMMENTS

Seasons Greetings from A&R. While we stoke the fires on the yule log, everyone at Asphalt & Rubber would like to wish our readers a Happy Holiday. We’ll be taking the weekend off as we gear up for the new year, but should be back in the swing of things on Monday. Whatever your denomination, we hope it’s spent with good friends and family, and that the two-wheeled vehicle in your garage gets some merriment bling as well.