Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

LCR Honda & Marc VDS Considering MotoGP Expansion for 2015 – But No More Production Hondas Available

06/03/2014 @ 5:24 am, by David Emmett4 COMMENTS

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The 2015 MotoGP grid is shaping up to look even stronger than this season. There are increasing signs that the weaker teams on the grid are set to disappear, with the strongest teams in Moto2 moving up to take their place. In addition, there is a chance that some of the stronger existing MotoGP teams could expand their participation as well.

It is an open secret that the Marc VDS Racing team is weighing up a switch to MotoGP. Team boss Michael Bartholemy has had initial talks with the team owner Marc van der Straten about adding a MotoGP entry to their line up, but they are still a long way from making a decision.

Bartholemy told us that a decision on their participation would come at Assen at the earliest, but admitted that it was still a very serious option.

LCR Honda & HRC Renew Stefan Bradl’s Contract for 2014

08/15/2013 @ 12:27 pm, by David Emmett6 COMMENTS

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With Cal Crutchlow’s signing out of the way, a few more pieces of MotoGP’s 2014 puzzle are starting to fall into place. The next domino to fall was Stefan Bradl, the German having his contract at LCR Honda extended for the 2014 season as expected. Bradl wil now stay with the team for another season as a factory-supported rider, with direct backing from HRC.

Silly Season: MotoGP’s Satellite Hondas, Leased Yamahas, Cal Crutchlow, Scott Redding, & Nicky Hayden

07/17/2013 @ 2:21 pm, by David Emmett19 COMMENTS

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Just when it looked like the MotoGP silly season was getting ready to wrap up, a few new developments threw a spanner or two in the works. A week ago, most MotoGP pundits were convinced that Cal Crutchlow would be going to Ducati, Scott Redding would be moving up with his Marc VDS Racing team, and there was next to no interest in Yamaha’s leased engines.

At the Sachsenring, many things changed, in part at the instigation of Honda, and in part because of Yamaha.

Honda has made the biggest move in the market. At the Sachsenring, credible rumors emerged of Honda attempting to secure both Redding and Crutchlow, in two different moves. HRC’s approach to Crutchlow could cause the biggest upset. The Japanese factory is known to be very impressed by Crutchlow, but their dilemma is that all four Honda prototype seats are ostensibly taken for 2014.

While both Marquez and Pedrosa have contracts for next year, and Bautista is locked in at Gresini for 2014, Stefan Bradl’s seat at LCR Honda could possibly be available. While Bradl is locked in to a two-year deal with HRC, Honda hold the option to decide not to take the second year, potentially freeing up Bradl’s bike, and that seat could then be taken by Cal Crutchlow.

MotoGP: Lucio Cecchinello Weighs in on the Rookie Rule

06/12/2012 @ 5:51 pm, by David Emmett14 COMMENTS

MotoGP’s 2013 Silly Season is one of the most complicated in many years. Though the retirement of Casey Stoner has opened up the market, the real complication lies with two factors, and the way those two interact. The issue can be summed up in a single question: what are we going to do with Marc Marquez?

It has been clear for some time that Marc Marquez is going to be one of the hottest properties in MotoGP in 2013, the Spaniard expected to graduate to the premier class at the end of this season. Under normal circumstances, this would not be an issue, but the situation that MotoGP finds itself currently in means that we are a very long way from normal circumstances.

The combination of the global financial crisis and the radically depleted field, a consequence of the cost hyperinflation the switch to 800cc caused back in 2007, has meant that the series finds itself in a period of transition, with the return to 1000cc machines just the first step in a major rules shakeup.

The scale of the proposed changes – a rev limit, a single ECU, one bike per rider, a cap on lease prices, and a limit to the number of bikes each factory can provide – means that discussions about the rules are ongoing, the situation changing at each Grand Prix as the haggling and horse-trading between the factories and Dorna continues.

Marquez was expected to fall victim to the Rookie Rule, the provision introduced when Ben Spies entered MotoGP in 2010, preventing a rider from going straight to a factory team in his first season in the class. Both HRC and Repsol, the Spanish oil giant who have backed Marquez throughout his career, have made no secret of their preference of putting Marquez directly into the factory Repsol Honda team.

The Rookie Rule prevents this happening, leaving Repsol and Monlau Competicion, who run Marquez’ Moto2 team (and the 125cc team he raced in before that) casting about for alternatives. Their preferred option, if Marquez cannot go straight to the factory team, is for Monlau to move up as an independent satellite team running Marquez as the sole rider. The team would be backed by Honda, and Marquez would have full factory-spec equipment at his disposal.

But that itself poses a problem. Under the current proposals, which look very close to being finalized, each manufacturer will only be allowed to supply a maximum of four riders with bikes in 2013, two riders in a factory team and two riders in satellite teams.

With the direct route into the factory team blocked, Marquez causes a dilemma, for Honda, and for the satellite teams involved: placing Marquez with either the San Carlo Gresini or the LCR satellite teams will cause problems with the teams’ existing sponsors, and if Marquez brings his own team of mechanics with him, then it would also mean satellite teams breaking long-standing relationships with mechanics already working for the teams.

Likewise for Honda, if HRC grants Repsol and Monlau’s wish of creating a separate team for Marquez, that could mean being forced to take away a bike from one of the two Honda satellite teams.

To hear the perspective of the satellite teams themselves, I spoke to Lucio Cecchinello at Barcelona, owner of the LCR Honda team currently fielding Stefan Bradl in MotoGP. Cecchinello and Gresini are the parties in the most difficult situation, and though Cecchinello pronounced himself a supporter of the Rookie Rule, he was clear that the current set of circumstances made the situation even more complicated than it would normally be.