Tag

youth

Browsing

Monster Energy’s five-part video series on Valentino Rossi has finally come to its conclusion, and for fans of The Doctor, it is roughly an hour of video that hammers home the continued idolization of the Grand Prix motorcycle racer that many refer to as The G.O.A.T. or Greatest Of All Time.

Episode One gives us the genesis story of Valentino Rossi as a motorcycle racer, and as a popular figure. The episode, along with the series as a whole, relies on Rossi’s inner circle to tell most of the Italian’s story, and the episode sets the stage for things to come.

Mugello is the epicenter of the second episode, as it sets the tone for the motorcycle racing culture in Italy, and the iconic race track has been home to a number of Rossi’s post-race antics and famous one-off helmet designs.

The third episode focuses on The Ranch, Valentino Rossi’s flat track course and training facility in Tavullia, Italy. The dream of any rider, you can tell that Rossi is proud of his creation, and what it affords him to do with honing his tradecraft, as well as hanging out with his friends.

Episode Four basks in the yellow glory that is Valentino Rossi. This episode is the neon wet dream of all hardcore Valentino Rossi fans, as it shows not only Rossi’s impressive racing career, but also sets a narrative for how Valentino has shaped the MotoGP Championship.

The final installment is the moneymaker, with obvious nods and plugs for Valentino Rossi’s various business enterprises, sponsors, and partnerships.

In a less schwarmy way though, the fifth episode also takes a look at the VR46 Academy, which is developing the talent of young Italian racers. This is critical element not only to Valentino Rossi’s legacy, but the continued Italian powerhouse in motorcycle racing.

Love him or hate him, you cannot deny the racing talent and business juggernaut that Valentino Rossi has become. Any true MotoGP racing fan owes it to themselves to spend some time watching these videos, even if they make you curiously thirst for a Monster Energy drink.

We have all five of them waiting for you, after the jump.

Along the same vein as the Red Bull Rookies Cup for MotoGP, and the European Junior Cup for World Superbike, the ADAC Junior Cup is a spec-bike series aimed at developing young riders — good stuff, but not exactly a new concept. What is exciting though is the “powered by KTM” part because zie Austrians have basically just unwrapped their new small-displacment street bike that is based off the KTM 390 Duke, you know it as the KTM RC390, and for the ADAC series, we know it as the 2014 KTM RC390 Cup Racer. Missing only a headlight, signals, and a license plate, the cup race bike is essentially what KTM will debut at EICMA in a few months’ time. We like.

Marc Marquez says he is fully recovered from his crash at Sepang which left him dizzy and with double vision, and also forced him to sit out the penultimate round, while trailing rival Stefan Bradl by only three points. According to our friends at MotoMatters, Marquez says he is “still practicing the rehabilitation movements in [his] eye, but just because [he] was told to do so by doctors.” Otherwise he feels he is fit and ready to go.

Turning 19 in February, Marquez’s on-track manner has made it plain for years that he is a tough kid and very talented on a motorbike. He is Repsol’s next golden boy, lined up to replace Dani Pedrosa as its premier face in MotoGP, and by the age of 18 he has already shown us all that he is a serious and dedicated professional.

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

Are you a European youth with a propensity to get your track day or wheelie on? If you said yes, then KTM might have a bike for you. Unveiled at EICMA yesterday, KTM has brought out two concepts that are designed to engage teens into motorcycling. Based around a KTM 125cc enduro platform, the KTM 125 Race Concept (above) and KTM 125 Stunt Concept (below the jump) have only 15hp, but pack plenty of style and attitude. More details on the concept and photos after the jump.