As much as we harp on the them, Harley-Davidson really is one of the few motorcycle companies that truly seems to grok the idea that motorcycles are about personal expression, and are an extension of a rider’s personality. This simple understanding has lead to the company’s brand marketing and lifestyle business strategy being taught in business schools around the world, tattoo parlors keeping a healthy array of Bar & Shield designs at the ready, and ensuring the State of South Dakota stays out of Canadian hands.

So it should come as no surprise then that the Milwaukee based company has started a factory-level customization program that will allow Harley-Davidson customers the ability to purchase a nearly one-of-a-kind motorcycle that is built from Harley’s 8,000+ genuine parts & accessories, which will then be built at the factory and shipped to the customer’s local dealer.