Certainly wanting to bury the news in the after-work hours, American Suzuki Motor Corporation has just announced that it is filing for Chapter 11 protections, as the American subsidiary of Suzuki Motor Corporation heads into bankruptcy and business restructuring.
Pivoting its business to focus on marine and motorcycle/ATV sales, Suzuki will wind-down and ultimately stop selling cars in the US market. In its press release, Suzuki says will honor all current warranties, and parts and servicing will continue to be available to Suzuki automobile owners.
Today’s news should have little to no immediate affect for Suzuki motorcycle owners in the USA, as the Chapter 11 proceedings are focused more around Suzuki dumping its failed automotive business here in North America, than anything else.
While it remains to be seen how the Japanese company will restructure its American office, the move in fact could be a boon to motorcyclists, as it could mean some life could be pumped back into ASMC. The American Suzuki office has suffered recently from under-staffing and disorganization, and the company could benefit from a proper reorganization.
Time will tell how effective Suzuki’s restructuring will go, and we certainly haven’t heard the full extent of this news item yet. As the ball of yarn untangles, check out the full press release is after the jump. Suzuki’s letter to motorcycle owners is here, car owners here, and there is also an FAQ.