The Japanese automotive industry is being rocked by an emissions and fuel efficiency scandal right now, and it involves the Yamaha Motor Company motorcycle division as well. All told, five of the eight automotive companies in Japan have been found incorrectly testing and reporting the emissions and fuel mileage of their vehicles. The scandal started in 2016 with Mitsubishi, which lead to findings last year where Nissan and Subaru were found manipulating the results of their emission results. These findings then caused the Japanese government to require other automotive companies in Japan to check their testing operations. Upon this internal review, Mazda and Suzuki found and reported that their cars had been improperly tested, with Yamaha finding similar results with its motorcycle standards testing.
In Episode 67 of the Two Enthusiasts Podcast we cover some big news in the industry. We start by talking about the MAG Group’s recent bankruptcy announcement, and Yamaha’s recent stock buyback, both of which came within a week of each other and are rather complicated to explain.
Our focus then moves to racing, as Ben Spies announced that he will be returning to motorcycle racing, though now on a dirt bike. This launches us into a discussion about bringing up talent to the top levels of motorcycle racing, and how yesterday’s formula for making a champion doesn’t apply to today.
This then spurs a conversation about the changing landscape of the motorcycle industry, and how two-wheeled brands will have to adapt from baby-boomer focused strategies to a focus on younger generations.
The show is pretty interesting and covers a wide-range of topics that are percolating in the industry right now. We hope you will join the conversation, and leave us some audio comments at our new email address: email@example.com
One last note for our Californian listeners, we will be doing a live show at the Dainese D-Store in San Franciscoon December 13th, at 6:30pm (the show mentions an incorrect time, as schedules have changed since we recorded the show). We hope to see you there!
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.
The Yamaha Corporation announced today that it will be selling 8 million shares of its holdings in Yamaha Motor Co., a movement of shares that will see roughly 2.3% of the voting power in the powersports company changing hands. This deal is expected to close on December 4th, and the Yamaha Corporation says that it will be selling its position to various unnamed securities companies, presumably to then be sold on the open market. At the current market price for Yamaha Motor stock, this deal should be worth close to ¥26 billion, and ¥18 billion after tax expenses have been factored. The news means that while the Yamaha Corporation will remain the single largest shareholder in Yamaha Motor Co., its ownership position as a shareholder will drop from 12.22% to 9.93%, as a result of the divestiture.
Insert the obvious SkyNet joke here, but the future of two-wheeled transportation is constantly moving ahead of us, to a place previously held only by science-fiction. We have talked here at Asphalt & Rubber a great deal about connected and autonomous vehicles and its related technologies – insert a massive number of links here – and today we just got a little bit closer to all those concepts becoming realized. Announcing their latest collaboration, BMW, Honda, and Yamaha have agreed to develop cooperative-intelligent transportation systems (C-ITS) for motorcycles, the first step in adding vehicle-to-vehicle (V2V) communication to motorcycles.