Do you ride like Valentino Rossi, or maybe just want to look like him? I ask, because that’s the premise behind Dainese’s Made to Measure program. Giving everyday riders the same opportunity and attention to detail as the company’s sponsored racers, who compete at the heightest level of the sport, Dainese’s Made to Measure program allows you to order custom-fitting racing leathers, jackets, and pants from the trusted Italian brand.
If you have ever had the desire to get a custom-tailored business suit, the concept is pretty similar. Some riders want a custom fit in their leathers for its extra comfort, or the ability to add a custom design, or even to choose the materials. Meanwhile other motorcyclists look to Made to Measure because they have proportions outside of the norm, and don’t comfortably wear off-the-rack suits.
Similarly, enthusiasts who spend a lot of time in their leathers, like hardcore track riders or amateur racers, choose to go the custom route as well, in order to use team colors on their suits. I have even heard of a transgender rider who used the Dainese Made to Measure program in order to fit her unique needs and body dimensions.
To summarize what I’m trying to say here, we certainly are a diverse community in the motorcycling world, and that’s the thought behind what Dainese is doing with Made to Measure.
Getting a chance to try this service first-hand, you may have noticed recently that I was sporting some new leathers at the Energica Ego electric superbike press launch. They were the product of my participation in Dainese’s Made to Measure program last year.
The following is my experience in making a race suit with the Italian company’s custom apparel program, and since the bulk of Made to Measure orders are custom racing suits, it seems an appropriate measure for its service.