Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Sunday Summary at Brno: Breaking The Streak

08/17/2014 @ 8:35 pm, by David Emmett22 COMMENTS

dani-pedrosa-brno-motogp-hrc

The hot-hand fallacy finally caught up with Marc Marquez. His amazing streak of consecutive wins stays at ten, the Spaniard being beaten for the first time this year.

In his twenty-ninth race in the MotoGP class, Marquez and his crew finally failed to find a good enough set up to win, or even make it onto the podium.

The Repsol Honda man has only missed out on the podium twice before, once at Mugello last year, when he crashed, and once at Phillip Island, when he was disqualified from the tire fiasco race.

Defeat had been waiting in the wings for Marquez for a while now. Look solely at the points table, and his dominance looks complete. But go back and look at his winning margin, and his advantage has not looked quite so large.

Of his ten wins, only two were by a considerable margin: one at Austin, where he has always been better than the rest; one at Assen, where rain created large gaps. His advantage at Argentina and Indianapolis was 1.8 seconds, at Jerez, Le Mans and the Sachsenring under a second and a half.

Marquez could only eke out victory at Qatar, Mugello and Barcelona, races he won by a half a second or less. At most races, Marquez was winning by a slender margin indeed, lapping on average just five or six hundredths of a second quicker than his rivals. It was enough, but it was really not very much at all.

Marquez’s slender advantage over his rivals was a sign of just how close they really were. Valentino Rossi, Jorge Lorenzo and Dani Pedrosa had all come close to beating Marquez, and in the case of Pedrosa at Barcelona, Marquez had been forced to delve deep into his bag of tricks to beat his teammate.

Marquez’s talent may have loaded the dice he was rolling, but eventually they would fall another way. “People said winning was easy for me,” Marquez told the Spanish media, “but I know how hard it was.”

Sunday Summary from Indianapolis: Is a Marquez Victory Still a Spoiler?

08/10/2014 @ 11:36 pm, by David Emmett13 COMMENTS

Sunday-Indianapolis-MotoGP-Indianapolis-GP-Tony-Goldsmith-11

After winning his tenth race in a row, and all of the races this season, we are starting to wonder whether announcing a Marquez win is actually a spoiler any more.

The deeper Marquez gets into record territory – and he is in very deep indeed, matching Giacomo Agostini for winning the first ten races of the season, and Mick Doohan for winning ten in a row, and Doohan, Valentino Rossi, Agostini and Casey Stoner for winning ten or more in one season – the harder it gets to write headlines.

It is hard to sum up the story of a race, when the story is all about Marquez and the record books.

Friday Summary at Sepang: Pedrosa’s Speed, The Brain as a Complex Organ, & Honda Flying in Moto3

10/11/2013 @ 4:20 pm, by David Emmett4 COMMENTS

dani-pedrosa-motogp-sepang-repsol-honda

Is Sepang a Honda track or a Yamaha track? On the evidence of the first day of practice, you would have to say it is definitely a Honda track. Or more specifically, a factory Honda track, according to Valentino Rossi. The Italian veteran told reporters that the factory Hondas seemed to have something extra at Sepang, even compared to the satellite RC213V bikes.

Having lighter riders meant they did better on the long straights, consumed less fuel and could therefore use more power, Rossi said, but there was more to it than that.

They were also better on corner entry, especially in the tight corners, where HRC appears to have found something extra. The only place the Yamahas had any kind of advantage was in the longer faster corners, Rossi said. Through turns five and six, Rossi could catch Dani Pedrosa. Once they left that section, Pedrosa was gone.

If the bike is good, then Dani Pedrosa is outstanding. His lap in the afternoon was exceptional, the 2’00.554 just a couple of tenths slower than Jorge Lorenzo’s pole lap record from last year. Nobody else could get anywhere near him. His only rival was teammate Marc Marquez, forced to give half a second away to Pedrosa.

Sunday Summary at Brno: Three Great Races

08/26/2013 @ 11:45 am, by David Emmett6 COMMENTS

marc-marquez-brno-hrc

There must be something in the Moravian water. Three races at Brno on Sunday, and all three genuine barnburners. What’s more, the podiums had a good mixture of experience, age, and nationality.

Only five of the nine were Spanish, while in Moto2, there wasn’t a single Spaniard on the podium. And at the end, the championships in all three classes got a little more interesting.

Race of the day? Impossible to say, but the 2013 Czech Grand Prix will surely be remembered for the MotoGP race. After a tense race with a blistering finish last year, the 2013 race was even better.