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British Columbia

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Just a little over a year later, debris from the Sendai earthquake and its subsequent tsunami is starting to make its way across the Pacific Ocean, with the first bit major piece of fallout to hit Canadian soil just now being reported. Though the effects to the motorcycle industry were only a small portion of the overall devastation, for our purposes it seems fitting that the first sizable item to wash ashore is a Harley-Davidson motorcycle. Landing in the Haida Gwaii islands of British Columbia, the Harley-Davidson Softail was discovered by Peter Mark, who was riding his ATV along the coast of the isolated beach.

Consider this video as a primer on a larger subject I like to call: The Motorcycle Shop Deconstructed. There is a lot that can be said about why dealerships fail or succeed (we’ve already seen an interesting insight on the subject of shops being open on Sundays), and one aspect on how to be a successful dealership that will surely rise to the top is one of community.

Here, Vancouver-based Motomethod is all about the community, as the do-it-yourself community garden style repair shop has become a place for British Columbian riders not to work on their motorcycles, but also to congregate together with a shared love of riding on two wheels. Not exactly a new concept business-wise, but still a fresh perspective in an otherwise unwilling to change industry. More on this thought process to be published in the coming weeks. Enjoy.