MotoGP Goes Partial Pay-Per-View in Spain

02/06/2014 @ 8:43 am, by David Emmett14 COMMENTS

MotoGP Goes Partial Pay Per View in Spain broke television 635x476

MotoGP series organizer Dorna appears to be pursuing a new strategy in its agreements with TV broadcasters. Where previously, Dorna had been fixed on securing deals with free-to-air broadcasters, recent deals have seen them agree terms with pay-per-view channels, in pursuit of higher revenues.

Spain is the latest market to see this development. The existing deal with Telecinco has been blown open, with Spanish telecommunications giant Telefonica taking over some of the broadcasting from Telecinco. Telecinco will show 9 races live, and a further 10 on a delayed schedule.

Meanwhile, Telefonica’s special digital channel Movistar TV will show all races live, complete with six extra camera angles which users can select, along similar lines to MotoGP.com’s online video streaming package.

The new deal has been reached as a result of Telecinco’s desire to reduce the amount it was spending on MotoGP, according to Spain’s leading daily newspaper El Pais.

The joint deal means that the contract sum of just over 20 million euros will be shared between Telecinco and Telefonica in the final year of Telecinco’s TV contract. Telefonica is expanding its broadcasting, with a focus on motorsports, having picked up rights to both the Formula One and MotoGP.

It is reminiscent of the deal struck in the UK with BT Sport. Both BT Sport and Movistar TV are broadcasting arms of large telecommunications companies, expanding their traditional services into the area of television.

The telecoms giants can afford to pay much larger sums for TV rights for sports, as the sports are used to sell their broadband services and expand their customer base.

Though the switch to pay-per-view platforms means losing a wider audience for MotoGP, the increased money on offer means that Dorna can invest more heavily in the championship, paying teams and riders more and improving TV coverage.

With MotoGP now on pay-per-view channels in Spain, Italy, and the UK, three major TV markets, this strategy is likely to be expanded.

All forms of sport are increasingly disappearing behind decoders, with broadcasters regarding sport as a premium entertainment product, which audiences are willing to pay for.

Source: Dorna

Comment:

  1. BBQdog says:

    First the BBC (free to air) lost the MotoGP to BT Sport (coded), and now this.

  2. Bob says:

    Cable TV is already ridiculously priced for all the trashy programming as it is. If the USA goes to a more expensive pay per view for certain programs, I’m out for MotoGP. I already spend 10-12 bucks extra for SpeedTV just to watch MotoGP only twice a month.

    Somehow, losing viewers equates to more revenue to them? Sounds like a wash to me. Less viewers paying more to make up for the viewers that opted out.

  3. dagoof says:

    Yeah, this does not bode well at all. They are at risk of losing the abysmally small audience they currently have. I’m also ponying up for an additional package just to get Fox Sports and really don’t want to shell out even more money than I already am.

  4. TexusTim says:

    @Time Warner..please add telefonica’s digital speed channel..I might consider buying a plan if they had it..or anyone else that might have it…or I will be forced to buy a motogp subscription again…am not missing this season for sure.

  5. Norm G. says:

    re: “All forms of sport are increasingly disappearing behind decoders, with broadcasters regarding sport as a premium entertainment product, which audiences are willing to pay for.”

    well SOME audiences. in contrast, we’re the beggars of bike world. our motto…?

    GIVE ME FREE LUNCH OR GIVE ME DEATH…!!!

    (ps, we’re working on a flag)

  6. Norm G. says:

    re: “Somehow, losing viewers equates to more revenue to them?”

    actually it does, albeit over the long term.

    gotta understand people already stop watching everyday for a host of reasons that have NOTHING to do with cost. it parallels the greater industry of motorcycling. for example, every 1 person that you bring to the sport…? there are like 3 people EXITING who’s names you don’t even know.

    personally, I have no problem paying. why…? not because I’m rich (lord knows that isn’t the case) but actually for the simplest of reasons. it’s because I can add… subtract… divide… you know, perform basic math.

    logic dictates the money has to come from somewhere. it’s not going to come from soccer moms…? and it’s not going to come from the ether…?

    why…?

    neither soccer moms nor the ether give a rats.

  7. Norm G. says:

    re: “First the BBC (free to air) lost the MotoGP to BT Sport”

    breaking news…!!! it was never free.

    free was but an illusion… a “bill of goods” that they sold and you BOUGHT. nothing more. (Morpheus voice)

  8. Norm G. says:

    re: “I’m also ponying up for an additional package just to get Fox Sports and really don’t want to shell out even more money than I already am.”

    we feel your pain. well I guess you’ve got some sacrifices/decisions to make. good luck.

  9. Andrea says:

    More or less the same thing in Italy.. MotoGP will be only visible on the Sky pay-tv –> thanks anyway, I’ll turn my passion into fishing..

  10. BBQdog says:

    “breaking news…!!! it was never free.”

    Yes it was.

  11. Norm G. says:

    re: “MotoGP will be only visible on the Sky pay-tv –> thanks anyway, I’ll turn my passion into fishing.”

    see, you have options. one can consciously choose to live within their means. bravo.

  12. Norm G. says:

    re: “Yes it was.”

    denial, call sign of the hitchhiker.

  13. Deeds says:

    Glad I have access to the internet! I simply torrent every race a few hours after it broadcasts.

  14. Tom says:

    its not all bad. If one is patient and searches, one can find any sporting event streaming online.