Recycled Dainese Leathers for Your Two-Wheeled Lifestyle

What are you to do with a set of leathers, once they’ve been retired from protecting your motorcycling hide? The answer to that question is why Dainese has teamed up with Regenesi, an Italian firm known for recycling old products and turning them into new ones. Taking the crashed leathers of Dainese’s sponsored riders, Regenesi turns the leather pieces into various lifestyle items, like wallets ($139), smartphone sleeves ($79), key fobs ($54), etc. Each piece is obviously unique, comes straight from the race track, and is hand-made in Italy. Helping things too is the fact that Dainese is selling (re-selling?) the pieces at a reasonable prices, so buying a wallet doesn’t also hurt you in the wallet.

Troy Bayliss Riding a Ducati Scrambler Inspired Race Bike

We already know that Troy Bayliss will be making another return to racing this year, taking on five one-mile events on the AMA Pro Grand National Series. We also knew that Bayliss would be on a Lloyd Brothers Motorsports Ducati race bike, continuing the Australian’s link to the Italian brand. Ducati has given us a glimpse of that flat-tracking machine, and to our surprise, it seems the folks in Bologna are looking to get some more marketing mileage out of the partnership, as Troy’s race bike is a spitting image of the Ducati Scrambler Full Throttle. Of course, Bayliss will compete with an 1,100cc air-cooled machine, in lieu of the Scrambler’s 803cc v-twin engine. The race bike will feature a custom-built chassis, and of course 19″ flat track wheels.

Oregon Just Got Closer to Legalizing Lane-Filtering*

Motorcyclists living in the fine State of Oregon (this author included) have something to celebrate today, as the Oregon State Senate passed SB 694 (18 to 10, with two abstentions): proposal that would make lane-filtering or lane-sharing legal under certain conditions. The bill now goes before the Oregon House of Representatives, where it will be first heard on April 27th. If voted on successfully in the House, Oregon will become only the second state to permit lane-filtering of some kind on public roads. While today’s news is a boon for motorcyclists in Oregon, there are some serious caveats to the bill that has passed through the Senate, namely that it only permits lane-sharing during specific instances.

The End of Marzocchi Suspension is Nigh?

Reports out of Italy suggest that the Marzocchi brand may soon be no more, after parent company Tenneco made the decision to close the Italian firm’s Bologna factory in Zola Predosa. The Italain outlets go on to say that motorcycle manufacturers that use Marzocchi as an OEM part have been notified that they will no longer be supplied with the suspension pieces, once the co Marzocchi’s stock of forks has been exhausted from supply. This news would affect a bevy of brands, including BMW, Ducati, MV Agusta, TM, GasGas, Beta, and AJP. The writing on the wall has been coming for some time for Marzocchi, as Tenneco initially wanted to close the plant in 2011, but instead through labor negotiations, laid off 50 of the company’s 170 employees.

Is This Really the End of EBR? Receivership Explained

It didn’t surprise me last week that the headlines regard Erik Buell Racing ranged in their proclamations from the more accurate “ceased operations” to “gone bankrupt” – with the even more presumptive publications proclaiming the ultimate demise of the American brand. This comes from a lack of understanding about how the receivership process works, which my European colleagues should have a stronger grasp of, as the concept is more prevalent across the pond. As such, I would like to explain the issue further, and how it applies to the situation facing Erik Buell Racing. To entice you on what will surely be a boring subject to many, this doesn’t spell the end of Erik Buell Racing…not even close.

Troy Bayliss Racing in the 2015 Grand National Series

He may have retired from World Superbike racing, but that isn’t stopping Troy Bayliss from continuing his pursuit of checkered flags, as the Australian has confirmed his long-rumored move to the AMA Pro Grand National Series. Bayliss will be racing on an 1,100, air-cooled, two-valve Lloyd Brothers Motorsports Ducati (no surprise there), as a teammate to Johnny Lewis. The former World Champion plans to contest all five mile-long racing events, with his first race being the Springfield Mile in Illinois on May 24th. Bayliss may be an old salt, at the ripe age of 46, but the Aussie has been keeping his game sharp on local flat track courses. Every year as well he hosts the invitation-only Troy Bayliss Classic, where many AMA Pro Flat Track racers have competed.

A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?