Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Why Asphalt & Rubber Supports Riders for Health

10/03/2013 @ 11:10 pm, by Jensen Beeler11 COMMENTS

Why Asphalt & Rubber Supports Riders for Health riders banner white 635x400

You would have to be living in a hole not to have heard about the video footage of a Range Rover plowing through a group of motorcyclists, and the chase through New York that ensued afterwards.

I say this not because the video has been the highest trafficked article on Asphalt & Rubber this week so far, though it is; nor do I say this because the video has been posted to virtually every motorcycle forum and blog on the internet, though it has; but instead because the video has elevated itself out of our obscure sport and into the national, if not international, public consciousness.

It is rare that motorcycling finds its way into mass media, and unfortunately it is rarely a good thing when it does so. Motorcycling by and large has an image problem in the United States. Few motorists commute via motorcycle, which means our industry is filled with people who come to motorcycles from either a hobby, sport, or lifestyle perspective, and because of this motorcycles remain on the fringe of mainstream society.

For some, that is the allure. Motorcycling is “something different’ which in turns allows a motorcyclist to express their individuality in an obvious manner. To illustrate this point, I am fairly certain that the vast majority of flame threads that start on forums and blogs can be boiled down to the premise that because your enjoyment of motorcycles is different from my enjoyment of motorcycles, it therefore must be wrong.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

Tradition Is Not A Business Model: Mission Motors tradition is not a business model mission motors 11When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Tradition Is Not A Business Model: MotoCzysz michael czysz motoczysz c1 track 635x423

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.