The rumors of the Bonnier Motorcycle Group (BMG) being for sale have been ongoing for a while now, but now they have finally come good, as Octane has been named as the buyer of BMG.
For those not familiar with Octane, it is a part of Fintech, and it operates as a portal for financing loans to powersports buyers. Why does a lending house want to buy Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver, ATV Rider, and Cycle Volta?
Octane CEO Jason Guss perhaps says it best in the company’s joint press release with Bonnier Corp.:
“We are acquiring these titles because we want to support brands that get people excited about powersports. Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts.”
“When combined with Octane’s financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process.”
