Ducati has just finished up the desmodromic orgy that is World Ducati Week 2014, where thousands of Ducatisti gather to celebrate all things Ducati. One of the highlights of the festival this year was Borgo Panigale’s showing of the Ducati Scrambler.

A mix of yellow shipping containers, cabanas, and sand, the Scrambler reveals were held for about a dozen Ducati fanatics at at time, in a controlled room where no cellphones were allowed.

It’s hard to say whether Ducati thought it could prevent photos from the event from leaking onto the internet despite these measures, or if the Italian motorcycle company just likes putting up a good front for its marketing buzz. Either way, some images have come out from the event.